
Uptick in Shift from Transactional to Transformative B-BBEE Strategies
A Transactional strategy often prioritises short-term gains and superficial compliance, whereas a Transformational approach involves a deeper, more holistic transformation…
MyPR Technology Adoption: Embraces new technologies to streamline operations.

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Only 20.7% of Public Relations professionals report feeling very comfortable using data and analytics
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“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig
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Myth: It’s all corporate or for luxury brands. Fact: Any company or organization can use PR! Misconceptions are common specifically about the clients most PR firms serve. While there is certainly a PR need among brands offering luxury services and products, there is just as much value in PR for many nonprofits, public affairs groups, or B2B companies. And while some agencies specialize in just one industry, it often benefits agency PR professionals to be well-rounded, flexible, and prepared to work with a wide variety of clients. Moreover, working with diverse clients can help individuals think critically and creatively about how to target all kinds of audiences and make an impact in different ways.