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Nando’s Stare Down or Sosatie?

Nando’s brings a fresh dose of humour and deliciousness to screens across South Africa with its latest television ad, showcasing the country’s unique ability to embrace life’s challenges with a smile. Known for its cheeky advertising and mouth-watering flame-grilled PERi-PERi chicken, Nando’s continues to capture the essence of South African culture with its new campaign. …

Proudly South African Teams up With FNB, Orapeleng Modutle, Jessica Jane Molebatsi, Mzukisi Mbane, and Ole Ledimo to Search for Local Fashion Supporters

Proudly South African is back on the fashion scene with the relaunch of the Local Fashion Police, a consumer-powered campaign…

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  1. Myth: It’s all about being social. Fact: There’s A LOT more to it1 To an outsider, the ‘relationship-building’ that’s always referenced as the key to PR can be envisioned as a typical movie montage of professional life: fancy client dinners and drinks, followed by golfing or boating. While good social skills and the ability to cultivate and maintain clients’ and journalists’ trust do remain at the forefront of PR, many people don’t understand the work – from coordination and written communication to research and measurement – required to establish and maintain productive relationships. Clients won’t put their trust in you just because they like you – you need credibility and concrete results to back you up.

  2. Myth: It’s all about being social. Fact: There’s A LOT more to it1 To an outsider, the ‘relationship-building’ that’s always referenced as the key to PR can be envisioned as a typical movie montage of professional life: fancy client dinners and drinks, followed by golfing or boating. While good social skills and the ability to cultivate and maintain clients’ and journalists’ trust do remain at the forefront of PR, many people don’t understand the work – from coordination and written communication to research and measurement – required to establish and maintain productive relationships. Clients won’t put their trust in you just because they like you – you need credibility and concrete results to back you up.

  3. Some are born great, some achieve greatness, and some have greatness thrust upon them. – William Shakespeare