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South Africa`s Billboard Industry Just Launched Its Own Influencer | SA News

It began as a bold idea from DOOH.co.za — South Africa’s leading Out-of-Home (OOH) news and industry platform — to remind the world that before hashtags, filters and sponsored content, there was OOH: the original influencer.

Months later, the OG Influencer has done precisely that — sparked conversation, turned heads, and reignited pride in the billboard’s power.

Driven by DOOH.co.za, co-managed and edited by Kirsty Carlson of Synapse Media and Livia Brown of what3things, The OG Influencer set out to give billboards a voice – one that could speak for an entire industry. What started as a campaign quickly became a movement, with the industry, media, and the public re-engaging with the…

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