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You are here: Home / Archives for marketing

marketing

17 September 2024

Red Ribbon Communications Launches Consumer Tech Division Following Lg Electronics Win

Location: MyPR

Red Ribbon Communications is excited to announce the formation of a dedicated consumer tech division to meet the rapidly growing demand for public relations and marketing services in the technology and consumer electronics sectors. Zenahrea Damon, an industry veteran with a stellar track record, heads the division, with support from former Daily Maverick journalist Karabo …

Read moreRed Ribbon Communications Launches Consumer Tech Division Following Lg Electronics Win
17 September 2024

Breaking Boundaries Building Bridges Brings Andre Vlok to Athwood Primary School on 23rd September

Location: MyPR

Headed by Bryan Torien, BREAKING BOUNDARIES BUILDING BRIDGES (BBBB) tackles some of the challenges experienced by homeless people and children in informal settlements and gangster-ridden communities, such as Mannenberg. Andre Vlok one the the foremost experts in conflict resolution is coming to Cape Town on 23rd September to teach children in gang-ridden areas how to …

Read moreBreaking Boundaries Building Bridges Brings Andre Vlok to Athwood Primary School on 23rd September
17 September 2024

Pitch In For A Cleaner Egoli—Join Event Organisers In Prepping The City For The Absa RUN YOUR CITY JOBURG 10K!

Location: MyPR

Jozi runners and the Absa RUN YOUR CITY Series Team together with event sponsors and partners will unite at a rewarding ‘City Clean-Up’ at Absa Towers West on Saturday, 21 September 2024, between 08:30 – 10:00 in the buildup to the 7th annual Absa RUN YOUR CITY JOBURG 10K, South Africa’s biggest Heritage Day celebration. …

Read morePitch In For A Cleaner Egoli—Join Event Organisers In Prepping The City For The Absa RUN YOUR CITY JOBURG 10K!
16 September 2024

High-Speed Action Expected at the Boxer Super Run in Durban

Location: MyPR

With its fast, flat course, the highly anticipated Boxer Super Run promises an electrifying day of racing in Durban on Sunday, 13 October 2024. South Africa’s top athletes will line up, ready to compete for the coveted titles of King and Queen of the Boxer Super Run, making this an event not to be missed. …

Read moreHigh-Speed Action Expected at the Boxer Super Run in Durban
13 September 2024

Build a Trusted Brand: Key Principles for Eastern Cape Businesses

Location: MyPR

Build a Trusted Brand: Key Principles for Eastern Cape Businesses Branding builds Trust and Credibility with Customers Small Businesses in the Eastern Cape Face Growth Challenges Without Branding Small businesses in the Eastern Cape will continue to struggle with growth if branding is not included as a key element of their marketing strategy. It is …

Read moreBuild a Trusted Brand: Key Principles for Eastern Cape Businesses
12 September 2024

Centurion Lifestyle Centre Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

This Heritage Day, Centurion Lifestyle Centre is excited to launch a heartwarming campaign that captures the essence of resilience, positivity, and joy in our everyday lives. As part of our ongoing commitment to celebrating optimism, we’re encouraging the community to reflect on this powerful question: “Where do you find the strength and motivation to rise …

Read moreCenturion Lifestyle Centre Celebrates Heritage Day by Joining the Upside
12 September 2024

Blue Route Mall Celebrates Heritage Day by Embracing the Upside

Location: Entertainment, MyPR

This Heritage Day, Blue Route Mall is excited to launch a heartening campaign that celebrates the resilience and positivity of South Africans. In a world filled with challenges, we’re encouraging our community to reflect on this question: “Where do most people find the inspiration and motivation to rise above everyday challenges and find true, lasting …

Read moreBlue Route Mall Celebrates Heritage Day by Embracing the Upside
12 September 2024

Goldfields Mall Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

This Heritage Day, Goldfields Mall is excited to launch a heartwarming campaign that reflects the essence of South Africa’s resilience, optimism, and joy. We are asking a question that encourages reflection and positivity: “Where do most people find the inspiration and motivation to rise above everyday challenges and discover genuine, lasting happiness?” At Goldfields Mall, …

Read moreGoldfields Mall Celebrates Heritage Day by Joining the Upside
12 September 2024

Kenilworth Centre Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

This Heritage Day, Kenilworth Centre is proud to launch an uplifting campaign that celebrates the resilience, positivity, and joy that are at the heart of South Africa. As part of our commitment to spreading happiness, we are asking a powerful question: “Where do most people find the inspiration and motivation to rise above everyday challenges …

