Minister in the Presidency for Electricity, Dr Kgosientsho Ramokgopa, says the current improved electricity performance in South Africa is in large part thanks to the hard work of officials at Eskom.
The Minister was briefing the media at Megawatt Park on Monday on the latest developments in the implementation of the Energy Action Plan which was unveiled by President Cyril Ramaphosa in July 2022.
The country has experienced at least 54 days of no load shedding.
“What we are seeing now is an exceptionally improved energy situation…is as a result of [a] constellation of efforts on the part of Eskom. It’s [also] an all-of-government effort to ensure that we resolve the challenges that are facing the country…the resolution of an energy deficit.
“We are not yet out of the woods but we can see the trend line. We know that we are going to have momentary setbacks. It is the nature of this, but we must be fixed on…returning units on time. And where there are periods of failure, you mustn’t be despondent,” he said.
Ramokgopa moved to dispel the reports claiming that Eskom is burning diesel at a high rate to keep the lights on.
“The [Open Cycle Gas Turbines] are part of the fleet. They are designed…that during afternoon peak, when you have elevated demand, if you are struggling to meet that demand then you engage the OCGTs.
“If you look at the period that they were on load on average was previously about 17% and then now, we are just shy of 6%. So it’s a considerable drop on the usage. From the 1st of April 2024 to the 16th of May, Eskom spent R1.24 billion in engaging the OCGTs. The same period last year…we had burnt R5.2 billion worth of diesel. Essentially, we have seen a drop of 78%,” he said.
Ramokgopa said solar energy remains part of the strategy to combat load shedding and Eskom’s performance is not necessarily as a result of the performance of the renewable energy projects.
“If you go to the Energy Action Plan and you look at Outcome 4, it says…we have to introduce incentives to make it possible for us to aggressively roll out rooftop solar solutions by both industry and households. We have been able to double the amount of rooftop solar solution megawatts that can be drawn from that intervention from about 2100MW to 4400MW,” he said.
Turning to Eskom employees, the Minister encouraged them to continue working hard to ensure that the challenge of keeping the lights on is resolved.
“As consummate professionals, you have done very well to get us to where we are. We are still looking for additional improved performance on your side. On behalf of Cabinet, we want to say thank you very much,” Ramokgopa said. – SAnews.gov.za
If you pick up a starving dog and make him prosperous, he will not bite you. This is the principal difference between a dog and a man.
If you tell the truth you don’t have to remember anything.
In religion and politics, people’s beliefs and convictions are in almost every case gotten at second hand, and without examination.
It is easier to stay out than get out.
“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen
“It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.” – Al & Laura Ries
“PR is performance recognition” – Douglas Smith
“Everything you do or say is public relations.” – Unknown
“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
“The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.” – Edward Bernays
PR people are often called “spin doctors,” which to us conjures up images of weird zombie voodoo witch doctors. While we like to think of ourselves as good witches rather than bad witches, there’s certainly an element of magic to what we do. What’s our method? We can’t reveal all of our secrets.
“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian
“Public-relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington
“The art of publicity is a black art; but it has come to stay, and every year adds to its potency.” – Learned Hand
“Spin doctors are: “professional political strategists, able on behalf of their clients to manipulate the media – planting a story here, a rumour there, a tip-off somewhere else – so that any piece of news is tailored to show them in the best possible light.” – Michael Shea
Quotes On Ethics and PR
Ironically – considering how much of our work involves maintaining and improving reputations – PR doesn’t always have the best rep when it comes to ethics. Some people, because of bad things that they’ve done in the past, have even been called propagandists. But there’s a big ethical difference between real PR and simple propaganda, and here it is: PR is always solidly rooted in fact. PR is part of the good fight, as the wise people quoted below have recognized.
“PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public relations fails when there is no integrity.” – Viv Segal of Sefin Marketing
“Publicity is the very soul of justice. It is the keenest spur to exertion, and the surest of all guards against improbity.” – Jeremy Bentham
“We believe PR should be practiced to serve the public interest, to develop mutual understanding between organizations and their publics.” – James E. Grunig
“Without publicity there can be no public support, and without public support every nation must decay.” – Benjamin Disraeli
“Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.” – Calvin Coolidge
“Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes
Joan Jett didn’t give a damn about her reputation, but unless you’re a teenage rock star, you should probably give a damn about yours.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
“It is generally much more shameful to lose a good reputation than never to have acquired it.” – Pliny the Elder
“What kills a skunk is the publicity it gives itself.” – Abraham Lincoln
“Reputation matters because your behind is always behind you.” – Happy Masina
“There is no such thing as bad publicity except your own obituary.” – Brendan Behan
“If you don’t tell your story, someone else will.” – Unknown
“Regardless of how you feel inside, always try to look like a winner. Even if you are behind, a sustained look of control and confidence can give you a mental edge that results in victory.” – Arthur Ashe
“Many a small thing has been made large by the right kind of advertising.” – Mark Twain CLICK TO TWEET
People as disparate as Malcolm X and John D. Rockefeller both spoke to the power and importance of public image. Since PR is something that people who are so fundamentally different can agree on, you know there must be something fundamentally important about it. If you ‘re still not convinced that public relations is absolutely critical to the success of your business, you’ll change your mind after visiting MyPR.co.za.
