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You are here: Home / Archives for marketing

marketing

25 September 2024

When a Promise Is as Important as the People You Make It To, You Keep It

Location: MyPR

A promise kept for 45 years When a promise is as important as the people you make it to, you keep it. One of South Africa’s most trusted brands, Shoprite, this week set out to remind customers it continues to stand firm on a PROMISE originally made 45 years ago – when the supermarket chain …

Read moreWhen a Promise Is as Important as the People You Make It To, You Keep It
25 September 2024

Makro Expects Consumers to Take Advantage of Heritage Month Specials and Bulk up on Meat Products

Location: MyPR

Makro has positioned itself as the bulk shopping destination in its meat category for several years, appealing to both household shoppers and small business customers alike, due to the retailers’ focus on negotiating directly with the producers and locking in favourable bulk rates that enable it to maintain affordability. “As these customers prepare for Heritage …

Read moreMakro Expects Consumers to Take Advantage of Heritage Month Specials and Bulk up on Meat Products
24 September 2024

New Course Records for Xaba and Kipngetich at Absa RUN YOUR CITY JOBURG 10K

Location: MyPR

Glenrose Xaba delivered another distance running masterclass at the Absa RUN YOUR CITY JOBURG 10K on National Heritage Day (Tuesday 24 September 2024). After setting a 31:12 national record at the Absa RUN YOUR CITY DURBAN 10K in July and winning last month’s Absa RUN YOUR CITY TSHWANE 10K in 31:51 which was the fastest …

Read moreNew Course Records for Xaba and Kipngetich at Absa RUN YOUR CITY JOBURG 10K
24 September 2024

Why You Shouldn’t Worry About Google Ads’ Optimization Score

Location: MyPR

Google Ads offers a feature called the “Google Ads optimization score,” which shows up prominently in your account’s ‘Recommendations’ tab. It seems like a useful tool designed to help improve your campaigns. But, in reality, this score is more about Google’s interests than your business’s. The recommendations are meant to push you toward changes that …

Read moreWhy You Shouldn’t Worry About Google Ads’ Optimization Score
24 September 2024

Understanding How Competitors Build Their Websites to Improve Your Strategy

Location: MyPR

The way a competitor’s website is built reveals more than just technical decisions; it offers a window into their overall business strategy. By examining the platforms, plugins, and tools they use, you can gain valuable insights to enhance your own digital strategy. Whether your focus is on SEO, user experience, or performance optimisation, understanding the …

Read moreUnderstanding How Competitors Build Their Websites to Improve Your Strategy
23 September 2024

University Rowing Teams Shine at RMB Universities Boat Race 2024

Location: MyPR

The highly anticipated RMB Universities Boat Race 2024 came to a thrilling close on the Kowie River, marking another successful year of this premier rowing event. From the 12th to the 14th of September, South Africa’s top university rowing teams battled it out in a series of intense head-to-head races, showcasing exceptional talent, teamwork, and …

Read moreUniversity Rowing Teams Shine at RMB Universities Boat Race 2024
23 September 2024

Celebrate Heritage Day With These Braai-Lliant Desserts

Location: MyPR

Get ready to sweeten up your Heritage and Braai Day celebrations with three tasty desserts! These recipes are so delicious, they’ll have you saying “Mzansi fo sho!” faster than you can flip boerewors on the braai. Keegan Eichstadt, FUTURELIFE®? Marketing Manager believes that a braai without dessert is like a soccer game with no vuvuzela. …

Read moreCelebrate Heritage Day With These Braai-Lliant Desserts
23 September 2024

Weston Agricultural College Wins First-Ever Schools Forest Rehabilitation Challenge

Location: MyPR

Pietermaritzburg – On 19 September 2024, the first-ever Husqvarna Schools Forest Rehabilitation Challenge in association with Ferncliffe forest wilding, took place in Pietermaritzburg. This exciting event saw learners from Durban High School and Weston Agricultural College competing in a tree-planting race, designed to restore local forests and foster environmental stewardship among our youth. According to …

Read moreWeston Agricultural College Wins First-Ever Schools Forest Rehabilitation Challenge
22 September 2024

