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You are here: Home / Archives for marketing

marketing

27 March 2024

Exciting new features announced as the Highland Gathering returns to Amanzimtoti

Location: Entertainment, MyPR

Visitors can look forward to a day of fun and outdoor adventure as the ‘biggest gathering of pipe bands in the Southern Hemisphere’ – the Highland Gathering – returns to Amanzimtoti’s Hutchison Park on Saturday, 27 April. This annual fundraiser hosted by The Lions Club of Amanzimtoti brings highlands fun to sunny KwaZulu-Natal, with new …

Read moreExciting new features announced as the Highland Gathering returns to Amanzimtoti
26 March 2024

Business Fundraising: How to Scale From Local to Global

Location: MyPR

Why fundraise on a global scale  Raising capital for your startup is a critical step in turning your entrepreneurial vision into a tangible, thriving business, especially when you start to think at scale. The right investors can bring so much more than money to the table – they can become solid partners in your business …

Read moreBusiness Fundraising: How to Scale From Local to Global
25 March 2024

Gonzo Instrumental’s SA’NGOMA METAL:An Instrumental Album

Location: Entertainment, MyPR

Gonzo Instrumental released ‘SA’NGOMA METAL:An Instrumental Album’ consisting of 18 tracks on the 21st January 2024. The project is the Continuation of the Lost Tape collection of assembled projects that just never got released. Most of them were created around 2011-2016. Teboho Sekete aka Gonzo Instrumental (producer name) aka Tebu Vision(rap name) was born and …

Read moreGonzo Instrumental’s SA’NGOMA METAL:An Instrumental Album
25 March 2024

Specific Cloud Platforms For Businesses To Use In South Africa

Location: MyPR

SevenC, a leading IT infrastructure and network service provider striving to identify and make available the best possible ICT strategies for its clients’ unique needs, explores the unique offerings of specific cloud platforms and how businesses can choose the right one. “Chances are, if you’ve navigated the web or used an app recently, you’ve interacted …

Read moreSpecific Cloud Platforms For Businesses To Use In South Africa
23 March 2024

Unlocking the Secrets of Successful SEO: Understanding Keyword Difficulty

Location: MyPR

Pretoria, South Africa – In the ever-evolving landscape of online marketing, achieving visibility on search engines remains paramount for businesses aiming to thrive in the digital realm. Click Results, a leading digital marketing firm based in Pretoria, South Africa, unveils the cornerstone of effective SEO strategies: keyword research and understanding keyword difficulty. Keyword research, often …

Read moreUnlocking the Secrets of Successful SEO: Understanding Keyword Difficulty
19 March 2024

Unmask the excitement and become a superstar at Maponya Mall from 21 – 24 March 2024!

Location: Entertainment, MyPR

Ever watched The Masked Singer on SABC and wished you could play the game too? Well, this is your chance! Unmasking an experience that promises to captivate customers of all ages, where you will be able to guess who’s behind the mask and WIN! With 4 Days of spectacular giveaways and entertainment you can strike …

Read moreUnmask the excitement and become a superstar at Maponya Mall from 21 – 24 March 2024!
19 March 2024

Don’t Miss the Kid-Preneur Market at Horizon Shopping Centre This Saturday!

Location: Entertainment, MyPR

Hey there, young entrepreneurs and savvy shoppers! Get ready for an unforgettable experience at the Kidpreneur Market happening this Saturday! Explore a variety of stalls featuring: Yummy treats and snacks Bubble tea to quench your thirst Cool t-shirts and mugs Beauty products to pamper yourself Unique jewellery pieces Exciting children’s books But that’s not all! …

Read moreDon’t Miss the Kid-Preneur Market at Horizon Shopping Centre This Saturday!
19 March 2024

Trina Solar, SOLA and Wilson Bayly Holmes Ovcon (WBHO) Signed Partnership to Launch 195MW Springbok Utility Project Using Vertex N Modules

Location: News
Trina Solar

Trina Solar (https://www.TrinaSolar.com/), a global leader in smart PV and energy storage solutions, proudly announces the commencement of the groundbreaking Springbok project in collaboration with SOLA and WBHO, marking a significant milestone in South Africa's renewable energy landscape. The signing ceremony for this monumental venture took place at Solar & Storage Live Africa, highlighting the importance of strategic partnerships in driving sustainable energy solutions. The Springbok project, located in South Africa's Free State province, is the first and largest privately developed n-type utility-scale project in the country with a capacity of 195MW, standing as a landmark initiative. It is also the first project in South Africa to serve multiple off-takers.

