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Google Ads offers a feature called the “Google Ads optimization score,” which shows up prominently in your account’s ‘Recommendations’ tab. It seems like a useful tool designed to help improve your campaigns. But, in reality, this score is more about Google’s interests than your business’s. The recommendations are meant to push you toward changes that …
The way a competitor’s website is built reveals more than just technical decisions; it offers a window into their overall business strategy. By examining the platforms, plugins, and tools they use, you can gain valuable insights to enhance your own digital strategy. Whether your focus is on SEO, user experience, or performance optimisation, understanding the …
Johannesburg, South Africa – In the vibrant landscape of South African marketing, Isilumko Activate stands as a beacon of innovation, celebrating over 29 years of excellence in experiential marketing. With a strategic presence in Johannesburg, the company has redefined how brands connect with consumers through dynamic promotions and the effective use of brand ambassadors. Isilumko …
It is generally agreed that the fastest way to stop the continued and almost methodical decimation of our youth is to get them employed. But all the data proves that not enough has been done and things are getting worse. The woman-run nonprofit company, Goedverwacht Awakens, has noted the drastic lack of jobs for those …
Play Your Part campaign to be reimagined - Minister Ntshavheni
Brand SA has set out its plans to reimagine the Play Your Part campaign.
This according to the Minister in the Presidency, Khumbudzo Ntshavheni, who was speaking during the Budget Vote of the Government Communication and Information System (GCIS) on Friday.
Brand SA, the country's official marketing agency, has been allocated R186 million to carry out its work for the 2024/25 financial year.
According to the Minister, the Play your Part initiative aims to “inspire, empower and celebrate active citizenship”.
“It aims to lift the spirit of our nation by inspiring South Africans to contribute to positive change, become involved and start doing. It calls on South Africans to use some of their time, money, skills and goods to contribute to a better future for all of us,” she said.
Ntshavheni said the Media Development and Diversity Agency has made “significant strides in developing the community media sector to reflect the needs and aspirations of all South Africans”.
The entity has been allocated at least R38.5 million for the 2024/25 financial year.
“In its duty of providing funding and other support for the marginalised groups to enable them to start and sustain their own community media projects, it has supported over 586 small commercial media projects over the years despite its meagre budget.
“This includes 321 community radio and community television stations along with 185 community print projects such as community newspapers, magazines and small commercial print as well as digital platforms,” she said.
She emphasised the vital nature of the work of the MDDA.
“The work of the MDDA is important because community media serves to connect people with shared interests and concerns. It amplifies the unique stories and experiences within a community and promotes understanding amongst its members.
“In essence, community media acts as a catalyst for social cohesion, empowering individuals to actively engage in dialogue, bridge cultural gaps and collectively address challenges for the greater good of society,” she said. – SAnews.gov.za
NeoB
Fri, 07/12/2024 - 14:48
Building on its already impressive repertoire of endorsements and accolades, Sandton City (www.SandtonCity.com) in Johannesburg has now been recognised on a global scale for marketing. This past weekend, Africa's top retail destination was awarded with two honours at the International Council of Shopping Centres (ICSC) Global Marketing Awards in the U.S. for professional marketing excellence. The ICSC Global Awards are the most recognized achievement in retail marketing.
The centre's 2023 festive season activation, titled Momo's Magical Adventure, won a silver MAXI Marketing award, while the LEGO, Your Dream Car Generation won a gold Global Visual Victory award. The winners were announced at a prestigious ceremony in Las Vegas, this past weekend, that saw the world's leaders in the retail industry congregate to recognise excellence and retail innovations.
Momo's Magical Adventure was an original live theatre production, staged in a bespoke tent in the Sandton City centre court, over the December 2023 holiday. Visitors of all ages flocked to the show to enjoy the heart-warming story with endearing characters and a delightful storyline. The production was commissioned by Sandton City and brought to the stage by an award-winning creative team. Produced by visionary Lyall Ramsden, and under the playful directorial eye of Kirsten Harris, with a musical composition by James Bassingthwaighte, the show was a sensory delight, creation an unforgettable holiday experience. Also this week, the lead actress Tebogo Molepo won best performance in a production for young audiences at the South African Naledi awards, that honour excellence in theatre.
