G-Star presents: Homegrown Denim First denim brand to successfully grow greenhouse cotton.
G-Star presents: Homegrown Denim First denim brand to successfully grow greenhouse cotton. Amsterdam, May 29, 2024 – G-Star unveils its latest denim innovation ‘Homegrown Denim’, a pioneering scientific collaboration with Wageningen University & Research, and Dutch Cotton. This experiment, funded by G-Star, explores how greenhouse-grown cotton could help drastically reduce the impact of cotton growing …
