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You are here: Home / Archives for marketing

marketing

13 February 2024

KFC Mini Cricket Continues To Level The Playing Field With Over 800 Kids In Kwa-Zulu Natal

Location: Sport

PIETERMARITZBURG: The Cricket South Africa (CSA) KFC Mini-Cricket programme resumed this past weekend with over 800 KFC Mini-Cricket kids in action. The...

Read moreKFC Mini Cricket Continues To Level The Playing Field With Over 800 Kids In Kwa-Zulu Natal
12 February 2024

Headline sponsors contribute to Simola Hillclimb success

Location: Sport

  Castrol celebrates fifth year as official lubricants partner of Simola Hillclimb Suzuki Auto South Africa enters fourth year in 2024, continues as Tier 1 sponsor Volkswagen’s second year as Tier 2 sponsor, will feature ex-WRX Polo again Other key sponsors include Hyundai, XPEL and PG Glass 14th edition of the Simola Hillclimb takes place […]

Read moreHeadline sponsors contribute to Simola Hillclimb success
12 February 2024

Fanta® Unveils Apple Pie as the Mystery Flavour in South Africa’s #WhatTheFanta Campaign

Location: Business
Coca-Cola

The wait is over! Fanta in South Africa reveals Apple Pie as the much-anticipated mystery flavour of the #WhatTheFanta campaign 2023, leaving everyone surprised and excited.

After months of exhilarating guesswork, adventurous sip-testing, and endless fun, we finally unveil the mysterious limited-edition flavour - an unanticipated yet delightful Apple Pie. This distinctive flavour combines scrumptious dessert-inspired notes with an enticing purple hue.

"We have been thrilled by the response to our #WhatTheFanta campaign in South Africa. We know everyone loves a mystery flavour challenge and our mission is to inject playfulness into the grey of the everyday. This fun flavour mystery got Fanta enthusiasts across South Africa involved, guessing, and discussing what the mystery flavour could be," said Ramokone Ledwaba, Senior Marketing Director at Coca-Cola Africa.

Our thrilling #WhatTheFanta campaign offered more than just website clues. Consumers enjoyed a thrilling treasure hunt through the streets of Mzansi, finding novel Fanta clues at participating retailers. This campaign reached new heights with influencer collaborations, digital promotions, TV commercials, and enticing instant wins. Prizes included vibrant purple Crocs, the latest iPhone 15, unique Airbnb experiences, vouchers, and more!

The Apple Pie flavour perfectly embodies Fanta's vibrant spirit, creating a wave of excitement through its dessert-themed flavour containing no added sugar. True to Fanta's legacy, it continues to encourage its fans to embrace a playful and adventurous outlook on life.

We express our gratitude for the participation from our Fanta lovers! Head out, grab a bottle of the limited edition deliciously mysterious Apple Pie – while stocks last – and keep the Fanta flavour festivities going! Join the fun on social media platforms using the hashtag #WhatTheFanta.

Distributed by APO Group on behalf of Coca-Cola.

Media Enquiries:
Lindiwe Zikalala
lzikalala@coca-cola.com

For more information:

  • Facebook: https://apo-opa.co/499Cmsp
  • Instagram: https://apo-opa.co/3wdXuyY
  • X: https://apo-opa.co/3UD1B1U
  • YouTube: https://apo-opa.co/3UCzQq1

About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.Coca-ColaCompany.com  and follow us on Instagram (https://apo-opa.co/42DbAWX), Facebook (https://apo-opa.co/4bKvZ0m) and LinkedIn (https://apo-opa.co/3UC5vYv).

