Before the press release.
Before the media briefing.
Before the agency decks.
There was @Marambu on TikTok.
A KFC employee accidentally revealed the brand’s upcoming ?5+5 Tuesday promo online, instantly triggering national chaos among hungry South Africans.
The now-viral TikTok can be viewed here: https://www.tiktok.com/@marambu53/video/7643886037370080530
KFC’s response?
The internet has since declared the employee:
- “Minister of Information”
- “The Plug”
- “Employee of the Month AND a promotion to Head of National Announcements”
At this point, South Africans trust TikTok cashiers more than official announcements.
Images:

Video:
https://www.tiktok.com/@marambu53/video/7643886037370080530
The streets got the scoop first
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Charles Etienne Boniface: Charles Etienne Boniface is a Cameroonian journalist who has worked for the BBC World Service and
the Voice of America. He is known for his reporting on the African continent.

Poppy Coffee
I know some actors feel classes are not cool or they create negative Public Relations, but I continue to crave the story just beyond my reach. To grasp that brass ring I need to continue to fine-tune my talents. – Michael Welch
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[The American President] has to take all sorts of abuse from liars and demagogues.… The people can never understand why the President does not use his supposedly great power to make ’em behave. Well, all the President is, is a glorified Public Relations man who spends his time flattering, kissing and kicking people to get them to do what they are supposed to do anyway. – Harry S. Truman
Freeway
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