Johannesburg, South Africa, 17 October 2024 – Tanzania is now ranked 4th highest in terms of overall attractiveness for trade in Africa. Its leap in the rankings was boosted by the country’s substantial investments in infrastructure and better access to finance, enabling businesses to engage more actively in cross-border trade.
On the downside, Ghana experienced a sharp decline, moving from the 3rd position to the 7th spot, underscoring the pressures that economy continues to endure. Its sharp decline also raises concerns about its ability to maintain trade competitiveness, even as Ghana is one of the most stable and democratic countries in West Africa. Its decline in the trade rankings is mainly due to a worsening macroeconomic environment and falling trade confidence. As economic volatility intensified in Ghana, its ability to facilitate seamless trade came under strain, making it harder for businesses to access foreign currency, most notably USD, that is required to pay for imports and thus engage in cross-border activities especially for Small and Medium-sized Enterprises, which this barometer favours.
These are some of the key insights stemming from Issue 4 of the Standard Bank Africa Trade Barometer (SB ATB), launched today (and attached).
“As Africa moves towards greater integration under the African Continental Free Trade Area (AfCFTA), the Standard Bank Africa Trade Barometer offers critical insights into the opportunities and challenges faced by African businesses and stakeholders in facilitating trade. The shifts detailed in the report further reflect changing macroeconomic conditions, infrastructure challenges and access to finance amongst many others, which are all impacting the trade environments of the 10 countries featured”, says Philip Myburgh, Group Head of Trade at Standard Bank Business and Commercial Banking.
The SB ATB covers seven broad thematic categories of data that impact on Africa’s trade, and upon which the barometer scores each country. These categories are; trade openness, access to finance, macroeconomic stability, infrastructure, foreign trade, governance & economy, as well as traders’ financial behaviour. The SB ATB serves as Africa’s leading trade index, with the intent of addressing the information vacuum of reliable African trade data that can support and enable the growth of intra-Africa trade.
Overall, the SB ATB trade attractiveness rankings reveal a dynamic shift in trade standings among the 10 African nations it covers, with Tanzania (moving from 8th to 4th ranking), Mozambique (4 to 3), Nigeria (6 to 5) and Zambia (9 to 8) recording improvements in their positions, while declines were recorded for Ghana (3 to 7), Uganda (7 to 9) and Kenya (5 to 6). Meanwhile South Africa, Namibia and Angola retained their rankings, at positions 1, 2 and 10, respectively.
The 10 countries covered by the SB ATB are AfCFTA signatory nations, represent 66% of Africa’s gross domestic product (GDP) and 45% of the continent’s population.
Overall, the macroeconomic conditions across the countries present a mixed outlook, with relatively sustained growth tempered by ongoing challenges. The estimated real GDP growth rate for 2025 stands at 4.3%, reflecting steady progress despite headwinds. Positive developments include infrastructure investments, economic diversification efforts, and increased production in sectors like oil, mining, and agriculture. However, high inflation, forecasted to reach 9.9% in 2024, remains a pressing concern, driven by currency depreciation and worsened by weather events such as severe droughts in Southern Africa and flooding in East Africa.
Amid these complex dynamics, it is evident that the path forward will require a focus on prudent economic management, diversified growth strategies, and bolstering resilience against climate risks.
As a trusted partner for the growth of the businesses that continue to power Africa’s dynamic economies, this Issue 4 of the SB ATB report serves as a tool for businesses to make strategic decisions that foster sustainable trade and economic development across the continent.
“Given our position as Africa’s largest bank, we understand that reliable trade data is essential for making informed business decisions, particularly in the context of a dynamic and evolving trade environment. This Issue 4 of the Standard Bank Africa Trade Barometer provides businesses, governments and investors, with the insights they need to navigate challenges and seize new opportunities on the continent”, advanced Myburgh.
Indestructible Potato
Sibongile Sambo from a young age had an interest in flying, but when she was rejected from South African Airways for not meeting the height requirement, she decided to reach her dream another way. In 2003, with the help of a small family loan, she launched SRS Aviation. Not long after she started up, she won a tender from the government, which gave her the perfect opportunity to enter the industry and learn the ropes. In 2006, her business was issued with a formal Air Operating Certificate, making her business the first black operational enterprise in South Africa to have full rights to undertake commercial flying activities. In 2010, SRS Aviation opened its first airport-based shop and has since opened a chain of retail shops across South Africa.