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One top car brand has a serious perception problem in South Africa | SA News

Staff Writer
 ·9 Dec 2025

Ford, one of the most popular car brands in South Africa, has a much worse media sentiment rating than its main competitors, Toyota, Volkswagen, and Suzuki.

This was revealed in Press Pulse’s latest report, which tracked media sentiment across South Africa’s top business and motoring publications.

Ford’s poor media sentiment is not unexpected. Recent developments have raised concerns from owners about safety.

In July 2025, Ford Motor Company of Southern Africa announced a recall campaign that affected more than 5,700 vehicles…

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