Cost-Of-Living Squeeze Deepens as SA Consumers Shift into Survival Mode
South African households are entering a more constrained financial period, as the modest momentum seen at the end of 2025 comes under pressure from rising living costs.
According to TransUnion’s latest insights, increases in fuel prices, renewed food inflation, and persistently higher borrowing costs are reshaping consumer sentiment, shifting from early signs of recovery in 2026, to a more defensive posture.
This comes as the South African Reserve Bank’s Monetary Policy Committee (MPC) delivers its latest interest rate decision of a 25-basis points increase, against a backdrop of rising inflation, which increased to 4.0% in April from 3.1% in March, reflecting persistent price pressures across essential categories.
Incremental Increase Adds to Mounting Financial Pressure
Following the MPC’s decision to increase interest rates by 25 basis points, TransUnion notes that the move reinforces a financial environment where household momentum is already being challenged, and cost pressures are compounding.
“A 0.25% increase lands on households that are already under strain,” says Lee Naik, chief executive officer, TransUnion Africa. “This is not a new shock; it is an amplification of pressures that consumers are already managing. The combination of higher instalments and rising living costs accelerates the shift from cautious optimism to caution.”
Data from TransUnion’s Q4 2025 Industry Insights Report shows elevated delinquency across several credit products, while TransUnion’s Q1 2026 Consumer Pulse Study highlights increased reliance on credit and sustained reductions in spending.
“When fuel, food and borrowing costs rise together, the impact is not incremental; it is compounding. That is where we see the real pressure emerge, and where financial behaviour shifts decisively,” Naik adds.
Multiple Cost Pressures Converge
“The risk is not just higher rates; it is the combination of cost pressures hitting at once. The affordability challenge becomes immediate and more difficult to manage,” Naik adds.
TransUnion notes that the key issue is no longer the rate decision in isolation, reflecting the cumulative strain of overlapping cost pressures on household affordability.
“At the start of 2026, there was a sense that consumers were beginning to stabilise, with some early signs of recovery in repayment behaviour and financial resilience. That momentum is now being challenged,” says Naik.
“We are seeing a clear shift toward greater caution, as rising fuel and food costs begin to outweigh any incremental relief. The financial pressure facing households is no longer emerging, it is entrenched.”
Even ahead of the MPC outcome, the financial environment facing consumers has materially tightened. TransUnion’s Q1 2026 Consumer Pulse Study showed widespread behavioural adjustment, with households cutting discretionary spending, increasing reliance on credit, and drawing down savings buffers to manage rising living costs.
At the same time, household affordability is being eroded by cost escalation across essential categories. Household food basket data (PMBEJD April 2026) shows the average basket rising to R5,452.09, marking a clear re-acceleration in food inflation driven by fuel and logistics costs.
Credit performance data from TransUnion’s Q4 2025 Industry Insights Report further reflects growing strain, particularly in non-bank lending segments where delinquency remains elevated, signalling deep financial vulnerability among consumers.
“Consumers are not reacting to a single shock. They are responding to a sustained financial pressure building over time,” adds Naik. “What we are seeing now is a structural shift in behaviour, where households are increasingly prioritising essentials, protecting debt commitments and managing risk more cautiously.”
Looking Ahead: A Structurally More Cautious Consumer Cycle
TransUnion’s outlook remains clear: South African consumers are entering a more cautious financial cycle, as the momentum of 2025 is increasingly challenged by sustained and broad-based cost pressures.
“The environment has shifted from short-term stress to structural pressure,” concludes Naik. “Consumers are no longer adjusting temporarily, they are recalibrating how they manage money, prioritise spending and engage with credit in a more constrained and uncertain environment.”