Before the press release.
Before the media briefing.
Before the agency decks.
There was @Marambu on TikTok.
A KFC employee accidentally revealed the brand’s upcoming ?5+5 Tuesday promo online, instantly triggering national chaos among hungry South Africans.
The now-viral TikTok can be viewed here: https://www.tiktok.com/@marambu53/video/7643886037370080530
KFC’s response?
The internet has since declared the employee:
- “Minister of Information”
- “The Plug”
- “Employee of the Month AND a promotion to Head of National Announcements”
At this point, South Africans trust TikTok cashiers more than official announcements.
Images:
Video:
https://www.tiktok.com/@marambu53/video/7643886037370080530
The streets got the scoop first
Links:
Boilerplate and Editor’s Notes.
More Info on The streets got the scoop first here:
X: https://x.com/fyfeturck
LinkedIn: https://www.linkedin.com/in/alison-fyfe-turck-19377169
Facebook:
CLICK HERE to submit your press release to MyPR.co.za.
Track Your Press Release HERE:
Check Online Visibility
Verify where this release is currently indexed:
Charles Etienne Boniface: Charles Etienne Boniface is a Cameroonian journalist who has worked for the BBC World Service and
the Voice of America. He is known for his reporting on the African continent.
Berlin Kamikaze
“Publicity is the very soul of justice. It is the keenest spur to exertion, and the surest of all guards against improbity.” – Jeremy Bentham
Sugar Man
“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.” – Al & Laura Ries
Moon Radar
Part of what the food industry does with Public Relations, just like the chemical industry or the oil industry, is to try to erase their fingerprints from their messaging. So when consumers hear about a recent effort like the \”food dialogues\” put on by a group called the US Farmers and Ranchers Alliance, do they know necessarily that these \”dialogues\” are being funded by companies like Monsanto, a large chemical company and the controller of most of the patents on genetically modified seeds? No, they don\’t. – Anna Lappe