"At Trina Solar, we are proud to contribute to South Africa's renewable energy landscape through the Springbok Project, which will mark a significant milestone in the nation's sustainable journey. Empowering Africa's transition towards renewable energy is fundamental to our mission. Through innovation and technological advancement, we're committed to providing accessible and efficient solar solutions, that propel the continent towards a greener, net-zero future." - Yang Bao, President, Global Sales & Marketing at Trina Solar

This innovative project will harness the power of advanced n-type technology, with Trina Solar supplying a total of 331,200 panels of Vertex N series modules (NEG19RC.20). Leveraging the 210mm product technology platform, these modules excel in power, efficiency, reliability, and levelized cost of energy (LCOE), and have gained recognition among global customers. The Vertex N modules, renowned for their high energy yield, are poised to deliver exceptional performance across diverse settings and weather conditions, setting a new standard for utility-scale photovoltaic projects in South Africa.

"Trina Solar is proud to supply its advanced Vertex N modules for the pioneering Springbok project and thereby delivering substantial value to our customers," commented Zaheer Khan, Regional Director of Southern Africa at Trina Solar. "Our decision to utilize n-type modules emphasizes our dedication to providing high-performance solutions that optimize energy yield, reduce BOS and lower LCOE. We are confident that our modules will deliver unparalleled results, further solidifying South Africa's position as a leader in renewable energy adoption."

WBHO also shared their enthusiasm for the project, highlighting its transformative impact on South Africa's energy landscape."We are thrilled to be part of this groundbreaking initiative," added Derek Wallace, Managing Director of WBHO Construction's Projects Division. "The Springbok project not only demonstrates the potential of renewable energy but also highlights our commitment to fostering sustainable development and driving economic growth in South Africa."

Leveraging on the success of the pioneering 135MW Merak 1 Project, which marked the inception of our partnership with SOLA and WBHO, as well as this groundbreaking 195MW Springbok project, Trina Solar looks forward to continuing such long-term collaboration with both parties to harness the collective expertise and drive further innovation.

As South Africa continues its transition towards renewable energy, Trina Solar remains steadfast in its commitment to supporting the nation's journey towards carbon neutrality. By leveraging cutting-edge technology, Trina Solar is playing a pivotal role in advancing the country's solar industry and contributing to global efforts to combat climate change. With the integrated n-type industrial chain, high-quality products, and excellent service, the company will keep contributing to a net-zero future.

Distributed by APO Group on behalf of Trina Solar.

About Trina Solar:
Founded in 1997, Trina Solar Co Ltd (stock symbol: Trina Solar; stock code: 688599) is engaged mainly in PV products, PV systems and smart energy. PV products include R&D, production and sales of PV modules. PV systems consist of power stations and system products. Smart energy comprises mainly PV power generation and operations and maintenance, smart solutions for energy storage, smart microgrid, and development and sales of multi-energy systems. We are committed to leading the way in smart PV and energy storage solutions and facilitating the transformation of new power systems for a net-zero future.

On June 10, 2020, Trina Solar was listed on the Science and Technology Innovation Board (STAR Market) of the Shanghai Stock Exchange(SSE). It was the first PV and energy storage company to go public on the STAR Market providing PV products and systems, as well as smart energy. For more information, please visit www.TrinaSolar.com.

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Read moreTrina Solar, SOLA and Wilson Bayly Holmes Ovcon (WBHO) Signed Partnership to Launch 195MW Springbok Utility Project Using Vertex N Modules
18 March 2024

How Much Freelance Writers In South Africa Charge

Location: MyPR

Freelance writing rates from R1.50 per word Technical Content is the most luctrative niche to write for Hourly rates range from R300 to R700 What you could earn creating Social Media and SEO content Here are the rates that freelance writers in South Africa typically charge for different forms of writing: Magazine writing: Freelance writers …

Read moreHow Much Freelance Writers In South Africa Charge
18 March 2024

A Reflective Journey on Women’s Progress and Avon’s Pioneering Role in the last 25 years

Location: MyPR

In the lead up to International Women’s Day, it is an opportune time to engage in a thoughtful reflection on the strides made and the persistent challenges encountered in the pursuit of gender equality. Avon’s recently unveiled 2024 Global Progress for Women Report serves as a catalyst for contemplation, urging us to delve into the …

Read moreA Reflective Journey on Women’s Progress and Avon’s Pioneering Role in the last 25 years
18 March 2024

Daybreak Farms announces C-Suite team supporting growth plans of the company’s operations.

