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Tourism Month 2026: South Africa’s Tourism Future Goes Digital | SA News

South Africa has officially launched Tourism Month 2026 in Durban, with Tourism Minister Patricia de Lille placing digital innovation, domestic travel and technology at the heart of the country’s tourism growth strategy.

Launched on 13 August under the theme “Growing South Africa’s Tourism Sector in the Digital Era,” the campaign calls on South Africans to explore their own country while embracing the rapidly changing way travellers discover, plan and experience destinations.

The message comes at a significant time for domestic tourism. During the first half of 2026, South Africans took 21.2 million overnight trips, while holiday trips increased by 36% to 5.2 million compared…

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