“PR is extremely important, and being able to use it in the right way means everything. You have to market your success.” – Lee Haney, bodybuilder and former Mr. Olympia
“In a downturn, aggressive PR and communications strategy is key.” – Doug Leone, VC, Sequoia Capital – Silicon Alley Insider
“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates
“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” – Alvin Adams
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson
“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis.” – CBSMarketwatch
“The media’s the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that’s power.” – Malcolm X
“Publicity is the life of this culture – in so far as without publicity capitalism could not survive – and at the same time publicity is its dream.” – John Berger
“I suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.” – Richard Branson
“Words are, of course, the most powerful drug used by mankind.” – Rudyard Kipling
“Publicity is a great purifier because it sets in action the forces of public opinion, and in this country public opinion controls the courses of the nation.” – Charles Evans Hughes
“Without publicity there is no prosperity.” – Yakov Zel’dovich
“Nobody counts the number of ads you run; they just remember the impression you make.” – Bill Bernbach, advertising pioneer and founder of DDB
“Today, journalism is such a persuasive factor in opinion building that no person, group or business can claim immunity or afford to under-estimate the ability of the fourth estate to affect their fortunes – either for better or for worse.” – Gigi van der Rie
“Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin
Public relations is the deliberate and strategic management of relationships between an organization and its key public. In other words, it’s all about communication.
Public relations practitioners use a variety of tools and tactics to build mutually beneficial relationships between an organization and its target audiences. This can include everything from media relations and crisis communications to social media outreach and event planning.
The goal of public relations is to help an organization achieve its objectives by positively influencing how the public perceives it.
There’s no one-size-fits-all approach to public relations. The strategies and tactics used will vary depending on the organization’s specific goals, target audiences, and available resources.
Successful public relations campaigns typically share a few key characteristics, including a focus on long-term relationship building, two-way communication, and consistent messaging.
It sounds like a lot of work, doesn’t it? That’s because it is. From managing complex campaigns to handling sensitive media inquiries, public relations professionals are constantly under pressure.
“The best PR is done when you’re not trying to do PR.” – Katie Paine
“There’s no one size fits all in PR just as there’s no one size fits all in journalism.” – Richard Edelman
“Some are born great, some achieve greatness, and some hire public relations officers” – Daniel Boorstin
“PR is about telling stories and helping an organization tell its story.” – Nancy Schwartz
“PR is not about getting attention; it’s about driving action.” – David Meerman Scott
“Successful PR is like good cooking. You bring all the ingredients together and then let them simmer.” – Lois Wyse
Successful PR is like good cooking. You bring all the ingredients together and then let them simmer. – Lois Wyse
“Public relations specialists make flower arrangements of the facts, placing them so the wilted and less attractive petals are hidden by sturdy blooms.” – Alan Harrington
“PR should be thought of as a marathon, not a sprint.” – Joe Pulizzi
There are many inspirational Seth Godin quotes out there but that’s definitely one of our favorite ones: “PR isn’t about changing people’s minds; it’s about giving them something worth their attention.” – Seth Godin
“PR is all about relationships—and strong relationships take time, patience and two-way communication.” – Media Bullseye
“If I was down to my last dollar, I would spend one dollar on PR.” – Bill Gates
“Always act like you have something to lose because you always do.” – Kelli Grant
“The best offense is a good defense.” – Unknown
“PR is extremely important, and being able to use it in the right way means everything. You have to market your success.” – Lee Haney
“There are three things I always come back to as an organization tries to earn awareness and credibility with its stakeholders: authenticity, transparency, and frequency.” – Steve Cody
“Reputation is what other people say about you when you leave the room; character is what you say about yourself when no one else is in the room.” – Joyce Brothers
Reputation is what other people say about you when you leave the room; character is what you say about yourself when no one else is in the room. – Joyce Brothers
“Novelty is necessarily innovation.” – Aaron Endre
“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” – John Quincy Adams
“Actions speak louder than tweets.” – Unknown
People often have an unhindered perspective on what PR should be, and here is what AI & Laura Ries think of the same. “It’s PR that needs to be creative. It’s PR that needs to be new and different. It’s PR that needs to be original. The best way to establish a brand is to create a new category, and creating a new category requires creative thinking of the highest order.”
“Copy, not from your industry, but from others. You have to go where there is no competition.” – Seth Godin
“If a young man tells his date how handsome, smart, and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart, and successful her date is – that’s PR.” – S. H. Simmons
“Be nice, be consistent, be true, talk straight—those are my rules for success.” – Anne M. Mulcahy
“If your communications are born of sincerity instead of spin, if they reflect your company’s values rather than solely selling points—then all sorts of magical things can happen.” – Jeff Jarvis
“I define engagement as moments when our users interact with us in a way that makes them happy and propels them forward toward becoming customers or evangelists for our brand or product.” – Avinash Kaushik
“Inbound marketing and public relations are two sides of the same coin: The goal is seeking out relationships with individuals who have an interest in what you do before they even know they need it yet .” – Jay Baer
“Good PR doesn’t happen by accident. It’s earned through thoughtful planning and consistent execution against an objective .” – Christine Martin
“I strongly believe that effective communications must result in measurable business outcomes or it’s simply not worth doing .” – Jesse Redniss
On the aspect of PR being more effective than a front page ad, the British business magnate and author, Richard Branson quotes, “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
The importance of public relations can be felt in every working field. In this context, Alvin Adams, the retired American professional basketball player quotes, “Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.”