Location: MyPR

Johannesburg , 18 March 2024 : Daybreak Farms’ corporate image had been marred by negative media in the past few years, recently it has started to convey the fixtures and work done to reposition it, strongly signalling to the market its governance renewal journey and the operational overhaul. Daybreak Farms underwent a restructuring process in …

Read moreDaybreak Farms announces C-Suite team supporting growth plans of the company’s operations.
15 March 2024

Unlocking the Secrets to Website Differentiation: Click Results Shares Expert Insights

Location: MyPR

Pretoria, South Africa – In a digital landscape saturated with cookie-cutter websites, standing out from the competition has never been more crucial for businesses. Click Results, a leading digital marketing firm based in Pretoria, South Africa, unveils the keys to website distinctiveness in their latest industry insights. Have you ever scrolled through your competitor’s websites …

Read moreUnlocking the Secrets to Website Differentiation: Click Results Shares Expert Insights
14 March 2024

Tsepho portable power brings light to informal settlements

Location: News

Tsepho portable power brings light to informal settlements

A youth-led enterprise from Vrygrond in the Western Cape, is switching on lights, plugs and lives through its portable power stations solution.

Fuelled by a desire to make an impactful change, three young entrepreneurs, Vincent Mosebe, who is the founder and CEO of Mosebe Enterprise (ME); Leandro Antonio, Marketing Director; and Donovan Pedzai, Chief Operations Officer, set out to revolutionise the energy sector.

They used recycled materials to create the power stations for underserved and rural communities in the Western Cape and beyond.  

Their pilot flagship power station “Tsepho – The Power of Hope” is an innovative 10Ah [amp-hour] solar charge energy solution that targets informal settlement households who would otherwise utilise unsafe power methods, including candles and illegal connections, that often lead to settlement fires - and those at the mercy of constant and pro-longed power outages and cable theft.

The trio are exhibiting alongside other start-ups, Small, Medium and Micro Enterprises (SMMEs), investors and policy makers at the Global Entrepreneurship Congress+Africa.

The congress is a gathering of entrepreneurs and leaders from 43 African countries, which is currently underway at the Cape Town International Convention Centre in the Western Cape.

Through the organisations funded to implement development entrepreneurial programmes for youth not-in-education-employment-or-training (NEET), the National Development Agency (NDA) extended the invitation to 23 entrepreneurs to afford them a linkage opportunity to showcase their businesses, network and participate as delegates at the conference.

The NDA is an agency of government that reports to the National Assembly. It was  formed in 1999 as government’s response to the challenge of poverty and its causes in South Africa.

Mosebe said their power stations address safety and electrification problems experienced by residents in informal settlements. 

“Currently, statistics report that an average of 10 shacks catch fire per day in South Africa. We have first-hand experience and have lost personal belongings and community lives to shack fires, having grown up in Vrygrond. 

“Tsepho offers a sustainable, affordable, reliable, and eco-friendly power solution that has features, including multiple USB ports, a powerful lithium-ion battery with solar compatibility and 1 12v LED light bulb. Tsepho is not just a device; it is a catalyst for change – a beacon of hope that will bring about a brighter sustainable future,” Mosebe said.

The entrepreneurs have leveraged personal funds to scale production and conduct on-the-ground research.

Mosebe said their immediate plans include expanding production capacity, extending reach to new communities, and fostering more collaborations for future social impact and export. 

He said the power station range also includes a bigger version “2 Tsepho” with similar capabilities including an additional feature of a bug-repellent UV light that exterminates insects and bugs (pest control). 

“With this power station, we are targeting campers and the caravan community who need extended power. Our next goal is to extend the products further into African countries that struggle with Malaria cases. Additionally, there are two more ranges with extended power capabilities to power up a single power socket that can power up a fridge or microwave. 

