
Uptick in Shift from Transactional to Transformative B-BBEE Strategies
A Transactional strategy often prioritises short-term gains and superficial compliance, whereas a Transformational approach involves a deeper, more holistic transformation…
MyPR Technology Adoption: Embraces new technologies to streamline operations.

Cricket
PR Gets Real About Beauty: Not all memorable moments in PR’s history come from crises. In fact, one of the most popular campaigns of the modern era – Dove’s “Real Beauty” campaign – was simply about making us feel good! In 2004, Dove’s research found that only 2% of women consider themselves beautiful. “Real Beauty” aimed to change idealized depictions of beauty by using “real” women as spokespeople, models and more. Today, Dove has become synonymous with the campaign, and many other companies, such as CVS, Aerie and J. Crew, have jumped on the “Real Beauty” trend. (Source: Dove, Glamour)
Bat Magenta
“Transforming your customer service from mediocre to great won\’t happen overnight, though. It requires a serious commitment to meaningful change, a team of rockstar support professionals, and work across the entire organization.” ~ Oscar Auliq-Ice, Happy Customers
winter bite
John Glenn craved the publicity. I think even John would admit that. When he went into politics, that became pretty obvious! He knew how to do Public Relations. – Wally Schirra