South African Millennials Are All Grown up… and So Are Their Holiday Choices
For years, millennials were known as the ‘experience-over-possessions’ generation, favouring adventure and budget-friendly getaways rather than material goods. But, as the oldest millennials reach their mid-40s, their travel habits have evolved beyond budget back-packing. Juggling the complexities of careers, families, and economic realities, they’re now choosing shorter, smarter, and more meaningful travel experiences that balance …


