
South Africa’s shift from a “take, make and dispose” economy to a circular future depends on stronger partnerships, reliable research and shared responsibility. This was the message from Dr Ravi Nadar, Sustainability Manager at MetPac-SA, at the DFFE Circular Economy Summit 2026, held at the University of Limpopo from 14-16 October 2026. The theme of the summit was: “Empowering tomorrow’s leaders: Advancing the circular economy through entrepreneurship, innovation, research and collaboration.”
Presenting on “South Africa’s EPR Landscape: Achievements, Challenges and Research Opportunities”, Dr Nadar highlighted progress made under Extended Producer Responsibility (EPR) and the barriers still limiting collection and recycling.
“Packaging protects products, extends shelf life and gets goods safely to consumers. Its value should not end when the contents have been used. EPR extends producers’ responsibility beyond the point of sale, helping to fund and coordinate post-consumer collection and recovery,” Dr Nadar presented.
According to BMI research, South Africa’s packaging market reached approximately 3.5 million tonnes, valued at R91 billion, in 2024. Continuing to extract, use and discard materials places growing pressure on natural resources and limited landfill space. However, a circular economy offers an alternative by designing out waste, keeping materials in use through reuse and recycling and recognising discarded packaging as a resource. It also creates opportunities for innovation, enterprise development and jobs.
Since South Africa’s regulated EPR framework was introduced in 2021, achievements have included increased producer participation, dedicated investment, recycling infrastructure and waste-picker support. However, challenges remain, including the participation of some packaging producers who have yet to join PROs and contribute to EPR levies (commonly referred to as “free riders”), fragmented collection systems, infrastructure gaps and inconsistencies in reporting.
“Compliance is the starting point. We now need measurable improvements in how materials are collected, recovered and returned to productive use. This requires collaboration among producers, government, municipalities, recyclers, waste pickers and researchers,” Dr Nadar urged.
Research priorities for the Producer Responsibility Organisation for metal packaging in South Africa include evaluating EPR effectiveness, improving material traceability, assessing waste-picker inclusion and identifying viable recycling technologies. Stronger markets for recycled materials are also essential to sustain demand and investment.
MetPac-SA’s engagement extended beyond the presentation. Kwandiwe Mayekiso managed the organisation’s exhibition stand, introducing University of Limpopo students to metal packaging circularity and the value of used packaging. Students were also encouraged to separate metal packaging for recycling, share their knowledge with households and communities, and develop innovative waste management ideas.
“Research must guide practical decisions that conserve resources, support livelihoods and turn waste into economic value. By helping young people recognise the value in used packaging, we can encourage responsible recycling habits and inspire solutions for a circular future,” Dr Nadar concluded.
CLICK HERE to submit your press release to MyPR.co.za.
Author: Keaoleboha Sefako from Aim Marketing & Communications Consultant on behalf of Metpac-SA.
Track Your Press Release HERE:
Check Online Visibility
Verify where this release is currently indexed:
Reach Creatives Ltd: Reach Creatives Ltd is a PR company founded in 2008. The team specializes in Public Relations and is in
Nairobi City, Kenya.

Mirage
Myth: PR success is based totally on chance. Fact: While there’s an element of unpredictability to PR, success is really based on strategy. Another common take on PR is that not much planning goes into it – that PR pros just push press releases or spray their message indiscriminately to the media, hoping for an easy hit. This couldn’t be further from the truth. PR is all about timing and strategy. Most successful PR professionals are news junkies, which is helpful because a huge and essential par of the job is staying up-to-date on current events, trends, and breaking news. If anything relevant to your client is going on in the media, you need to act quickly and approach clients with a plan of action for leveraging the opportunity before someone else beats you to the punch. While it may look like certain articles or announcements get published just because the topic is inherently interesting, PR teams work hard on behalf of their clients to cultivate relationships with reporters and prove that certain stories are relevant and worth printing.
Toxic-Oxide
First Press Release: The first press release was published in October 1906 by Ivy Lee on behalf of the Pennsylvania Railroad. After a tragic accident, Lee issued a statement to reporters rather than concealing the facts, and the first press release was born! The release secured praise for the railroad’s honesty and was even reprinted in the New York Times. (Source: Meltwater)
Fire Bite
Some 33% of PR professionals use social media tools daily and 17% use them weekly. About 43% of brands and nonprofits are more likely to use social media tools daily, compared to 24% of agencies.