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Best Trade Exhibition at the 2025 AXXO ROAR Awards

Media and entertainment industry trade show, FAME Week Africa, built by RX Africa, secured top honours last week, taking home the trophy for the Best Trade Exhibition under 6000 m2 at the AXXO ROAR Awards in Johannesburg, South Africa.

FAME Week Africa also earned an award for Excellence in Sustainability in recognition of the organisation’s strategic and operational commitment to ‘minimising the exhibition’s environmental impact, promoting sustainable practices, and creating a positive legacy for the community and industry’.

As a trade fair, FAME Week Africa serves as a dynamic meeting point where industry professionals can exchange ideas, forge valuable connections, and stay ahead of emerging trends across the film, television, animation, music and fashion industries. Established in 2021, and taking place annually in Cape Town, South Africa, FAME Week Africa is an essential fixture on the global calendar for creative professionals. A gateway to the booming African creative and entertainment market. In 2014, 114 buyers were among the 2 200 delegates who attended the show from 35 countries, 14 of them African.

Across film, music, and fashion, there is a growing emphasis on telling stories and creating art that reflects the need for environmental sustainability and social responsibility. This extends to representing underrepresented groups, advocating for fair labour practices, and addressing global challenges like climate change, biodiversity loss, and resource scarcity.

FAME Week Africa put intentional focus on films that were made sustainably or that focused on issues related to sustainability. Environmental and economic sustainability was also firmly on the agenda through panel discussions and presentations. Trophies for FAME Week’s 2024 Stand Awards, Inclusive Lens Awards, Fashion Film Awards, and FAME Shorts Film Awards, were created from used flip-flops, designed by Davis Ndungu, owner of Recycled Flip-Flop Sculptures Studio (RFFS) in Cape Town.

Says FAME Week Africa Portfolio Director, Martin Hiller, “These accolades, while recognising FAME Week Africa’s commitment to providing an exceptional experience for delegates, also highlight our role in building a future-conscious industry through making more sustainable choices. This is an important contribution for us and we are thrilled to be recognised for it.”

FAME Week Africa takes place from 1-3 September 2025 at the Cape Town Convention Centre and then moves to The Labia Theatre from 4-6 September 2025.

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