Media files
Coca-Cola
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Read moreFanta® Unveils Apple Pie as the Mystery Flavour in South Africa’s #WhatTheFanta Campaign
12 February 2024

Canon Student Development Programme 2024 to open for entries this month

Location: News
Canon Central and North Africa (CCNA)

Up to 100 students to receive mentorship from industry experts representing established news agencies and news publications, as well as Canon Ambassadors (www.Canon-CNA.com); A shortlist of 25 students will be invited to take part in a four-day workshop in Girona, including a visit to Visa pour l'Image, where they can form new connections with professionals and peers; Applications are being accepted between 12th February and 7th March to students across Europe, Middle East and Africai.

Canon Europe announces the call for entries for the eighth edition of the Canon Student Development Programme (CSDP), a prestigious annual programme designed to help aspiring photojournalists advance their careers. The industry-leading initiative offers access and exposure to experienced professionals from the photographic community and the opportunity to attend key industry events.

CSDP has established itself as an invaluable springboard to the next generation of photojournalists. Former alumni have gone on to work for reputable news agencies and internationally renowned publications and continued to build successful careers. 2022 alumni Mohamed Mahdy (b. 1996), whose work focusses on the hidden and often unseen communities in Egypt, has won a main prize at the 2023 World Press Photo awards in the Open Format category. Fellow alumni Alexandra Corcode (b. 2000) has been selected for the 2023 Tom Stoddard Award for Excellence with her intimate portrayal of loneliness and abandonment amongst the elderly generation in her home country of Romania. Finalists of the 2023 programme, Ebrahim Alipoor and Fatma Fahmy, have both been selected for the 2024 VII Mentor program, run by VII Academy.

The 2024 edition is open to students and internsi residing and studying in Europe, the Middle East and Africa, with applications running from February 12th until March 7th. A limited number of spaces will also be available to talent endorsed by industry professionals. Submissions will be judged by a panel of editors from Getty Images, Reuters Pictures, AFP and EPA who will decide on the initial cohort of the region's most promising young storytellers.

One-to-one mentorships

The selected students will be partnered up with one of the programme's expert mentors, with the aim to discuss their current work and longer-term career aspirations in dedicated one-to-one sessions. Virtual reviews throughout summer will help refine their new project proposal and current portfolio – with a particular focus on exploring different editing options and ways to further strengthen narrative skills and develop authorial signatures.

Canon Ambassador and photojournalist, Brent Stirton said, “This is a unique programme to meet and spend time with curators, editors and photographers – a real investment into the future of photography. Stats show that only a fraction of those who study photography survive in the profession long term, and I know that it will make a profound difference for those selected. Growing up in South Africa, there was no way that I could've accessed some of the best editors and photographers in the world when I was starting out, much less borrowing some of the best gear out there.”

Girona workshop and Visa pour l'Image in Perpignan, France

In September, up to 25 students will be invited to a four-day Canon workshop in a grand Catalan farmhouse in Girona, Spain, concluding with a final night's stay at the Visa pour l'Image international photojournalism festival in Perpignan, France.

The workshop will offer an intimate forum to exchange ideas and build relationships with renowned professionals from the world of photography. Group portfolio reviews offer a rich learning opportunity for students and a chance to both critique the work of their fellow peers, as well as receive professional feedback on their own.

Aside from taking in the key exhibitions and evening screenings during Visa pour l'Image, students will also have the opportunity to participate in additional portfolio reviews and further expand their network.

To apply to be a part of the 2024 Canon Student Development Programme or view the entry criteria, please visit: https://apo-opa.co/3UFOaxZ


Footnotes:
[i] For full terms and conditions, please go to this page: https://apo-opa.co/3SxqRUx

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media enquiries, please contact:
Canon Central and North Africa
Mai Youssef
e. Mai.youssef@canon-me.com

APO Group - PR Agency
Rania ElRafie
e. Rania.ElRafie@apo-opa.com

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon's business within the Africa region - by strengthening Canon's in-country presence and focus. CCNA also demonstrates Canon's commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.

Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa's rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.

Canon's corporate philosophy is Kyosei (https://apo-opa.co/3SvVhrS) – ‘living and working together for the common good'. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon's products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible – helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.