All Eyes Will Be on the Boxer Athletics Club at the Boxer Super Run in Durban

Location: MyPR

In 2023, the Boxer Athletics Club made a powerful statement when star athletes Precious Mashele and Glenrose Xaba delivered standout performances at the inaugural Boxer Super Run in Durban, setting the fastest 5km times on South African soil at that point—13:44 and 16:03, respectively. On Sunday, 13 October 2024, the club’s elite runners are set …

Read moreAll Eyes Will Be on the Boxer Athletics Club at the Boxer Super Run in Durban
22 September 2024

Find your perfect 5km Start Wave at the Boxer Super Run in Tshwane!

Location: MyPR

The Boxer Super Run is set for an exciting debut in Tshwane on Sunday, 10 November 2024. Entrants can choose the start wave that best aligns with their running ability and race-day goals, ensuring that they fully enjoy South Africa’s most social 5km run. “The Boxer Super Run is a high-energy 5km road race that …

Read moreFind your perfect 5km Start Wave at the Boxer Super Run in Tshwane!
22 September 2024

Road reopened to clear traffic at Van Reenen’s Pass following heavy snow

Location: News

Road reopened to clear traffic at Van Reenen’s Pass following heavy snow

The road at Van Reenen’s Pass has been reopened to clear traffic, the South African National Roads Agency (Sanral) and its concessionaire, the N3 Toll Concession (N3TC), announced on Sunday.

“Road Traffic Inspectorate (RTI) and N3TC route services will now commence to slowly escort stranded road users out of the area in the southbound lanes towards KwaZulu-Natal,” an official statement read. 

Meanwhile, graders and rescue teams are continuing to clear a safe passage for road users stranded in the vicinity of Swinburne and Montrose.

“Please remain patient while the next phase of the rescue and recovery operation is being completed,” said Sanral's General Manager for Communications and Marketing, Vusi Mona.

Major routes on the N3 were at a complete standstill as heavy snow wreaked havoc, leaving many motorists stranded.

Sanral has advised road users to carefully follow the instructions of rescue teams and road traffic officials once they receive the go-ahead to proceed and drive slowly, and with the utmost caution and care.

“As we gear up to reopen the N3 Toll Route, Sanral and N3TC would like to extend their heartfelt gratitude to all disaster relief organisations, road incident management teams, humanitarian groups, local farmers, and community associations who have provided emergency services and essential aid to stranded motorists. 

“Your selfless efforts exemplify dedication and compassion in action. You are the real heroes of the N3 Toll Route,” said Chief Operating Officer of the N3TC, Thania Dhoogra. 

Mona has also expressed gratitude to road users who remained patient, vigilant and compliant under very trying circumstances. 

“It was a tremendously difficult period for everyone affected, but you have been phenomenal in demonstrating resilience and strong spirit,” Dhoogra added.

For regular verified traffic updates, please follow @N3Route on X, or contact the 24-hour N3 helpline on 0800 63 43 57 for emergency assistance.

Follow updates from SANRAL via X and Facebook. – SAnews.gov.za

Gabisile
Sun, 09/22/2024 - 10:27

190 views
Read moreRoad reopened to clear traffic at Van Reenen’s Pass following heavy snow
21 September 2024

Celebrating This Year’s 25 Under 40 Energy Women Rising Stars

Location: News
African Energy Chamber

As Africa's energy sector continues to grow, a new generation of women is breaking barriers and redefining leadership in this critical industry. The African Energy Chamber (AEC) (www.EnergyChamber.org) proudly announces the 2024 edition of the 25 Under 40 Energy Women Rising Stars – a group of outstanding individuals whose innovation, perseverance and passion are transforming the landscape of African energy. These trailblazers are not only reshaping a traditionally male-dominated field but are also playing a vital role in the journey to end energy poverty by 2030. The AEC proudly honors these women as they lead the charge toward a more sustainable and equitable energy future.

