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New Burger

McDonald’s South Africa is expanding its chicken offering with the nationwide launch of the McCrispy, a new crispy chicken burger that aims to elevate the brand’s presence in the competitive chicken market.

Made with 100% South African-raised chicken breast, the McCrispy features a seasoned, crispy fillet served on a soft potato bun with shredded lettuce and a creamy lemon and pepper sauce. The burger is positioned as a premium menu item and is now available at McDonald’s locations across the country.

Daniel Padiachy, Chief Marketing Officer at McDonald’s South Africa, said the McCrispy is a response to growing demand for bold, flavourful chicken options.

“We know our customers love our chicken range, and we’re excited to offer a new crispy chicken burger that delivers on both taste and texture,” he said. “The McCrispy is everything South Africans expect from McDonald’s – craveable, satisfying, and full of flavour.”

The launch forms part of McDonald’s broader strategy to strengthen its foothold in the chicken category, aligning with the brand’s 30-year milestone in South Africa. McDonalds says the McCrispy reinforces its continued investment in menu innovation and customer preferences.

The official launch event, held in Johannesburg, featured appearances by local celebrities, influencers, and media personalities. Attendees were offered an exclusive look at the preparation process and sampled the burger fresh from the kitchen.

Whether dining in-restaurant, at the Drive-Thru, mobile order pay or on-the-go, the McCrispy is now available at McDonald’s South Africa locations nationwide.

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  1. Domestic inflation: The highest inflation rate ever recorded in South Africa was in January 1986, at 20.7%. Some of you may remember those bad days where each wag of P.W. Botha’s finger put an extra percentile to the inflation rate. That year the average inflation rate was 18.7%. During the 2008 financial crisis, South Africa’s inflation rate was 11.5%. In July 2018, the latest official monthly inflation rate was 5.1%. With inflation, this low, production cost increases can be expected to remain low, despite the large hikes in the petrol price. This reduces the perceived risk of starting a business in South Africa. Compared to Venezuela (200 000% inflation rate) we are not doing too badly!