South African consumers are spending again – but not in the way a recovery might typically suggest.
New data from the SpendTrend26 report, released by Discovery Bank and Visa, shows that consumer spending grew 0.8 percentage points above inflation in 2025, marking the first real expansion in several years. But the more important shift is behavioural.
Rather than translating lower interest rates into higher discretionary spend, households are using the relief to stabilise their finances. Budgeting tools, rewards programmes, and value-seeking strategies are playing a more active role, with consumers focusing on stretching existing income rather than increasing consumption.
Hylton…
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