In another first, Sandton City was the first destination on the African continent to host the LEGO® Your Dream Car Generation activation. Spanning over approximately 300sqm, the experience transported shoppers to a riveting deconstructed car manufacturing garage, leveraging high-end technology, to ‘'generate'' their dream car. With multiple touchpoints throughout the build, including graphics, animation and an interface control panel, the shopper journey enabled car enthusiasts to get creative and add their personal touches to their car design details.
“Sandton City is widely recognised for its iconic activations throughout the year, but especially during holiday seasons, as shoppers of all ages, including from beyond our catchment area, look forward to what we offer,” said Michael Wilson, Chief Marketing Officer for Excellerate Brand Management - EBM, the centre's marketing agency. “Sandton City continues to leverage key partnerships with iconic and beloved international brands such a LEGO, but we also understand the importance of conceptualising local opportunities, which was the key driver for the creation of Momo's Magical Adventure. I am thrilled that we have been applauded on an international stage, with Sandton City being the only winner on the African continent,” he added.
Sandon City's General Manager and Asset Management Executive, Dimitri Kokinos shared his excitement at the wins: “Last year Sandton City celebrated its 50th birthday, and it was crucial that we continued to host standout activations and experiences that surpass consumer expectations throughout the year. The awards are testament to our commitment to our tenants and customers and demonstrate the world class offering at Sandton City.”
Distributed by APO Group on behalf of Sandton City.
For more information and regular updates go to www.SandtonCity.com or follow the centre on social media @SandtonCitymall.
Contact us:
Management Offices, Ground Floor, Atrium on 5th
Sandton City
PO Box 78100
Sandton, 2146
Tel: +27 11 217 6000
Web: www.SandtonCity.com
About Sandton City:
Sandton City Shopping Centre is renowned amongst both local and international visitors as one of Africa's leading retail destinations. With an impressive retail, office and leisure space ranking as South Africa's top performing retail destination in terms of trading density, Sandton City has an effective tenant leasing strategy and a low vacancy level. The shopping centre is home to over 300 of the most exciting local and international brands and presents you with a world of luxury in the exclusive Diamond Walk.
Sandton City is six-star green-star rated by the Green Building Council of South Africa. This is the first super-regional shopping centre on the African continent to achieve such a prestigious rating, representing world leadership in environmentally sustainable operational efficiencies. In accordance with the SHORE accreditation standards by international certification body SAFE Asset Group, Sandton City is certified COVID-19 compliant and has also achieved gold level status as a safe retail destination for its ability to prevent, adapt, respond to, recover and learn from operational disruptions. Adjacent to world-class hotels and mega corporate headquarters, winning multiple Best Shopping Mall awards each year, Sandton City continues to be a leader in mixed-use properties.
Sandton City is co-owned by Liberty Group and Pareto Limited, and managed by JHI Retail Proprietary Limited.
For more information, please visit either www.SandtonCity.com, www.Liberty2Degrees.co.za, www.Pareto.co.za or www.JHI.co.za.
Cape Town, South Africa – In a strategic move that marks a significant milestone in the digital marketing landscape, Ruby Digital, South Africa’s premier digital marketing agency, has announced its acquisition of web development house, WeDev.Africa. This acquisition reaffirms the Ruby Digital Group’s commitment to digital innovation and its AI transformation. Founded in 2011 by …
In the heart of South Africa, a digital revolution is unfolding. As the digital landscape continues to evolve at a breakneck pace, businesses across the Rainbow Nation are increasingly turning to digital marketing agencies to navigate this complex terrain. These agencies, known for their innovative strategies and cutting-edge technologies, are playing a pivotal role in …
R35m in irregular payments recovered by SA Tourism
Tourism Minister Patricia de Lille says R35 million linked to irregular payments for services not rendered has been returned to the SA Tourism account.
Several irregular payments were made for services not rendered by South African Tourism’s US and South Africa offices.
SA Tourism is the official tourism marketing agency of South Africa and an entity of the Department of Tourism.
As part of its mandate, SA Tourism has hub offices in key source market countries around the world to enable officials to interact with key partners in executing their duties of promoting and marketing South Africa as a top travel destination.
