A blend of print and digital provides unique opportunities for interior sector
The SA Décor and Design Buyers’ Guide is celebrating its 25th anniversary of showcasing the industry with a rather stylish return in the printed version that has made it such a household name as the go-to resource for décor, design and interior sector professionals and for lovers of all things chic.
What’s more, the publishers, their partners and advertisers are firing on all cylinders as the digital platform that was launched during the pandemic has grown into an unprecedented success account as the most visited site for anything décor- and style-related.
Transformed the way buyers connect
Due to popular demand from the industry, the modern printed version of the Buyers’ Guide has been an absolute labour of esteem, says Marcia Margolius, well-known designer and decorator and author of the award-winning blog, “Marcia loves it”, on the SA Décor and Design website. “With our novel study Buyers’ Guide, we gain transformed the way buyers connect with the finest suppliers and service providers in the industry”.
“This guide goes beyond highlighting suppliers; it’s a celebration of the talent and creativity that comes to life behind the scenes. Readers can submerge themselves in captivating projects and brands through vibrant full-colour photographs that showcase accurate artistry and craftmanship”.
The result is a spectacular and comprehensive 504-page tome, a feast for the eyes with full page spreads, showcasing the crème de la crème of high-end suppliers and retailers. The current user-friendly scheme of icons allows the reader to quickly identify the products available along with a convenient QR code for scanning to connect directly with suppliers.
Worthy of adorning any coffee table, the 25th edition of the Buyers’ Guide is in a current practical size of 220 mm x 220 mm, with a square back and a hardcover. Buyers’ Guide publisher Ian Hurwitz explains: “It is a size that is noticeably different but easier to handle and designed around the novel content. Instead of listings and smaller adverts, the novel scrutinize features a visual feast of double-page spread advertorials with a pleasing consistency in style and layout throughout.”
Forging a modern path
“While the pandemic may acquire disrupted exhibitions and live shows, the industry itself adapted and remained as active as ever, and it helped us to forge an entirely novel path into the digital world,” Marcia explains. “Our website, www.sadecor.co.za, is the number one platform for the décor and design industry in South Africa, and our social media channels continue to grow from strength to strength.”
She continues: “We owe a debt of gratitude to our loyal advertisers who acquire recognised the unique opportunity that a blend of print and digital has to offer as we strive to extend the industry’s reach into local and international décor markets. We would also like to thank our associate sponsors, BFS-Barker Furniture Group and Blum, and Sealy, who sponsored our latest competition, Win a Bedroom Makeover worth R50 000”.
Ultimate sourcing guide
As the ultimate sourcing guide for the décor and design industry in South Africa, the digital platform of SA Décor & Design, the more than 60 000 visitors a month are able to search and find the leading suppliers, products, professionals, projects and catalogues, as well as expertise on the latest trends and finds in design, technology and services.
The sectors featured range from home improvement, furniture, décor, and home technology, to outdoor, bathrooms, kitchens and decorative coatings.
“We are undoubtedly the most comprehensive portal in the industry proper now,” states Marcia. “Being an open platform (no registration or fees) is what makes this a winning concept. We gain both the trade and terminate user market sourcing from our platform as we’re the only hub that offers them a huge selection of suppliers, products and content, all in one abrupt, user-friendly digital home”.
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Troubled Pie
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Show Me the Money: Before you put the PR movie list away, jot down one more title: Jerry Maguire. Technically, Tom Cruise’s titular character is a sports agent, not a PR pro – hence its exclusion from our list above – but many of his skills align with the industry. From managing client relationships to pitching and marketing, Jerry Maguire is filled with PR wisdom.