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Southern Oil pioneers waste reduction through repurposing canola seed byproduct into nutrient-rich animal feed.

Southern Oil (SOILL), Africa’s largest producer of canola oil, has taken an innovative approach to waste reduction by utilising the byproduct from canola oil production to create a nutrient-rich animal feed. “The efficiency of our operations ensures that all of the canola seed is utilised – primarily for the canola oil used in our B-well …

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  1. Reforming the Rockefellers: Speaking of Ivy Lee, in 1914 he achieved another PR milestone when the wealthy Rockefeller family hired him to reform their image. A deadly coal strike had put the family under intense public scrutiny, and Lee organized an in-depth campaign to secure positive goodwill. His tactics include government relations, media relations and even public appearances that sent John D. Rockefeller to meet with the miners personally. The campaign pushed PR onto a much larger platform than ever before and helped define the industry’s relationship with corporations. (Source: Journal of Public Relations Research)

  2. \”It is generally much more shameful to lose a good reputation than never to have acquired it.” – Pliny the Elder

  3. The formulation of a Public Relations strategy properly begins with listening, not talking. – Leonard Saffir