In alphabetical order:

Amena Bakr, Senior Research Analyst, Energy Intelligence

Amena Bakr is a Senior Research Analyst at Energy Intelligence. Specializing in the energy transition, corporate strategy and market analysis, Bakr leads insights on oil markets, OPEC policies and political trends in the Middle East and Gulf Arab region. Her previous roles include Chief OPEC Correspondent and Dubai Deputy Bureau Chief, where she earned accolades such as the OPEC Award for Best Journalist and the IAEE Excellence in Written Journalism Award. Bakr holds a BA in Business Administration from the Arab Academy for Science, Technology & Maritime Transport, Egypt.

Amoetsoe Mkwena, Senior Associate, Watson Farley & Williams (Middle East)

Amoetsoe Mkwena is a Senior Associate at Watson Farley & Williams, specializing in energy and infrastructure with a focus on Africa. She advises on international projects, including the $15 billion Simandou project in Guinea. Mkwena's expertise includes power, renewables, oil and gas, and mining. Her legal skills and ability to bridge cultural divides make her a key player in Africa's energy sector.

Asha Amani, General Manager, INTERAFCON

Asha Amani is the General Manager at INTERAFCON, where she blends strategy and leadership to drive growth in complex energy projects. With seven years in Industrial Engineering and five years in the energy sector, Amani excels in business strategy, opportunity identification and project management. Her previous role as a Business Development Consultant at Tetco Consulting focused on delivering tailored solutions for the energy, engineering, and construction sectors.

Blandine Biaou, Geological Engineer, Head of Research and Prospection Department, SNH-Benin

Blandine Biaou, Head of the Research and Prospection Department at SNH-Benin, specializes in hydrocarbon exploration. She has optimized Benin's energy sector through resource management and contract revisions. Biaou has developed a modern data center and interactive database, contributing to national projects and representing Benin in international conferences, positioning it as a hydrocarbon hub.

Charné Hollands, Deputy Editor, Energy Capital & Power

Charné Hollands is the Deputy Editor at Energy Capital & Power, the leading investment platform for the African energy sector. She produces content on the entire energy value chain in Africa, with a focus on oil, gas, renewable energy and energy policy. Hollands holds a Master's in Media Studies from the University of Cape Town and has co-authored African Energy Chamber: Road to Recovery.

Emokiniovo Dafe-Akpedeye, Managing Partner, Compos Mentis Legal Practitioners

Emokiniovo Dafe-Akpedeye, a leading dispute resolution lawyer, specializes in complex oil and gas cases. She has represented Shell Petroleum and serves as company secretary for the Ebendo Host Community Trust Board. With degrees from Oxford and Bristol, she shapes oil and gas law and is implementing digital solutions to streamline board operations.

Fatimat Adenike Olanrewaju, General Field Engineer, SLB

Fatimat Adenike Olanrewaju, a Chemical Engineering graduate, is a General Field Engineer at SLB, focusing on wellhead installations and emissions reduction. She excels in a male-dominated field and leads community service through SLB's SEED initiative, advocating for gender diversity and mentoring.

Gracia Munganga, Senior Technical Advisory, ABT Global

With a Master's degree in Chemical Engineering from the University of Cape Town, Gracia oversees operations for the company, which has been designing and commissioning solar PV systems across sub-Saharan Africa since 2018. Her career includes roles at GreenCape, Anaergia Africa, the Climate Innovation Centre South Africa (CIC-SA), and the Carbon Trust.

Ifeoma Adeoye, CEO, IMSE Energy Resources Limited

Ifeoma Adeoye, CEO of IMSE Energy Resources Limited, leads the company in EPCI services and innovative crude evacuation technology. A graduate of the University of Manchester and Warwick, she also founded Business Nest Investments and BNI Insurance Brokers Limited, to empower and protect people and businesses through microfinance and insurance.

Jamilla Massamba, Health Safety and Environment Manager, SLB Congo

Jamilla Massamba, Health, Safety & Environment Manager at SLB Congo, leads HSE initiatives across Africa. With a Master's in Environmental Management Sciences, she has conducted over 100 audits and received awards for her work. Massamba also mentors young women in STEM and leads green energy projects.