For more information: www.Canon-CNA.com

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Canon Central and North Africa (CCNA)
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Read moreCanon Student Development Programme 2024 to open for entries this month
9 February 2024

Back to School Magic: Perkal Promos Guide to Selecting the Best Branded Kids Gifts

Location: MyPR

As the academic calendar in South Africa gears up for the new school year, it’s an opportune moment for businesses and organisations to contemplate the impact of promotional gifts for children. Perkal Promo, a front-runner in the promotional gift arena, comprehensively understands the significance of handpicking that ideal gift which adds an extra sprinkle of enchantment …

Read moreBack to School Magic: Perkal Promos Guide to Selecting the Best Branded Kids Gifts
9 February 2024

Understanding the Inner Workings of Search Engines: A Must-Know for Every Business Owner

Location: MyPR

Pretoria, South Africa – In a digital age where online presence is paramount, understanding the intricate mechanisms of search engines has become more crucial than ever for business owners. Click Results, a leading digital marketing firm based in Pretoria, South Africa, unveils valuable insights into the functionality of search engines and the importance of Search …

Read moreUnderstanding the Inner Workings of Search Engines: A Must-Know for Every Business Owner
9 February 2024

A Comprehensive Guide to Digital Marketing in the Modern Era

Location: MyPR

In the dynamic world of digital marketing, staying ahead of the curve is crucial for businesses looking to succeed. From SEO audits to TikTok advertising, the landscape is constantly evolving. This comprehensive guide delves into the key aspects of digital marketing, offering insights and strategies for each. SEO Audits: The Foundation of Your Online Presence SEO …

Read moreA Comprehensive Guide to Digital Marketing in the Modern Era
9 February 2024

Afroteq Advisory Appoints Seipati Leboko As Business Unit Head Of Occupational Health, Safety And Environment

Location: MyPR

Afroteq Advisory, a division of the AFMS Group, is an integrated multidisciplinary consulting firm offering project management, advisory and training services to the built environment sector. We are proud to announce the appointment of Seipati Leboko as the Business Unit Head of Occupational Health, Safety and Environment in Gauteng. Seipati is a seasoned SHEQ Manager …

Read moreAfroteq Advisory Appoints Seipati Leboko As Business Unit Head Of Occupational Health, Safety And Environment
8 February 2024

Biggi and Ster-Kinekor are bringing popping moments to South African homes

Location: Entertainment, MyPR

Watching a movie on the big screen is not the full experience if you aren’t munching on a bag of freshly popped popcorn. Taking this a step outside the cinema, leading cinema exhibitor Ster-Kinekor has partnered with Biggi Brands to announce a popping new collaboration. Biggi, who has been supplying all Ster-Kinekor’s cinemas with top-quality …

Read moreBiggi and Ster-Kinekor are bringing popping moments to South African homes
7 February 2024

Kick off the weekend in style with Boschendal’s novel Friday night offerings

Location: Entertainment, MyPR

Boschendal is evolving Friday night plans with the introduction of a range of new laid-back experiences designed for the perfect start to the weekend. From farm-fresh sharing snack boxes to enjoy on the lawn to jumping castles for the kids, bars and extended Farm Shop and restaurant hours, there is something for everyone to enjoy. …

Read moreKick off the weekend in style with Boschendal’s novel Friday night offerings
7 February 2024

Basketball Africa League, FIBA Africa and Hennessy to Host “BAL IN” Experience Event ahead of 2024 Season Tipping off March 9

Location: News

National Basketball Association (NBA)
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The Basketball Africa League (BAL), FIBA Africa and Hennessy, the world-renowned cognac brand and the Official Spirit of the BAL, will host a networking event, “BAL IN” on Feb. 9 at the FIBA Regional Office in Abidjan, Cote d'Ivoire. 

