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Visitors to NAMPO Score Big with Rugby Star Kwagga Smith at Husqvarna Stand

On Thursday, 15 May 2024, over 25,000 people passed through the gates of NAMPO, an increase of more than 8,000 compared to Day One. Was it the appeal of meeting rugby star Kwagga Smith at the Husqvarna stand that drew so many people? “We will never know,” says Timothy Isabirye, Marketing Manager. “What I can …

Ethel Kuuya: Visionary Leader, Founder and CEO of Advisory Kulture, and Author, Pioneers a New Era of Leadership with “Leading Beyond Now: Five Commitments for Africa to Thrive

Ethel Kuuya, a dynamic force in the realms of leadership and entrepreneurship, is igniting a transformative movement across Africa with…

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  2. The formulation of a public relations strategy properly begins with listening, not talking. – Leonard Saffir

  3. A strategic combination of paid, earned and owned media is critical to building a strong brand—which has introduced a new overlap between PR and marketing roles. This has also contributed to a need for more data-driven communications.