Janice Faria, CEO, Enagol: Energias de Angola

As CEO of Enagol, Janice Faria has elevated the company's national and international profile. Under her leadership, Enagol competes globally and services International Oil Companies, setting a precedent for local enterprises in the global market.

Jocelyne Machevo, Communication, Commercial & Marketing Manager, Vivo Energy Mozambique

Jocelyne Machevo, formerly with Eni Mozambique, played a key role in the Coral FLNG Project and led the company's local brand transformation. Now at Vivo Energy Mozambique, she focuses on energy transition and decarbonization projects.

Lilian Kamanja, Electrical Engineer, Kenya Power

Lilian Kamanja is a Renewable Energy Specialist at Kenya Power with over nine years of experience in electrical engineering, network operations, and renewable energy development. She holds a BSc from the University of Nairobi and an M.Tech from IIT Delhi, focusing on renewable energy projects that enhance power accessibility and reliability.

Kanni Touray, Deputy Director General, Petroleum Commission, The Gambia

Kanni Touray, The Gambia's youngest and first female Deputy Director General at the Petroleum Commission, has enhanced the organization's efficiency and visibility. She champions sustainable development and energy transition, positioning The Gambia as a growing player in the global energy market.

Lizette Bouddhou, Human Resources Manager, SLB Congo and Gabon SLB

Lizette Bouddhou, HR Manager at SLB Congo and Gabon, drives diversity and workforce development. She leads recruitment and training initiatives, boosts employee engagement, and advances community outreach through educational partnerships, supporting women in STEM.

Maggie Mutesi, Managing Editor, Mansa Media

Maggie Mutesi is the Managing Editor at Mansa Media, with over 15 years of experience in major media outlets including CNN, BBC and CNBC. Her reporting spans over 30 African countries, focusing on trade and investments. At the BBC, she managed BBC Africa's daily live program, Money Daily. Mutesi has also extensively covered the Africa Continental Free Trade Agreement, working with the African Union and Afrochampions Initiative to enhance awareness among Africa's private sector.

Marilia Sitoe, Subsea Engineer, Eni Rovuma Basin

Marilia Sitoe, a Subsea Engineer at Eni Rovuma Basin, focuses on optimizing Mozambique's gas sector. Her work includes deep-water gas production and subsea infrastructure for Coral South FLNG. Sitoe's research supports Mozambique's economic growth and sustainability goals.

Mervin Azeta, Engineer, SLB

Mervin Azeta, a leader at SLB, has advanced from field engineer to corporate strategist. Recognized for her impact on African communities and the global industry, she is active in non-profit boards and connects young Africans with top leaders, fostering learning and inspiration.

Munolwisho Elizabeth Ipangelwa, Green Hydrogen Advisor, GIZ

Munolwisho Elizabeth Ipangelwa, Green Hydrogen Advisor at GIZ, advocates for women in oil and gas and green hydrogen development in Namibia. She has educated over 200 Namibians and leads green industrialization studies to boost local industries and reduce youth unemployment.

Ozioma Agu, Partner, Stren & Blan Partners

Ozioma Agu, a Partner at Stren & Blan Partners, excels in high-profile energy and infrastructure transactions. Her work includes advising on Mobil and Shell divestments and renewable projects. Agu has earned awards for her expertise in oil and gas and green hydrogen.

Pauline Murari, Contracts Manager SLB Angola, Central and East Africa

Pauline Murari, Contracts Manager at SLB, is known for her negotiation skills and leadership. She has driven growth in SLB's regional portfolio and contributed to projects like the East African Crude Oil Pipeline. Murari supports STEM education and local development.

Pearl Enyam Akosua Akude, Business Line Job Delivery Lead, SLB

Pearl Enyam Akosua Akude, with over 35 wells drilled, is a leader in the energy sector. She handles complex projects, trains engineers, and has contributed to innovations like TerraSphere and Net Zero Development in Africa, impacting the region's energy landscape.

Rita Bagaine Kagoro, Talent Acquisition Manager SLB: Angola, Central and East Africa

Rita Bagaine Kagoro, a Ugandan Petroleum Engineer, has seven years of experience and holds degrees from China University of Petroleum and Delft University of Technology. Her roles include Measurements and Logging While Drilling Engineer and Drilling Product Engineer. Kagoro has innovated drilling technologies to enhance efficiency and reduce CO2 emissions. She is passionate about leadership, mentorship, and advocating for diversity in hiring and women in energy.