The “BAL IN” experience will be an opportunity for sports lovers, basketball fans and cognac enthusiasts to live an exciting experience from the two iconic brands. BAL and Hennessy share common values of bringing people together, creating unforgettable experiences and celebrating the creativity and culture on the continent.  As part of the event, BAL, FIBA Africa and Hennessy will celebrate Africa's cultural resonance across basketball, fashion, music, art, and design through tasting, mixology and cultural experiences.

The “BAL IN” experience is part of the league's long-term strategy to connect and engage with fans across the continent and beyond including the African Diaspora.  Previous networking events have been held in Accra, Ghana; Berlin, Germany; Lagos, Nigeria; Paris, France and Salt Lake City, U.S.

“We are super excited to see the momentum building across Africa and around the world, especially among the African Diaspora,” said BAL President Amadou Gallo Fall. “This “BAL IN” event in Abidjan celebrates African sports industry excellence, provides networking opportunities for industry stakeholders, in line with the BAL's commitment to being a catalyst for the growth of a robust African sports, entertainment and lifestyle ecosystem.”

“As the Official Spirit of the NBA and the BAL, Hennessy is looking forward to another exciting season, especially with the addition of South Africa to the host markets this year. We invite fans to enjoy both the games hosted across the continent and the cultural playground that's celebrated beyond the court,” said General Manager Southern Africa and Marketing Director Africa Middle East at Moët Hennessy David White.

The expanded fourth season of the BAL will tip off on Saturday, March 9, 2024, at the SunBet Arena in Pretoria, South Africa.  The 2024 BAL season will feature the top 12 club teams from 12 African countries playing a record 48 games in Pretoria; Cairo, Egypt; Dakar, Senegal; and Kigali, Rwanda over four months, marking the first BAL games in South Africa and the first time the league will play games in four different countries.  Fans can register their interest in tickets to games in all four markets at BAL.NBA.com.

During the 2024 BAL season, the 12 teams will be divided into three conferences of four teams each.  Each conference will play a 12-game group phase during which each team will face the other three teams in its conference twice.  The inaugural Kalahari Conference group phase will take place from Saturday, March 9 – Sunday, March 17 at the SunBet Arena in Pretoria.  The Nile Conference group phase will take place from Friday, April 19 – Saturday, April 27 at Hassan Mostafa Indoor Sports Complex in Cairo.  The Sahara Conference group phase will take place from Saturday, May 4 – Sunday, May 12 at the Dakar Arena in Dakar.  The top two teams from each conference and the top two third-place teams from across the three conferences will travel to Kigali for four seeding games followed by an eight-game, single-elimination Playoffs and Finals from Friday, May 24 – Saturday, June 1 at BK Arena.  

The 12 BAL teams, conferences, game schedule and additional information about the 2024 BAL season will be announced in the coming weeks.

BAL Season 4 announcement video (Credit: Basketball Africa League) (https://apo-opa.co/3SrLphb)

Distributed by APO Group on behalf of National Basketball Association (NBA).

Read moreBasketball Africa League, FIBA Africa and Hennessy to Host “BAL IN” Experience Event ahead of 2024 Season Tipping off March 9
6 February 2024

Absa Raises R1.5 million for sustainable food gardens, bringing green initiatives to schools across five provinces through the Absa SPRINT YOUR CITY Series

Location: MyPR

6 February 2024: Absa has reaffirmed its commitment to making a meaningful impact in the communities it serves, by launching sustainable food gardens in schools across five provinces. As the proud title sponsor of the Absa RUN YOUR CITY 10K Series since 2021, the bank unveiled its 2023 campaign, aptly named “Together we can do …

Read moreAbsa Raises R1.5 million for sustainable food gardens, bringing green initiatives to schools across five provinces through the Absa SPRINT YOUR CITY Series
6 February 2024

“Outgrow the System” set to spark sustainability debate.

