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From Oz to Your Bathroom: Wicked X ORDO Launches in South Africa

The world of Wicked has officially entered the self-care space. ORDO has partnered with the global franchise to launch a limited-edition electric toothbrush collection in South Africa, bringing Glinda and Elphaba-inspired design to everyday oral care. The Wicked x ORDO collection reimagines the brand’s best-selling Sonic Lite toothbrush in two-character editions — Elphaba Thropp (R1,099) …

  • The world of Wicked has officially entered the self-care space.
  • ORDO has partnered with the global franchise to launch a limited-edition electric toothbrush collection in South Africa, bringing Glinda and Elphaba-inspired design to everyday oral care.

The Wicked x ORDO collection reimagines the brand’s best-selling Sonic Lite toothbrush in two-character editions — Elphaba Thropp (R1,099) and Glinda Upland (R1,099) — combining playful aesthetics with clinical performance. Delivering up to 35,000 sonic pulses per minute, two brushing modes and a lightweight, travel-ready design, the Sonic Lite is suitable for braces and dental work.

Also available is the Sonic Edge Wicked Edition (R550) in Popular Pink and Wicked Green. Powered by a high-efficiency motor system engineered for deep plaque removal and smarter energy use, the Sonic Edge offers premium performance in a sleek, compact format, with USB-C charging and up to six weeks of battery life.

Completing the range are themed toothbrush toppers inspired by Glinda’s tiara and Elphaba’s signature black hat. Beyond the novelty factor, the toppers double as hygienic travel caps with built-in antimicrobial protection, reducing surface bacteria by up to 99.5% after two hours of contact. *

Blending entertainment culture with functional self-care, the collection reflects the continued demand for design-led, accessible wellness products.

The Wicked x ORDO collection is available in South Africa via Yuppiechef.

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Author: Courtney Stride from S PR on behalf of ORDO.

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