“The largest, ‘version 3’, packs up a 20.8Ah battery and a 300W inverter offering increased power capacity. This would be a useful tool for students – they can charge laptops and keep WIFI going during outages, promoting a consistent learning experience.

“The starter pack retails from R1 500 without the solar panel. We also offer warranty up to a year for any technical faults,” Mosebe said.– SAnews.gov.za

GabiK
Thu, 03/14/2024 - 12:40

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Read moreTsepho portable power brings light to informal settlements
14 March 2024

FAW Trucks SA unveils the JK6 FD/FT variant, reinforcing its position as an industry pioneer

Location: MyPR

Johannesburg, March — FAW Trucks SA, a force in global commercial vehicle manufacturing, proudly announces the introduction launch of the new generation JK6 FD/FT variant. This strategic introduction underscores the company’s steadfast commitment to advancing technology and performance in the commercial transport sector. With a rich history dating back to its establishment in South Africa …

Read moreFAW Trucks SA unveils the JK6 FD/FT variant, reinforcing its position as an industry pioneer
13 March 2024

Westown Square Reveals Exciting Community Market Experience

Location: MyPR

March 2024, Durban, KwaZulu-Natal  – Created to embody a community market experience, The Barn on The Square (THE BARN) includes an eclectic selection of artisanal homeware, art, beauty, fashion, food and beverage outlets, alongside quality restaurants and niche concept eateries, all housed in an iconic barn-shaped structure. THE BARN is the spatial heart of the …

Read moreWestown Square Reveals Exciting Community Market Experience
11 March 2024

Turfhall Primary School Learners And Protea Players Celebrate International Women’s Day Through Mini-Cricket

Location: Sport

CAPE TOWN: Cricket South Africa (CSA) and KFC’s commitment to empowering women in sports is evident through their support of...

Read moreTurfhall Primary School Learners And Protea Players Celebrate International Women’s Day Through Mini-Cricket
10 March 2024

Futurelife® Launches Unique AI Wellness Experience At Canal Walk Store

Location: MyPR

CAPE TOWN – The introduction of Artificial Intelligence (AI) into our daily lives isn’t just a fleeting trend; it’s a fundamental shift in our interaction with technology, reshaping our everyday experiences. Embracing AI and all it has to offer, FUTURELIFE®, a leading health and wellness brand, is launching the FUTURELIFE® ASPIRE2B DIGITAL AI WELLNESS EXPERIENCE …

Read moreFuturelife® Launches Unique AI Wellness Experience At Canal Walk Store
8 March 2024

Horizon Shopping Centre Kid-Preneurs Market

Location: MyPR

Excitement is brewing as Horizon Shopping Centre gears up to host a one-of-a-kind event that promises to showcase the entrepreneurial spirit of our youth. On the 23rd of March 2024, budding business moguls aged 8 to 24 are invited to showcase their talents and products at the eagerly anticipated Kid-Prenuers Market. We are thrilled to …

Read moreHorizon Shopping Centre Kid-Preneurs Market
8 March 2024

The only event of its kind in South Africa: It’s time to dive into the Oceans 8 Charity Swim 2024

Location: MyPR

The country’s first-of-its-kind open water swim, organised exclusively by charities for charities, is returning to Durban’s shores this winter! The Oceans 8 Charity Swim, fast becoming an iconic local event, will take place at Durban Undersea Club on 15 and 16 June 2024 in a 1 Mile, 4 Mile, and 8 Mile format. Spaces are …

Read moreThe only event of its kind in South Africa: It’s time to dive into the Oceans 8 Charity Swim 2024
7 March 2024

Questions over how national orchestra is spending public money

Location: News

Auditor-General red flags potential conflict of interest and oversight issues

Read moreQuestions over how national orchestra is spending public money
7 March 2024

FAW Trucks accelerates momentum in 2024: Achievements, expansion, and enhanced support

Location: MyPR

Johannesburg, February — FAW Trucks South Africa, a key player in the global commercial vehicle manufacturing arena, reflects on a successful 2023 and charts an ambitious course for 2024 with strategic plans to reinforce its market presence and customer support. 1. Impressive 2023 Performance: Leading the Pack At the close of 2023, FAW Trucks SA …

Read moreFAW Trucks accelerates momentum in 2024: Achievements, expansion, and enhanced support
7 March 2024

Innovative businesses gain more access to global markets, study finds

Location: News

Innovative businesses gain more access to global markets, study finds

Innovation-active South African businesses have more skilled labour and greater access to the global markets compared to non-innovation enterprises, according to results from the latest round of the South African Business Innovation Survey (BIS). 

