Wesbank and Geely Partnership Helps Relaunch the Brand in South Africa

WesBank, a leader in the vehicle and asset finance space, is joining forces with Geely Auto South Africa (GASA) to help make the dream of owning a car accessible to more South Africans. This key partnership will combine WesBank’s financial expertise with Geely’s, as the brand looks to create a foothold in the South African market. After initially leaving South Africa in 2009, Geely is set to make a return to the South African market in October 2025.

Richard Pampel, Chief Financial Officer of WesBank said “We’re beyond excited to be able to provide customers with a fully integrated finance experience and help them get behind the wheel of a new Geely with ease. From a retail perspective, this joint venture will also offer dealer floorplan support ensuring a seamless journey from showroom to driveway.”

“With Asian competitors continuing to give consumers more options, Geely’s relaunch has all the potential to make significant inroads in this space and through this partnership, we’re making it easier for customers to access their products,” he added.

Yang Cheng (Allen Cheng) (GM GASA), “We are proud to announce our partnership with WesBank, this is a collaboration that marks another milestone in Geely’s journey in South Africa. This market holds great significance for us, and we are committed to providing South Africans with greater access to modern, innovative mobility solutions. Through this partnership, we aim to make vehicle ownership simpler and more attainable. By offering flexible financing options, we hope to empower more customers to take the next step toward progress and a better quality of life”.

The company says it plans to open dealerships across Gauteng, Cape Town and Durban by the end of 2025.

Pampel said, “At WesBank, we’ve seen firsthand how the right partnerships can unlock real opportunity in the market. Collaborations like this expand choice and simplify ownership. Through them we want to continue growing the market in a way that benefits customers and dealers.”

With its new modern designs and national dealer network, Geely is reestablishing its presence in South Africa. Together, WesBank and Geely are driving a shared vision: to make owning a vehicle more attainable for South African consumers. The brand announced that it will initially launch a limited number of models before expanding their range in 2026.