Tania Silva, CEO, Angola LNG Marketing

Tânia Silva is the CEO of Angola LNG Marketing, the company's first female and youngest CEO. She oversees LNG sales, liquids contracts, and the shipping fleet. Previously, Silva was Head of Non-Operated Assets at Sonangol Gás e Energias Renováveis, S.A., where she managed non-operated assets and contributed to renewable energy projects. Her career is marked by leadership and innovation in the energy sector.

Tokollo Matsabu, Women Leader in Energy & Climate Fellow, Atlantic Council

Tokollo Matsabu is a 2024 Women Leaders in Energy and Climate Fellow and Director at Patlong Advisory, a consulting firm focused on energy programs and carbon sequestration in Africa. She is pursuing an MS in Global Energy and Climate Policy at the University of London's School of Oriental & African Studies, with a focus on critical minerals. Matsabu has a background in financial journalism and has conducted risk analyses for various stakeholders in the Global South. She holds a Bachelor's degree in International Relations, Media and Writing from the University of Cape Town.

Distributed by APO Group on behalf of African Energy Chamber.

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20 September 2024

Mantashe welcomes decision on SAPREF asset acquisition

Location: News

Mantashe welcomes decision on SAPREF asset acquisition

Department of Mineral and Petroleum Resources (DMPR) Minister Gwede Mantashe has welcomed the Competition Commission’s approval for the Central Energy Fund (CEF) to acquire the various assets that comprise the SAPREF refinery.

According to the company’s website, the east coast based refinery is the largest crude oil refiner in the country.

The department said the acquisition is the culmination of the “Sale Purchase Agreement between bp Southern Africa (bpSA) and Shell Downstream South Africa (SDSA) assets located at the SAPREF Precinct” to the CEF.

“The sale includes the SDSA and bpSA interests in the SAPREF land and other associated assets, which includes crude and finished product tanks, process units, pipelines to and from SAPREF to Island View terminal, and the Single Buoy Mooring for crude imports.

“The sale excludes SAPREF (Pty) Ltd, bp’s marketing businesses, the Island View terminal Operations and the lubricants blending and grease manufacturer, Blendcor (Pty) Ltd.

“The acquisition of these assets will form the hallmark of CEF’s investment and growth strategy in the energy value chain geared to lay a solid foundation to address the challenges that lies ahead in the security of South Africa’s energy future,” the department said in a statement on Friday.

The DMPR added that the acquisition reinforces the country’s “concerted efforts aimed at guaranteeing adequate supply of liquid fuels in the midst of premature closures of refineries”.

“[We] have seriously noted with concern the declining local refining capacity which resulted in the country becoming a net importer of refined petroleum products.

“This new emerging trend was not only threatening the country’s economic stability and security of supply of petroleum products but also meant the exportation of jobs that are so needed in the country given the stubbornly high level of unemployment.

“Therefore, the commission’s approval is important because it does not only authenticate the acquisition but reinforce South Africa’s concerted efforts aimed at guaranteeing adequate supply of liquid fuels in the midst of premature closures of refineries. 

“The acquisition of SAPREF, and its revitalisation thereof, will ensure that South Africa, through CEF, continues with the exploitation, development, and distribution of petroleum products,” the statement concluded. – SAnews.gov.za

NeoB
Fri, 09/20/2024 - 13:59

551 views
Read moreMantashe welcomes decision on SAPREF asset acquisition
19 September 2024

Golden Walk Shopping Centre Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

In celebration of Heritage Day, Golden Walk Shopping Centre is proud to present a refreshing campaign that embodies the true spirit of South Africa in a unique and meaningful way. This year, we explore a question that resonates with so many of us: “Where do most people find the inspiration and the motivation to rise …

Read moreGolden Walk Shopping Centre Celebrates Heritage Day by Joining the Upside
19 September 2024