The Human Sciences Research Council (HSRC) survey revealed that during the 2019 to 2021 period, 62% of South African businesses took scientific, technological, organisational, financial, or commercial steps aimed at realising an innovation. 

According to the statement, training emerged as the most common innovation activity for 47% of innovation-active businesses, followed by software and database activities (29%), and marketing initiatives (25%). 

Of the employees involved in these innovation activities, only 38 in 100 workers were female and 62 in 100 were African. 

In addition, the computer sector had the highest proportions of businesses with innovation activities and innovation. 

“There remains significant scope for businesses in South Africa to undertake innovation activities that result in novel innovations, and do so in an inclusive manner. 

“In South Africa, where we face multiple challenges, a more innovative business sector can contribute to productivity and business resilience as well as job creation, improved working conditions and quality of life," said the HSRC’s Dr Amy Kahn, who led the BIS. 

South Africa’s BIS, covering the period between 2019 and 2021, examined the innovation activities in about 5 500 enterprises — from small to very large, and across a range of industries.

Among these innovation-active enterprises, 37% introduced both product and process innovations, while 23% had only product innovations and another 23% only process innovations. 

The remaining 17% of innovation-active businesses either did not have innovations or abandoned their innovation projects by the end of 2021. 

Among advanced and emerging technologies, the Internet of Things (IoT) technologies were most widely used or developed by 80% of all innovative businesses. 

The IoT describes devices with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the internet or other communications networks. 

The survey report, prepared for the Department of Science and Innovation by the HSRC’s Centre for Science, Technology and Innovation Indicators (CeSTII), provides new evidence for policymakers to foster business innovation and offers new insights for business leaders and industry associations regarding the innovation landscape in South Africa. 

“The innovation situation for all South African businesses should concern us, including why firms do or do not innovate,” added CeSTII Research Director, Dr Moses Sithole. 

Meanwhile, high costs were a significant barrier to innovation for 27% of all businesses, the survey found, as well as too much competition (25%) and lack of funds (24%). 

“Product and process innovations tended toward quality improvements, including enhanced working conditions, product quality, and overall quality of life and well-being, rather than cost-related outcomes,” explained Sithole. 

The BIS report also delves into the distinct innovation practices of a wide range of South African businesses. 

“The analysis conducted in this round of the Business Innovation Survey takes us significantly closer to understanding the South African business innovation practices that shift the needle. This informs how we should design support for greater business innovation in our country,” said Executive Head of CeSTII, Dr Glenda Kruss. 

For example, HSRC said the survey highlighted that businesses without formal innovation processes, such as research and development (R&D), patenting or not collaborating with external entities, were more likely to abandon their innovation projects. 

On the other hand, companies with the capability to develop their innovations in-house and more novel product innovations had the highest turnover in 2021. 

Also, businesses more connected to global markets and with higher product innovation novelty held greater intellectual property rights. 

“A fine-grained understanding of the patterns of innovation exhibited in South African businesses enables us to build the capabilities suited to South Africa’s context and its challenges.” – SAnews.gov.za
 

Gabisile
Thu, 03/07/2024 - 14:48

154 views
Read moreInnovative businesses gain more access to global markets, study finds
6 March 2024

SCTIE continues to grow tourism investment potential on KZN South Coast

Location: MyPR

Boasting the highest number of Blue Flag beaches in the province, as well as two world-class dive sites, adventure and extreme tourism offerings, Ugu District remains a top tourism destination. South Coast Tourism & Investment Enterprise (SCTIE) continues to develop these tourism products, expanding the tourism economy which brings with it significant investment opportunities. “Our …

Read moreSCTIE continues to grow tourism investment potential on KZN South Coast
6 March 2024

Intellectual Property and AI: Who Owns Machine-Created Content?

Location: MyPR

Defining machine-created content  Machine or AI-generated  content refers to any work or output produced by artificial intelligence (AI) systems rather than by human creators. This type of content can encompass a wide range of forms, including but not limited to text, images, music, and more. AI systems generate this content by processing large datasets, learning …

Read moreIntellectual Property and AI: Who Owns Machine-Created Content?
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