Location: MyPR

At a time when urgent action is needed on issues like climate change, resource depletion and social upliftment, the insightful Swedish documentary “Outgrow the System” gives voice to innovative ideas and on-the-ground experiments that question the economic status quo. The thought-provoking film explores new perspectives with the potential to positively transform our society and relationship …

Read more“Outgrow the System” set to spark sustainability debate.
6 February 2024

Betway SA20 and Bluewater partner to steer sustainability

Location: Sport

League takes first step towards becoming eco-friendly event   Monday, 5 February 2024:The Betway SA20 Playoffs and Final are staking a...

Read moreBetway SA20 and Bluewater partner to steer sustainability
5 February 2024

Heart FM welcomed as Radio and Media Partner of the Absa RUSH YOUR CITY CAPE TOWN 10K

Location: MyPR

Stillwater Sports, one of South Africa’s leading events marketing agencies, is excited to announce the partnership with Heart FM, Cape Town’s best loved commercial radio station, as the official Radio and Media Partner for one of the Mother City’s most iconic events, the Absa RUN YOUR CITY CAPE TOWN 10K. “We are delighted to welcome …

Read moreHeart FM welcomed as Radio and Media Partner of the Absa RUSH YOUR CITY CAPE TOWN 10K
4 February 2024

Calling Potential Cannes Young Lions For 2024… Join A Free Masterclass For The Lowdown

Location: Entertainment, MyPR

The hunt is on to track down the country’s leading young creative talent for an opportunity to showcase local excellence on the global stage. As the official South African representative for the Cannes Lions International Festival of Creativity, Ster-Kinekor is once again sponsoring the Film category of the Young Lions 2024 competition. To kickstart the …

Read moreCalling Potential Cannes Young Lions For 2024… Join A Free Masterclass For The Lowdown
2 February 2024

Collaborative Creativity: The Soulful Designs of Warten Weg

Location: MyPR

Lindani L Thango, known professionally as Warten Weg, is a South African graphic designer driven by a passion for crafting impactful visuals. Hailing from the vibrant heart of South Africa, his work reflects the nation’s multifaceted energy and his own deep connection to his heritage. Warten Weg navigates the creative landscape with a fluidity honed …

Read moreCollaborative Creativity: The Soulful Designs of Warten Weg
31 January 2024

South Africa Tourism’s rising momentum continues

Location: News

Department of Tourism, Republic of South Africa
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The recent official release of international arrival figures by Statistics South Africa for January to December 2023 underscores the rising momentum of South Africa's tourism sector.

International tourist arrivals from January to December 2023 totalled 8.5 million, representing a remarkable 48.9% increase when compared with same period in 2022.

Africa continues to lead the Way

  • South Africa welcomed 6.4 million visitors from the rest of the African continent between January and December 2023, marking a significant 75.6% of all arrivals.
  • Zimbabwe and Kenya stood out for their remarkable growth, with Zimbabwe experiencing a 70.8% increase in tourist arrivals to South Africa when compared to 2022, totalling 2.1 million arrivals, while Kenya recorded a 99% surge when compared to 2022, reaching 42,403 arrivals for January to December 2023.

Strong Momentum from the Americas

  • Tourist arrivals from the Americas registered at 455,901 reflecting a 39.8% growth compared to the same period in 2022.
  • The United States of America saw 353,975 arrivals to South Africa, marking a 35% increase compared to 2022.

Strength in European Markets

  • From January to December 2023, South Africa saw 1.2 million tourist arrivals from Europe, a 38.2% increase compared to the same period in 2022.
  • The United Kingdom remains the top European source market with 356,160 tourists choosing South Africa, marking a 25.8% growth compared to 2022
  • Germany experienced a 41.6% increase in arrivals compared to 2022, amounting to 245,259 tourists
  • This was followed by the Netherlands which saw an increase of 45.5% when compared to 2022, amounting to 131,371 tourist arrivals between January and December 2023
  • Russia exhibited a dramatic growth of 74.7% when compared to 2022, contributing 28,357 arrivals in 2023