Sammy Marks Square Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

In celebration of Heritage Day, Sammy Marks Square is excited to launch a fresh campaign that captures the essence of South Africa’s vibrant spirit in a unique and inspiring way. This year, we’ve focused on a question that truly resonates with everyone: “Where do most people find the inspiration and motivation to rise above everyday …

Read moreSammy Marks Square Celebrates Heritage Day by Joining the Upside
19 September 2024

The Boulders Shopping Centre Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

In celebration of Heritage Day, The Boulders Shopping Centre is excited to launch a fresh campaign that captures the essence of South Africa’s vibrant spirit in a unique and inspiring way. This year, we’ve focused on a question that truly resonates with everyone: “Where do most people find the inspiration and motivation to rise above …

Read moreThe Boulders Shopping Centre Celebrates Heritage Day by Joining the Upside
19 September 2024

Stoneridge Centre Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

In celebration of Heritage Day, Stoneridge Centre is excited to launch a fresh campaign that captures the essence of South Africa’s vibrant spirit in a unique and inspiring way. This year, we’ve focused on a question that truly resonates with everyone: “Where do most people find the inspiration and motivation to rise above everyday challenges …

Read moreStoneridge Centre Celebrates Heritage Day by Joining the Upside
19 September 2024

Mall of the South Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

In celebration of Heritage Day, Mall Of The South is excited to launch a fresh campaign that captures the essence of South Africa’s vibrant spirit in a unique and inspiring way. This year, we’ve focused on a question that truly resonates with everyone: “Where do most people find the inspiration and motivation to rise above …

Read moreMall of the South Celebrates Heritage Day by Joining the Upside
19 September 2024

Benmore Centre Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

In celebration of Heritage Day, Benmore Centre is thrilled to present an inspiring campaign that reflects the true spirit of South Africa—resilience, optimism, and joy. This year, we’re exploring a thought-provoking question that resonates with many: “Where do most people find the inspiration and motivation to rise above everyday challenges and discover genuine, lasting happiness?” …

Read moreBenmore Centre Celebrates Heritage Day by Joining the Upside
19 September 2024

Global Music Icons Usher and Tyla Join Coke Studio™ 2024 Lineup, Bringing Unique Exclusive Experiences to Fans Around the World

Location: Entertainment
Coke Studio Africa

COKE STUDIO™ 2024 (www.CokeStudioAfrica.com) unveiled exciting new additions to this year's lineup, welcoming global music superstars, USHER and Tyla. Marking another milestone for COKE STUDIO™, Coca-Cola's premier global music platform, USHER and Tyla are joining this season alongside several incredible artists including Karol G, NewJeans and Peggy Gou, delivering exclusive musical experiences to fans around the world. 

As part of the COKE STUDIO™ programming, fans can look forward to an array of immersive experiences from USHER and Tyla, including exclusive original tracks and thrilling live performances to be announced in the coming weeks. In October, USHER will perform live in Atlanta as part of his upcoming tour, while Tyla will take the stage in Johannesburg, South Africa where lucky fans will get to be some of the first in the world to experience the new tracks performed live for the very first time. 

“Being part of this year's COKE STUDIO™ lineup is both an honor and an opportunity to engage with my fans through the power of music. Partnering with Coca-Cola to bring these experiences to life is exciting, and I can't wait for fans to join us in the magic we're crafting together,” said USHER. 

“I'm excited to perform in my hometown of Johannesburg as part of the COKE STUDIO™ platform. It's a privilege to bring these vibrant moments to life and share the joy and energy with music lovers across the world,” said Tyla. 

USHER and Tyla are the latest artists to curate new music for COKE STUDIO™ 2024 following the successful song drops of Karol G's “Si Antes Te Hubiera Conocido” (https://apo-opa.co/3Twfqxy), Peggy Gou's “Find The Way” (https://apo-opa.co/3Zwa09F), and NewJeans' “How Sweet” (https://apo-opa.co/3Xzzbp4) videos. Karol G's COKE STUDIO™ session has been celebrated for its remarkable achievements, as it reached the No. 1 global top music video on YouTube with over 225 million views. The song has been on top of the global charts for more than ten weeks, while also reaching the No. 1 spot on the Billboard Hot Latin Songs chart. You can pre-save Usher's track here (https://apo-opa.co/3Xzo7bs) before it's released across music streaming services.