Edward Bernays believes in the mutual understanding of the professional and the profession to foster better terms of performance and success and thus quotes, “The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.”
“The public is the only critic whose opinion is worth anything at all.” – Mark Twain
“The history of PR is… a history of a battle for what is reality and how people will see and understand reality.” – Stuart Ewen
If you don’t believe how powerful PR tactics can be, here is what Abraham Lincoln quotes on the same, “What kills a skunk is the publicity it gives itself.”
“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis
“PR writing is so horribly consistent, or consistently horrible, that agencies even have a template for it.” – Mark Ragan
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet
As Charles Evans Hughes rightly quotes, “Publicity is a great purifier because it sets in action the forces of public opinion, and in this country, public opinion controls the courses of the nation.”
“Skate to where the puck is going to be, not to where it’s been”. – Wayne Gretzky
“PR is a mix of journalism, psychology, and lawyering – it’s an ever-changing and always interesting landscape.” – Ronn Torossian
MyPR.co.za offers free to publish press releases for your news site, blog or offline publication. Use the handy REPUBLISH facility or the Full Text RSS Feeds or just copy and paste.
master jetson
Diary of an Englishman after he moves to South Africa….
**August 1**: Just got transferred with work from London, UK to our new home in Phalaborwa, Limpopo, South Africa. Now this is a town that knows how to live! Beautiful, sunny days and warm, balmy evenings. I watched the sunset from a deckchair by our pool yesterday. It was beautiful. I’ve finally found my new home. I love it here.
**September 1:** Really heating up now. It got to 31 today. No problem though. Living in air-conditioned home, driving air-conditioned car. What a pleasure to see the sun every day like this. I’m turning into a sun-worshipper – no blasted rain like back in London! Had the back yard landscaped with tropical plants today. Lots of palms and rocks. No more mowing lawns for me! Another scorcher today, but I love it here. It’s Paradise !
**October 1:** The temperature hasn’t been below 35 all week. How do people get used to this kind of heat? At least today it’s windy though. Keeps the flies off a bit. Acclimatizing is taking longer than we expected. Fell asleep by the pool yesterday. Got third degree burns over 60% of my body. Missed three days off work. What a dumb thing to do. Got to respect the old sun in a climate like this!
**October 25:** This wind is a bastard. It feels like a giant fucking blow dryer. And it’s hot as hell! The home air conditioner is on the blink and the repair man charged R200 just to drive over and tell me he needs to order parts from @#$# Johannesburg. The wife & the kids are complaining.
**October 30:** The temperature’s up around 40 and the parts still haven’t arrived for the fucking air conditioner. House is an oven so we’ve all been sleeping outside by the pool for 3 nights now. Bleeding R4 million house and we can’t even go inside. Why the hell did I ever come here?
**November 4:** Finally got the fucking air-conditioner fixed. It cost R1,500 and gets the temperature down to around 35 degrees. Stupid repairman. Fucking thief. If one more smart bastard says ‘Hot enough for you today?’ I’m going to fucking throttle him. Fucking heat! By the time I get to work, the car radiator is boiling over, my fucking clothes are soaking fucking wet and I smell like baked cat. Fucking place is the end of the Earth.
**November 9:** Tried to run some errands after work, wore shorts, and sat on the black leather upholstery in my car. I thought my fucking backside was on fire. I lost 2 layers of flesh, all the hair on the backs of my legs and off my fucking behind. Now the car smells like burnt hair, fried bum and baked cat. The Weather report might as well be a fucking recording – hot and sunny. Hot and sunny, Hot and fucking sunny. It’s been too hot to do anything for 2 bleeding months and the weatherman says it might really warm up next week. Fuck!!
**November 15:** Doesn’t it ever rain in this darn place? Water restrictions will be next, so my R5,000 worth of palms might just dry up and blow into the fucking pool. The only things that thrive in this hell-hole are the fucking flies. You don’t dare open your mouth for fear of swallowing half a dozen of the little buzzards!
**November 20:** Welcome to HELL! It got to 45 degrees today. Now the air conditioner is gone in my car. The repair man came to fix it and said, ‘Hot enough for you today?’ I wanted to shove the car up his backside. Anyway, had to spend the R2,500 of the mortgage payment to bail me out of jail for assaulting the stupid fool. Fucking PHALABORWA! What kind of sick, demented idiot would want to live here!
**December 1:** WHAT!!!! The FIRST day of Summer!!!!
You are fucking kidding me, right?
venuslion
Fun South African Fact: South Africa is the Rainbow Nation.