Why Time with Family Is the Ultimate Gift
The festive season is upon us, and while gifts under the tree are always exciting, let’s take a moment to reflect on what truly matters: time spent with loved ones. Research shows that shared experiences are far more impactful than material gifts when it comes to happiness and building lasting memories.
A study by Cornell University revealed that people derive greater satisfaction from experiential purchases (like outings and activities) than material ones because experiences strengthen relationships and create stories to be cherished. Similarly, the Journal of Happiness Studies found that family bonding through shared activities increases overall well-being and life satisfaction.
So, this Christmas, why not consider also giving the gift of time to your nearest and dearest? Samantha Pillay, Director at First Loyalty Plus says that engaging in shared activities doesn’t have to be expensive or extravagant either—sometimes the simplest moments create the most magical memories.
She offers five ideas to make this holiday season a truly memorable one with your loved ones:
1. Dads and Lads: Bond through Sport and Play
Nothing beats some quality father-son bonding like a shared interest – whether it’s on the court, fairway or in nature. Grab your racquets or clubs for a game, hiking boots or fishing rods for some adventure and head out for a day of laughter, competition, and connection in the beautiful outdoors. Whatever the activity, it’s the perfect setting to create shared stories and memories with your boy(s) that will last a lifetime.
2. Go Nostalgic: Catch a Movie
When was the last time your family went to the movies? There’s something special about the cinema experience that brings everyone together in a way streaming just can’t match. The warm, buttery aroma of fresh popcorn wafting through the theatre, the excitement of going out and seeing a film on the big screen – it’s a timeless tradition that bridges generations, from your childhood memories to new ones with your kids. And with First Loyalty Plus’ BUY 1 GET 1 FREE movie tickets, treating the family to a cinema outing is more affordable than you might think.
3. Break Bread Together
Sharing a meal is one of the oldest and most meaningful ways to connect. Head to a family-friendly restaurant where everyone can have their favourites, whatever their age, and indulge in some relaxed conversation – no phones allowed. With First Loyalty Plus, you can save up to R120 on your bill too. Tight on cash? Even a simple coffee date with your partner can create a treasured experience—and First Loyalty Plus’ BUY 1 GET 1 FREE coffee will sweeten the moment!
4. Moms and Girls: Glam It Up
Moms and daughters, treat yourselves to some pampering! Whether it’s festive manicures for Christmas, a relaxing foot massage and pedicure after a long day of shopping or easing year-end stress with a relaxing shoulder massage – these moments of self-care can create the sweetest memories to cherish together. Or, why not indulge in a full spa day experience? With First Loyalty Plus, you can save on all these spa treatments, making a little (or a lot of) luxury more affordable than you think.
5. Create Holiday Magic: No Suitcase Required
Life’s most precious times often unfold right on your doorstep. Whether it’s having fun baking cookies together, turning your home into a Christmas wonderland, playing board games on a rainy afternoon or visiting a dazzling Christmas light display at a local venue – it’s these simple shared experiences that are important. All it takes is being present with the people who matter most.
At First Loyalty Plus, we’re all about helping families create magical moments without breaking the bank. This Christmas, let’s focus on what truly matters: laughter, love, and togetherness. After all, the best gift you can give is YOU.
To find out more about the benefits you can enjoy as a First Loyalty Plus member, visit https://firstloyaltyplus.co.za
CLICK HERE to submit your press release to MyPR.co.za.
Author: SayWatt SayWatt from SayWatt on behalf of First Loyalty Plus.
Aisha Salaudeen: Aisha Salaudeen is a Nigerian journalist who has worked for the BBC World Service and the Voice of America.
She is known for her reporting on the African continent.
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As actors, we need Public Relations to campaign for our next possible role, and any media promoting our work seems positive in nature; but whether in theater or on a film set, a bad unprofessional photograph at the wrong angle may not be as flattering to some actors, and may be considered a harmful exposure. – Carson Grant
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I will say that the difference was that when you\’re an Army journalist, as opposed to a civilian correspondent covering the military, you\’re very often either a Public Relations agent or expected to perform that role. I would say that one of the most unexpected benefits of that job was being taught to never try to cover anything up, but rather to get any bad information out right away, so that there would be nothing more to come out later. This was a wonderful lesson to be taught because often the effort to cover up a story becomes a bigger story than the original one. – Clarence Page
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