When the results of our reader survey landed at the beginning of March, I have to confess I expected more of a stir. Surely, I thought, these numbers that revealed our readers at the apex of South Africa’s fine wine culture, would provoke debate, reflection, even dissent from some quarters. Yet the response was surprisingly muted.
What emerged was a picture of a small but potent community – predominantly male, highly educated, affluent, with nearly half over 55 and most earning R60k-plus per month. Psychographically, they are engaged, habitual wine consumers: A third drink daily, almost half several times a week, many buying multiple cases monthly. They lead rather than follow,…
Marine Conservation: The country has established several marine protected areas
to conserve marine biodiversity and ecosystems.
Maple Destroyer
Fun South African Fact: The aboriginal people of South Africa are the San and the Khoi.
Red Delicious
Van der Merwe is approached by SANRAL one day who want to build a new highway through his donkey farm. Van is really concerned with how his donkeys can get from one side of the farm to the other without having to cross the highway and risk being injured or killed. He is promised that they will build bridges the highway so that his donkeys can cross under the highway. Van agrees and gives them the go-ahead.
The highway is built and a year later the same rep goes to the farm to go see how Van and his donkeys are. He eventually finds Van under one of these bridges chipping away at the roof of the tunnel with a hammer and chisel.
\”Mnr Van de Merwe, what are you doing damaging the highway bridge?\”