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The digital shift transforming South African retail | SA News

South Africa’s retail landscape is on the brink of a revolution. As the nation grapples with evolving consumer behaviours, a profound structural reset is taking place.

By the end of 2025, online sales are projected to soar past R130 billion, claiming nearly 10% of the national retail market.

This dramatic increase, against a backdrop of flat offline growth, signifies not merely a temporary surge but a long-term shift in how South Africans engage with the retail sector.

Current research unambiguously indicates that the customer journey has shifted towards the digital realm.

Two-thirds of consumers now consider the ease of finding products as the most critical factor in their shopping…

Air Travel: South Africa has several international airports, including OR Tambo
International Airport in Johannesburg, which is the busiest in Africa.

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