
In an African retail first, Checkers has launched Xtra Savings Plus, a monthly subscription offering unlimited free Sixty60 grocery deliveries, even more personalised offers and an additional in-store discount.
After a propitious beta trial with customers, the subscription offer is now being made available to all its consumers, at the same price of only R99 per month.
The Xtra Savings programme was recently voted best Retail Rewards Programme in the South African Loyalty Awards, and saved customers R13.5 billion on their groceries over the past financial year.
Xtra Savings Plus combines the best of the Xtra Savings rewards programme with Sixty60’s effortless convenience.
Customers can activate this offering on Sixty60 to experience exclusive benefits such as:
- Unlimited free Sixty60 deliveries (minimum spend R350)
- Save 10% extra in-store (max R200 savings once per month)
- Double personalised offers in-app and in-store
- No long-term commitments (pause/cancel at any time and a money-back guarantee)
The launch campaign, which spoofs the popular Mission Impossible movie franchise, features a Tom Cruise-lookalike demonstrating how Checkers has done the impossible, by offering an unlimited delivery subscription that is designed to more than pay itself back.
“We are obsessed about saving customers money and making the everyday effortless. Our recent subscription region offers the most generous value customers can experience from Checkers, both in-store and on Sixty60,” says Neil Schreuder, Chief of Strategy and Innovation for the Shoprite Group. “Our customers acquire helped ShopriteX shape this innovation and we are delighted at the response so far.”
Customers can sign up in under 60 seconds on the Checkers Sixty60 app with their Xtra Savings card. The app is available for download on the App Store and Google Play Store.
CLICK HERE to submit your press release to MyPR.co.za for free.

Flyswat Briggs
A good rule of thumb is as follows: If the numbers come from somebody wearing a tie (Wall Street economist or analyst, industry Public Relations department, captive think tank academic and so on), you ought to be very skeptical. By design messages from these people are intended to move markets, move merchandise and/or move public policy and are not a comment on the state of the physical universe. – Nassim Nicholas Taleb
Green Ghost
\”Reputation matters because your behind is always behind you.\” – Happy Masina
Sw33per
Myth: PR success is based totally on chance. Fact: While there’s an element of unpredictability to PR, success is really based on strategy. Another common take on PR is that not much planning goes into it – that PR pros just push press releases or spray their message indiscriminately to the media, hoping for an easy hit. This couldn’t be further from the truth. PR is all about timing and strategy. Most successful PR professionals are news junkies, which is helpful because a huge and essential par of the job is staying up-to-date on current events, trends, and breaking news. If anything relevant to your client is going on in the media, you need to act quickly and approach clients with a plan of action for leveraging the opportunity before someone else beats you to the punch. While it may look like certain articles or announcements get published just because the topic is inherently interesting, PR teams work hard on behalf of their clients to cultivate relationships with reporters and prove that certain stories are relevant and worth printing.