“We're thrilled to welcome two of our favorite artists, USHER and Tyla, to our incredible 2024 lineup. This year COKE STUDIO™ offers unparalleled access to exclusive content and experiences that can't be found anywhere else. We've partnered with both USHER and Tyla to create something special for their fans, and we're sure that they will love what we have in store for the rest of 2024,” said Josh Burke, global head of music and culture marketing at The Coca-Cola Company.

The COKE STUDIO™ 2024 campaign was developed by Universal Music Group for Brands, Spotify AUX, Blended Strategy Group, Tyne Valley Group and WPP Open X including VML, Ogilvy and EssenceMediacom.   

Fans can learn more information and access all content related to COKE STUDIO™ by visiting https://apo-opa.co/3TzOOM1.  

Distributed by APO Group on behalf of Coke Studio Africa.

Contact: 
Amel Benchikh El Houcine
abenchikh@coca-cola.com

About The Coca-Cola Company:
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.CoCa-ColaCompany.com and follow us on Instagram (https://apo-opa.co/3ZpCjGN), Facebook (https://apo-opa.co/3TwfugM) and LinkedIn (https://apo-opa.co/4evqEua).

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19 September 2024

Creating Memorable Brand Experiences and Events in South Africa

Location: MyPR

Delivering memorable brand experiences and organising seamless events are essential to maintaining a strong presence in such a competitive environment. Partnering with a brand experience agency offers businesses the expertise needed to create immersive experiences that resonate with audiences. This approach is especially valuable in South Africa, where diverse audiences and unique cultural dynamics require …

Read moreCreating Memorable Brand Experiences and Events in South Africa
18 September 2024

The Costs of Cyberattacks: How One Breach Can Sink a Business

Location: Business
Kaspersky

In today's interconnected world, cyberattacks are more frequent and more dangerous than ever before. Businesses, regardless of size or industry, are prime targets for cybercriminals. These attacks can cause widespread damage and create long-lasting consequences. Kaspersky (www.Kaspersky.co.za) dives into the impact of cyberattacks on business and reveals the key losses that an unprotected business can suffer.

When we consider the impact of cyberattacks on business, the first thing we pay attention to is financial losses. An example of an incident with huge financial losses is the attack on Johnson Controls, a major player in the building technology sector that faced a significant ransomware incident (https://apo-opa.co/3XnrMJm) perpetrated by the Dark Angels hacking group. The attackers claimed to have stolen 27 terabytes of sensitive data and demanded a $51 million ransom. This breach resulted in severe disruptions to the company's systems and cost over $27 million in damages. The attack impacted Johnson Controls' business operations, including disruptions to its billing systems and increased recovery expenses. As a company with a global presence, the breach significantly affected its business relationships and operations. 

Below, Kaspersky explores several key ways a cyberattack can hurt your business.

Financial losses
Cyberattacks often result in direct financial losses. Ransomware attacks, where hackers demand payment to restore access to data or directly steal funds, are a clear example. But this is only the beginning, as there are numerous other consequences that may result in considerable indirect financial losses. These can easily exceed what the company has lost as an immediate outcome of the incident.

Operational disruption
Cyberattacks can grind your operations to a halt. Many businesses depend on their digital infrastructure for daily activities. If systems are compromised, productivity falls. In severe cases, entire operations may be disrupted for days or even weeks (https://apo-opa.co/3MQRkKo), resulting in lost revenue, diminished service quality and disappointed clients and partners — an additional impact on your company's reputation. 

Indirect long-term costs
Even following the immediate aftermath of a cyberattack, businesses often face long-term financial impacts. Restoring systems, improving cybersecurity infrastructure, and managing the legal fallout are just some of the lingering costs. Additionally, lost business and damaged customer relationships can take months or years to rebuild.