Noteworthy growth from the Asia markets

  • Asian markets also showed significant growth with a total 199,308 arrivals from the region, representing an astounding 69.1% when compared to the same period in 2022.
  • We welcomed 79,774 tourists from India, a 43.7% growth compared to 2022
  • Notably, we saw 37,164 arrivals from China, a massive 204.9% surge in 2023 when compared to 2022

Robust Gains in the Middle East

  • The Middle East saw a robust increase with 54,339 arrivals in the January to December 2023 period — a 33.7% growth when compared to the same period in 2022. South Africa received 16,351 arrivals from Saudi Arabia in 2023, marking an increase of 42.6% when compared to 2022
  • The United Arab Emirates saw 6,511 arrivals to South Africa, a remarkable 110% increase when compared to 2022

Minister of Tourism, Patricia de Lille expressed delight at the impressive numbers from the African continent and highlighted the strategic decisions that contributed to the growth in specific markets.

She adds “Kenya's remarkable performance can be attributed to the strategic decision by government to simplify the visa regime in 2023 as well as targeted and effective insights-driven marketing campaigns”.

“This recovery can be attributed to consistent efforts to showcase South Africa as a welcoming, responsible tourism destination, highlighting experiences that align with intrepid, green economy conscious travellers,” the Minister said.

Minister de Lille emphasised the charm and magnetism of South Africa as a tourism destination, with specific mention of the reopening of the Chinese market and the resumption of direct flight routes in 2023.

Looking ahead, Minister de Lille emphasised the need to unlock barriers such as visa regulations and limited air access and airlift for sustained growth.

The Minister expressed commitment to working with partners and government colleagues to facilitate policy and regulation revisions.

In conclusion, minister de Lille thanked all visitors for choosing to visit South African and likewise thanks South Africans for their continuous hospitality and warm welcome to visitors, expressing optimism for sustained charm, attractiveness, and relentless tourism growth.

Distributed by APO Group on behalf of Department of Tourism, Republic of South Africa.

Read moreSouth Africa Tourism’s rising momentum continues
31 January 2024

The Top 3 Budgeting Tips From Experts

Location: MyPR

If you need expert advice on budgeting, then look no further At the start of any entrepreneurial journey, it might feel as if your money is just flowing one way – out of your account. However, as your business grows and income and expenses begin to balance out, it is crucial to start thinking of …

Read moreThe Top 3 Budgeting Tips From Experts
31 January 2024

Kwaito star fails to overturn preservation order on his guesthouse

Location: News

Judge says there are “reasonable grounds” to believe the property Arthur Mafokate bought was from the proceeds of “unlawful activities”

Read moreKwaito star fails to overturn preservation order on his guesthouse
31 January 2024

Increase in international arrivals in 2023

Location: News

Increase in international arrivals in 2023

Tourism Minister Patricia de Lille has expressed delight at the impressive number of travellers coming to South Africa from the African continent and has highlighted the strategic decisions that contributed to the growth in specific markets.

This comes after Statistics South Africa (Stats SA) said from January to December 2023, South Africa recorded an increase in the number of international arrivals which underscored the rising momentum of South Africa's tourism sector.

According to Stats SA, international tourist arrivals from January to December 2023 totalled 8.5 million, representing a remarkable 48.9% increase when compared with the same period in 2022.

South Africa welcomed 6.4 million visitors from the rest of the African continent between January and December 2023, marking a significant 75.6% of all arrivals.

Zimbabwe and Kenya stood out for their remarkable growth, with Zimbabwe experiencing a 70.8% increase in tourist arrivals to South Africa when compared to 2022, totalling 2.1 million arrivals, while Kenya recorded a 99% surge when compared to 2022, reaching 42 403 arrivals for January to December 2023.

“Kenya’s remarkable performance can be attributed to the strategic decision by government to simplify the visa regime in 2023 as well as targeted and effective insights-driven marketing campaigns,” de Lille said.