“I was recently informed by SA Tourism that there had been a number of irregular payments and invoices noted, which do not meet the definition of compliant and valid or internal control verification standards.
"A number of irregular invoices were created about three days before the previous financial year end, which ended on 31 March 2023 and processed piecemeal to override banking controls,” De Lille explained.
Executives who are no longer working for the agency, the Minister said, processed these payments, from the United States and South Africa offices of SA Tourism at the end of March 2023.
“This discovery was triggered by a review by SA Tourism, which confirmed that a significant portion received by a media agency during March 2023 and signed off by the then Acting Chief Financial Officer, Chief Operations Officer and the then Acting CEO were for services not yet rendered at the time of disbursement,” De Lille said.
The service provider was notified and acknowledged that they had received a significant sum of money, which was approved by the former Acting Chief Financial Officer, Acting Chief Executive Officer, and the then COO of SA Tourism.
However, it was discovered that the services for which the payment was made were not provided.
“These irregular payments are completely shocking and it is unacceptable that officials entrusted with public funds continue to act with such contempt of public finance laws and regulations. We will not leave this matter unaccounted for. The internal audit report is being finalised and the matter has also been reported to the Auditor-General of South Africa to investigate,” De Lille said.
Communication ensued with the respective media agency to pay back R35 million for services not rendered.
“We are relieved that all the money has been recovered from the irregular payments. I can also confirm that the Auditor-General of South Africa is in the process of finalising a delegation from the AG’s office to do an audit on the SA Tourism New York office,” she added. – SAnews.gov.za
Gabisile
Mon, 04/29/2024 - 15:03
In today’s digital age, establishing a strong online presence is essential for businesses looking to thrive in a competitive marketplace. From search engine optimization (SEO) to social media marketing, the services offered by a digital marketing agency can make all the difference in helping businesses reach their target audience and achieve their goals. Let’s explore …
Somerset West, 11 April 2024 — In an inspiring showcase of business transformation and success, Lindie Malan ActionCOACH extends heartfelt congratulations to Social Happiness, a leading digital marketing agency based in Somerset West, on their phenomenal journey of growth and achievements. Under the guidance of ActionCOACH’s business coaching and the visionary leadership of Tamsin Hayley, …
TKZN will continue its international tourism drive in Cape Town this week at World Travel Market (WTM) Africa. It will position the province as a tourism investment destination as it presents a multi-billion-rand range of development opportunities to investors, funding agencies and financial institutions during the WTM Tourism Investment Forum. WTM Africa, which begins on …
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Are you looking to scale business growth and stay ahead of the competition in 2023? Strategic digital marketing outsourcing could be the answer. By leveraging the expertise of professionals, you can increase efficiency, reduce costs, and analyse data like never before. Discover the benefits of outsourcing, how to assess providers, and potential pitfalls to look …
Johannesburg 20 October 2023 – Sometimes, all a great idea needs is a little fine-tuning to give it the confidence and gravitas it needs to succeed. A nudge in the right direction can be life-changing for many aspiring entrepreneurs in South Africa. Brand South Africa, through their Play Your Part Ignite roadshow, have been travelling …
In the ever-evolving landscape of digital marketing, achieving online visibility and success is a pursuit that requires expertise, dedication, and a strategic approach. This is where TopClick emerges as a beacon of guidance and excellence, offering a dynamic duo of services that can propel your business to new heights: SEO Services and Google Ads. Learn …
Cape Town / 1 October 2023 : – In a world where marketing is often seen as a mundane endeavor, Pulling Rabbits is here to change the game. Founded in 2023 amid the vibrant creative and cultural AI explosion in this innovative startup is anything but ordinary. Pulling Rabbits isn’t your typical marketing agency; it’s …
In today’s fast-paced digital world, the importance of online marketing cannot be overstated. Whether you’re a small business owner or a multinational corporation, partnering with the right digital marketing agency can make all the difference in your online presence and overall success. Initially, the concept of digital marketing was straightforward. Businesses needed a website, …
The digital age has brought about a seismic shift in the way businesses approach marketing. Traditional methods, while still relevant, are being complemented and sometimes even replaced by innovative digital strategies. One of the primary drivers of this change is the rise of the marketing agency digital. These digital-first agencies understand the nuances of …