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The reasons why value brands are thriving in South Africa | SA News

WHEN EVERY RAND COUNTS

The Star Reporter|Published

Seismic consumer preference shifts are underway as a growing number of customers are becoming more discerning with their purchases, with the quest to maximise value being the primary influence of their purchasing decisions rather than the pursuit of brand loyalty and affinity, which used to be the case in the past, says John Nicolakakis, CEO of Roman’s Pizza. 

Nicolakakis says these evolving shopping and consumption patterns are largely in response to the rising cost of living and the depleting value of disposable income, which has been placed under severe strain by a range of factors, including high…

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