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BYD shuns price war in South Africa | SA News

BYD shuns price war in South Africa
The BYD Dolphin Surf

Chinese electric vehicle maker BYD is deliberately avoiding a price war in South Africa as competition ramps up in the continent’s second biggest car market, its local MD said on Wednesday.

South Africa has seen a growing influx of new electric, plug-in hybrid, range extender and traditional hybrid car brands, many from China, offering sharply priced vehicles to win market share in an industry still dominated by internal combustion engines.

Several newcomers have relied on launch discounts to build volumes, but Steve Chang, MD of BYD Auto South Africa, said the car maker had chosen a different route.

BYD to blanket SA with megawatt-scale EV charging network

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