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Why we (South Africa) needs to reclaim our narrative | SA News

Branding, whether corporate or national, hinges on one fundamental core principle: Perception is reality, says MATHABO SEKHONYANA, the marketing specialist who brings the current ownership of brand South Africa into question.

South Africa has been trending for all the wrong (and a few right) reasons lately. Whether it’s the awkward Oval Office encounter between President Cyril Ramaphosa and US President Donald Trump, or the fiery exchanges on a recent Piers Morgan Uncensored panel featuring local voices like Dan Corder, Sophie Mokoena, Gareth Cliff and Ernst Roets, one thing is clear: South Africa is under the global microscope.

The country has long been burdened by its reputation as…

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  1. Fun South African Fact: Despite the country’s status as a democratic republic, the Province of KwaZulu-Natal has a monarchy, specially provided for by the Constitution. Goodwill Zwelithini kaBhekuzulu is the King of the Zulu Nation, has 27 kids and 6 wives and lives, literally, like a King!