“This recovery can be attributed to consistent efforts to showcase South Africa as a welcoming, responsible tourism destination, highlighting experiences that align with intrepid, green economy conscious travellers,” the Minister said.

Tourist arrivals from the Americas registered at 455 901 reflecting a 39.8% growth compared to the same period in 2022.

The United States of America saw 353 975 arrivals to South Africa, marking a 35% increase compared to 2022.

Strength in European markets

From January to December 2023, South Africa saw 1.2 million tourist arrivals from Europe, a 38.2% increase compared to the same period in 2022.

The United Kingdom remains the top European source market with 356 160 tourists choosing South Africa, marking a 25.8% growth compared to 2022.

Germany experienced a 41.6% increase in arrivals compared to 2022, amounting to 245 259 tourists.

This was followed by the Netherlands which saw an increase of 45.5% when compared to 2022, amounting to 131 371 tourist arrivals between January and December 2023.

Russia exhibited a dramatic growth of 74.7% when compared to 2022, contributing 28 357 arrivals in 2023

Noteworthy growth from the Asian markets

Asian markets also showed significant growth with a total 199 308 arrivals from the region, representing an astounding 69.1% when compared to the same period in 2022.

South Africa welcomed 79 774 tourists from India, a 43.7% growth compared to 2022

Notably, there were 37 164 arrivals from China, a massive 204.9% surge in 2023 when compared to 2022

Robust gains in the Middle East

The Middle East saw a robust increase with 54 339 arrivals in the January to December 2023 period - a 33.7% growth when compared to the same period in 2022. South Africa received 16 351 arrivals from Saudi Arabia in 2023, marking an increase of 42.6% when compared to 2022. The United Arab Emirates saw 6 511 arrivals to South Africa, a remarkable 110% increase when compared to 2022.

The Minister emphasised the charm and magnetism of South Africa as a tourism destination, with specific mention of the reopening of the Chinese market and the resumption of direct flight routes in 2023.

Looking ahead, de Lille said there was a need to unlock barriers such as visa regulations and limited air access and airlift for sustained growth.

The Minister expressed commitment to working with partners and government colleagues to facilitate policy and regulation revisions.

She thanked all the visitors for choosing to visit South Africa and likewise thanked South Africans for their continuous hospitality and warm welcome shown to visitors. - SAnews.gov.za

Edwin
Wed, 01/31/2024 - 11:22

527 views
Read moreIncrease in international arrivals in 2023
31 January 2024

The Quality Council for Trades and Occupations Dilemma: Are Learnerships at Risk?

Location: MyPR

A Critical Assessment of the QCTO’s readiness to implement Occupational Certificate Programmes With the expiration date of SETA-accredited learnerships looming at the end of June this year, companies are at a critical juncture for their Skills Development. From that point forward, organisations will only be able to register their learners for the QCTO’s occupational certificates. …

Read moreThe Quality Council for Trades and Occupations Dilemma: Are Learnerships at Risk?
31 January 2024

Outdoor living is vivid and easy with Plascon

Location: MyPR

Imparting the joy of sunny South Africa into your outdoor spaces in a long-lasting way means saying farewell to the monotony of white and beige walls, and welcoming the charm and allure of colourful facades that can withstand the elements. ‘But,’ notes the Retail & Digital Marketing Manager at Kansai Plascon, Jeetan Makan, ‘we often …

Read moreOutdoor living is vivid and easy with Plascon
31 January 2024

A Comprehensive Guide to Achieving Your Business Financial Goals

Location: MyPR

What exactly is a financial gap? In a business context, a financial gap refers to the difference between the available financial resources and the funds a business needs to operate or grow. In short – what you have versus what you need. Let’s delve deeper into possible reasons for a gap in your finances, as …

Read moreA Comprehensive Guide to Achieving Your Business Financial Goals
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