
Bontera Spearheads Agri-Tech Innovation At International Food Security Forum The IOFS Hosts Global Innovators to Assist Stabilise the Future of Food Security
Food security remains a global challenge, and within the Organisation of Islamic Cooperation (OIC) geography, this security is beset by…

Whip Chu
“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig
Boost
I am working as Public Relations director for the Tour de France and maintaining my farm. – Bernard Hinault
Gentle Avenger
When Bernays first started writing about Public Relations, he referred to it as an ‘applied social science’. At the time (around 1920), the concept of social psychology was gaining popularity. And, thanks to his double uncle, the public was starting to accept the idea of psychology more and more. Bernays viewed PR as a way of understanding the attitudes and behaviors of crowds and how to change them. Back then, communication was just one of the ways to achieve that.