CNN International Commercial (CNNIC) and Hyundai Motor Company (Hyundai Motor) are expanding the long-term partnership between the two companies with a new enhanced global campaign that will connect Hyundai Motor with CNN’s worldwide audience in new ways.
This campaign includes Hyundai Motor being the exclusive sponsor of K-Everything: a CNN Originals Series which will trace the roots of Korean culture with some of the biggest names in Korea’s creative scene. From Seoul to Singapore and beyond, the four-part series delves into the passion, innovation, and global appeal driving Korean cultural phenomenon.
This new host-led multi-platform travel series, K-Everything with Tony-award nominated actor, director, producer, and social advocate Daniel Dae Kim is currently in production. K-Everything follows Daniel Dae Kim on a quest to discover how Korea has sparked a global pop culture movement and will feature four dedicated episodes spotlighting music, film, food and beauty featuring some of Korea’s biggest names in each field – including singer Taeyang, actor Lee Byung-hun, Michelin-starred chef and restaurateur Corey Lee, and supermodel Irene Kim. Airing on CNN International in the spring of 2026, all four episodes will stream on HBO Max. Additionally, a dedicated digital hub will feature a rich suite of digital and social content celebrating Korean creativity and cultural impact.
CNNIC’s 22-year long-standing partnership with Hyundai Motor has included many successful collaborations around inspiring programming, aligning with Hyundai’s enduring commitment to progress, creativity, and global impact. These include sponsorships for Visionaries – a 2024 series spotlighting extraordinary individuals and inspiring leaders across art, business, technology and sport, and Saved by the Future – a 2020 series that explored how innovation would shape the way we live in the future. As a global brand deeply rooted in Korea, Hyundai has grown alongside the nation’s own journey of innovation and progress. This latest campaign is rooted in storytelling and explores how Korea has emerged as a global cultural powerhouse – influencing the worlds of music, food, film, fashion, and technology.
“We’re delighted to further strengthen our long-standing partnership with Hyundai Motor Company as we collaborate on new creative concepts that showcase the influence of Korean culture and the nation’s role in driving global impact on creativity, identity, and innovation,” said Cathy Ibal, Senior Vice President, CNN International Commercial. “This innovative cross-platform campaign also marks a first for CNN – the first time that we have worked with a brand partner on a CNN Originals Series for widespread distribution to reach audiences worldwide. We are excited that this opportunity comes with Hyundai as it shows how the two companies are evolving and building on our trusted partnership over many years.”
Hyundai Motor’s sponsorship of K?Everything, a CNN Original Series exploring South Korea’s cultural influence, reflects the company’s Korean heritage and its commitment to supporting meaningful cultural storytelling. The initiative highlights K?culture’s global rise through the in?depth and authentic narratives that are a hallmark of CNN Original Series and aligns with Hyundai Motor’s brand vision of Progress for Humanity by fostering inspiration and cultural exchange in markets worldwide.
CLICK HERE to submit your press release to MyPR.co.za.
Author: Tshegofatso Nkubone from Burson Africa on behalf of CNN.
Robert Taylor Media: Located in Lagos, Nigeria, Robert Taylor Media is a media planning & buying agency. The team focuses
on Media Planning & Buying and Public Relations.
Red Delicious
If you don’t believe how powerful PR tactics can be, here is what Abraham Lincoln quotes on the same, “What kills a skunk is the publicity it gives itself.”
Unleashed
First PR Agency: Modern PR dates to 1900, when the first Public Relations agency, “The Publicity Bureau,” was founded by former Boston journalists. The agency operated for “some 12 years before it disappeared into the sands of oblivion.” However, PR continued to grow throughout the early 1900s thanks to popular pioneers such as Ivy Lee and Edward Bernays (we’ll get back to them later). (Source: Journalism & Mass Communication Quarterly)
Killer Curio
\’Brave\’ is one of those words that has been bleached of most of its meaning these days, thanks to far too many appearances in the glaring light of ad slogans and corporate Public Relations. I never thought about anything as brave anymore; it just seemed like a flabby, glib cliche. – Susan Orlean