Reputational damage
The trust your clients place in you is invaluable. If customer data is stolen in a breach, it can severely damage your brand's reputation. This loss of trust can lead to customers leaving and a long-term decline in business. In some cases, a single breach is enough to ruin a company's public image beyond repair.

If your business falls victim to an attack, it can also impact your relationships with partners and vendors. Third-party partners might lose confidence in your ability to protect shared data. Similarly, business-critical relationships could be jeopardised if you fail to recover quickly or if your systems compromise their operations.

Legal and compliance issues
With data protection regulations such as the GDPR in Europe, POPIA in South Africa or HIPAA in the U.S., a data breach can lead to heavy fines. Failing to protect sensitive customer or employee data may result in penalties and lawsuits. Furthermore, companies that fall victim to breaches often face lengthy legal battles, which add to the financial and reputational strain.

Loss of intellectual property
For many businesses, intellectual property (IP) is among their most valuable assets. Cyberattacks targeting IP can steal product designs, marketing strategies, and proprietary information. This is particularly harmful in competitive industries like technology and pharmaceuticals, where IP theft can erase the advantage a company has spent years building.

“Attackers are never idle - they're like wolves who must be constantly active to catch their prey off-guard.  So, companies need to be ever more alert and agile. They must be sure they have the right solutions and processes to allow for effective threat discovery and containment, as well as swift recovery. At Kaspersky, we're deeply committed to delivering the agile security that businesses need. Proactive assessments and multi-layered protective solutions, plus managed security and actionable threat intelligence - we have it all. What's more important, we have the expertise to put together the exact cybersecurity structure for your individual profile. Only a consistent and comprehensive approach, like this one, can ensure true business resilience against today's cyber risks,” comments Oleg Gorobets, Security Evangelist at Kaspersky. 

Below, Kaspersky offers some recommendations to help your business stay ahead of cyberthreats and remain resilient: 

  • Always keep the software updated on all the devices you use to prevent attackers from infiltrating your network by exploiting vulnerabilities. Install patches for new vulnerabilities as soon as possible.
  • To protect the company against a wide range of threats, use robust solutions, like that from the Kaspersky Next (https://apo-opa.co/4gr9zDD) product line, that provide real-time protection, threat visibility, and the investigation and response capabilities of EDR and XDR for organisations of any size and industry. Kaspersky solutions are regularly awarded, leading in independent tests (https://apo-opa.co/3XyqJXl).
  • For protection of very small businesses, use solutions intended to help you manage your cybersecurity even without having an IT administrator on board. Kaspersky Small Office Security (https://apo-opa.co/4gxRLqz) provides you with hands-off security due to 'install and forget' protection and saves the budget, which is crucial, particularly in the early stages of business development.  
  • If your company doesn't have a dedicated IT security function and only has generalist IT admins who may lack the specialist skills required for expert-level detection and response solutions, consider subscribing to a managed service such as Kaspersky MDR (https://apo-opa.co/3zzkfiN). This would instantly boost your security capabilities by an order of magnitude, while allowing you to focus on building in-house expertise.
  • Educate your employees to have protection against human-related cyberattacks. Specialised courses can help, such as Kaspersky Automated Security Awareness Platform (https://apo-opa.co/3XtzFgw) that instills safe Internet behaviour and includes a simulated phishing attack exercise. 
  • Set up offline backups that intruders cannot tamper with. Make sure you can quickly access them in an emergency when needed.  
  • Conduct cybersecurity audits.

Distributed by APO Group on behalf of Kaspersky.

For further information please contact:
Nicole Allman
INK&Co. (https://InkAndCo.co.za/)
nicole@inkandco.co.za

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Blog: https://apo-opa.co/4e7nptg

About Kaspersky: 
Kaspersky is a global cybersecurity and digital privacy company founded in 1997. With over a billion devices protected to date from emerging cyberthreats and targeted attacks, Kaspersky's deep threat intelligence and security expertise is constantly transforming into innovative solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company's comprehensive security portfolio includes leading endpoint protection, specialized security products and services, as well as Cyber Immune solutions to fight sophisticated and evolving digital threats. We help over 200,000 corporate clients protect what matters most to them. Learn more at www.Kaspersky.co.za.

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