70% of Journalists Acknowledge PR Professionals as Being Important to Their Success
A recent survey by Muck Rack revealed, amongst other important issues, that despite 46% of journalists receiving over 6 pitches daily, 49% seldom or never respond, mainly due to relevance issues. Still, 70% acknowledge PR professionals as at least moderately important to their success. Muck Rack surveyed 1,106 journalists from January 3 to February 9, …
