Held under the High Patronage of His Excellency President Félix Antoine Tshisekedi Tshilombo, the “Rumba Route for Peace” Festival (16-18 July) brought together representatives from across the globe to celebrate the power of music to heal, connect, and inspire across borders—an approach deeply echoed in UN Tourism’s advocacy for using culture as a bridge between people and nations. The event was also in full alignment with UN Tourism’s “Agenda for Africa: Tourism for Inclusive Growth”.
Where Rhythm Meets Global Leadership
At the Opening Ceremony, the Festival was inaugurated by President Tshisekedi, following keynote remarks by the Honorable Didier M’Pambia Musanga, Minister of Tourism; the Honorable Yolande Elebe Ma Ndembo, Minister of Culture, Arts, and Heritage; and UN Tourism Secretary-General Zurab Pololikashvili.
With the participation of government leaders, private sector giants like Sony Music Entertainment and Spotify (virtually), and institutions such as the African Regional Intellectual Property Organization (ARIPO), UNESCO, Sound Diplomacy, ConcertsSA, and the University of La Plata in Argentina, panel sessions explored bold ideas and practical solutions.
UN Tourism Secretary-General Zurab Pololikashvili said: “Tourism can be a channel for establishing peace and understanding. In Kinshasa, we showcased the power of music to bring people together, as well as the power of tourism to create opportunities, protect and celebrate unique cultures and embrace positive transformation through innovation.”
His Excellency Félix Antoine Tshisekedi Tshilombo, President of the Democratic Republic of the Congo said: “By uniting the rhythms of the world and the treasures of our territories, this gathering reflects the ambition to build bridges between peoples through art, exchange, and discovery.”
Panels Centre Youth, Innovation and Culture
The four high-level panels delved into music tourism’s power to drive peace, protect artists’ rights, boost economic development, and harness the digital revolution to amplify cultural heritage. From “Transatlantic Rhythms for Peace” to “From Vinyl to Viral,” each session reinforced the critical role of youth, innovation, and fair ecosystems in shaping the future of creative industries.
A standout moment of the Congress was the “Fair Play” Masterclass, led by ARIPO, which underscored the critical importance of copyright and related rights protection. The session empowered 100 artists and creative entrepreneurs with practical tools to build fairer, more sustainable music economies across Africa and beyond.
The Festival also featured performances by artists from across Africa, including Angola, Kenya, South Africa, and Zimbabwe and offered hands-on experiences such as an immersive rumba initiation, inviting participants to connect with heritage through movement, flavor, and sound.
Hon. Didier M’Pambia Musanga, Minister of Tourism, Democratic Republic of the Congo said: ““This festival is a platform for exchange, sharing and discovery that crosses races and generations, embodying the spirit of a modern DRC open to the world.”
Presidential Audience as UN Tourism Supports Education
In Kinshasa, UN Tourism reaffirmed its strong commitment to a creative, youth-led, and sustainable future, notably through the awarding of 100 scholarships in Destination Marketing via its UN Tourism Academy. This initiative reflects a long-term investment in empowering the next generation of African tourism professionals and innovators.
An audience with President Tshisekedi further reflected the high-level national support for leveraging culture and tourism as strategic pillars of development.
Africa Fact: In around 300 BC, the Sudanese invented a writing script that had twenty-three letters of which four were vowels and there was also a word divider. Hundreds of ancient texts have survived that were in this script. Some are on display in the British Museum.
SprkR
A lady was picking through the frozen turkeys at Pick \’n Pay, but couldn\’t find one big enough for Christmas dinner.
She asked a packer, \”Do these turkeys get any bigger?\”
He replied, \”No madam, they\’re dead.\”
Hog Butcher
Diary of an Englishman after he moves to South Africa….
**August 1**: Just got transferred with work from London, UK to our new home in Phalaborwa, Limpopo, South Africa. Now this is a town that knows how to live! Beautiful, sunny days and warm, balmy evenings. I watched the sunset from a deckchair by our pool yesterday. It was beautiful. I’ve finally found my new home. I love it here.
**September 1:** Really heating up now. It got to 31 today. No problem though. Living in air-conditioned home, driving air-conditioned car. What a pleasure to see the sun every day like this. I’m turning into a sun-worshipper – no blasted rain like back in London! Had the back yard landscaped with tropical plants today. Lots of palms and rocks. No more mowing lawns for me! Another scorcher today, but I love it here. It’s Paradise !
**October 1:** The temperature hasn’t been below 35 all week. How do people get used to this kind of heat? At least today it’s windy though. Keeps the flies off a bit. Acclimatizing is taking longer than we expected. Fell asleep by the pool yesterday. Got third degree burns over 60% of my body. Missed three days off work. What a dumb thing to do. Got to respect the old sun in a climate like this!
**October 25:** This wind is a bastard. It feels like a giant fucking blow dryer. And it’s hot as hell! The home air conditioner is on the blink and the repair man charged R200 just to drive over and tell me he needs to order parts from @#$# Johannesburg. The wife & the kids are complaining.
**October 30:** The temperature’s up around 40 and the parts still haven’t arrived for the fucking air conditioner. House is an oven so we’ve all been sleeping outside by the pool for 3 nights now. Bleeding R4 million house and we can’t even go inside. Why the hell did I ever come here?
**November 4:** Finally got the fucking air-conditioner fixed. It cost R1,500 and gets the temperature down to around 35 degrees. Stupid repairman. Fucking thief. If one more smart bastard says ‘Hot enough for you today?’ I’m going to fucking throttle him. Fucking heat! By the time I get to work, the car radiator is boiling over, my fucking clothes are soaking fucking wet and I smell like baked cat. Fucking place is the end of the Earth.
**November 9:** Tried to run some errands after work, wore shorts, and sat on the black leather upholstery in my car. I thought my fucking backside was on fire. I lost 2 layers of flesh, all the hair on the backs of my legs and off my fucking behind. Now the car smells like burnt hair, fried bum and baked cat. The Weather report might as well be a fucking recording – hot and sunny. Hot and sunny, Hot and fucking sunny. It’s been too hot to do anything for 2 bleeding months and the weatherman says it might really warm up next week. Fuck!!
**November 15:** Doesn’t it ever rain in this darn place? Water restrictions will be next, so my R5,000 worth of palms might just dry up and blow into the fucking pool. The only things that thrive in this hell-hole are the fucking flies. You don’t dare open your mouth for fear of swallowing half a dozen of the little buzzards!
**November 20:** Welcome to HELL! It got to 45 degrees today. Now the air conditioner is gone in my car. The repair man came to fix it and said, ‘Hot enough for you today?’ I wanted to shove the car up his backside. Anyway, had to spend the R2,500 of the mortgage payment to bail me out of jail for assaulting the stupid fool. Fucking PHALABORWA! What kind of sick, demented idiot would want to live here!
**December 1:** WHAT!!!! The FIRST day of Summer!!!!
You are fucking kidding me, right?