Read moreKenilworth Centre Celebrates Heritage Day by Joining the Upside
12 September 2024

Kyalami Corner Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

In celebration of Heritage Day, Kyalami Corner is thrilled to present an inspiring campaign that reflects the true spirit of South Africa—resilience, optimism, and joy. This year, we’re exploring a thought-provoking question that resonates with many: “Where do most people find the inspiration and motivation to rise above everyday challenges and discover genuine, lasting happiness?” …

Read moreKyalami Corner Celebrates Heritage Day by Joining the Upside
12 September 2024

Matlosana Mall Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

In honor of Heritage Day, Matlosana Mall is excited to launch a heartwarming campaign that captures the essence of South Africa’s spirit—celebrating resilience, positivity, and the pursuit of happiness. This year, we’re asking a question that resonates with many: “Where do most people find the inspiration and motivation to rise above everyday challenges and discover …

Read moreMatlosana Mall Celebrates Heritage Day by Joining the Upside
12 September 2024

Wonderboom Junction Celebrates Heritage Day by Joining the Upside

Location: Entertainment, MyPR

In celebration of Heritage Day, Wonderboom Junction is excited to launch a fresh campaign that captures the essence of South Africa’s vibrant spirit in a unique and inspiring way. This year, we’ve focused on a question that truly resonates with everyone: “Where do most people find the inspiration and motivation to rise above everyday challenges …

Read moreWonderboom Junction Celebrates Heritage Day by Joining the Upside
12 September 2024

Westlake Shopping Centre Reopens with New Shops, More Convenience

Location: Entertainment, MyPR

Westlake Shopping Centre Reopens with New Shops, More Convenience Cape Town, [11 September 2024] – Situated in the heart of Cape Town’s vibrant Westlake community, the newly revamped Westlake Shopping Centre is ready to welcome shoppers from the southern suburbs and beyond. Visitors will delight in several upgrades designed to bring more convenience to their …

Read moreWestlake Shopping Centre Reopens with New Shops, More Convenience
11 September 2024

National Basketball Association (NBA) Africa Announces Finalists for Triple-Double Startup Accelerator Demo Day

Location: Sport

NBA Africa (www.NBA.com) today announced the 10 startup companies from seven African countries that have been selected to pitch their products to a panel of international industry leaders at a Demo Day at the NBA headquarters in New York City on Wednesday, Sept. 25 as part of “Triple-Double: NBA Africa Startup Accelerator (http://apo-opa.co/47lTICe),” which the league launched in April 2024 to support Africa's technology ecosystem and the next generation of African entrepreneurs.

The panel will then determine the four winning companies that will be awarded financial support and mentorship, including an opportunity to participate in workshops and development programs facilitated by NBA Africa or its partners.  Below are the 10 startups that will compete for the four prize-winning spots.

  • Backrest (Rwanda) provides a wearable technology solution called WristWrist for venues and event organizers to facilitate cashless payments at event venues.  WristWrist provides a payment system whereby attendees can load money onto wristbands before an event and spend it at the event venue through seamless, quick transactions.
  • Buzza (Nigeria) helps sports organizations improve their operations through digital solutions, including enabling organizations to transition from paper-based to digital management, setting up websites, collecting payment, and growing revenue.  Athletes can also sign up for the platform to track their matches and scores and build their profiles to become more prominent sports figures and influencers across Africa.
  • Festival Coins (Nigeria) is an event technology company that offers a customizable, no-code event registration and ticketing platform called Tix Africa for events in Nigeria and Ghana.  It enables event organizers to sell tickets online, process payments, and handle on-site registrations.
  • Gara (Côte d'Ivoire) is a pan-African video gaming and comics platform that encourages and facilitates the distribution of digital entertainment experiences on the continent.  Through culturally relevant products, including games featuring local celebrities and adaptable payment systems for local currencies, Gara aims to facilitate greater reach and monetization of the creative and cultural industries on the continent.
  • HustleSasa (Kenya) provides live event services that support payment processing, attendee check-in, merchandise sales, customer data management, influencer tracking, and more.
  • Naemo Global (Nigeria) aims to revolutionize sports scouting on the African continent through its proprietary scouting software Afriskaut, which utilizes data analytics and AI.  The Afriskaut platform processes football match videos and extracts critical data, which it makes available to clients via a platform and application programming interface (API) to support scouting the next generation of elite talent.
  • Power to Girls Foundation (Ghana) provides a social connection and mentorship platform called My Power App dedicated to empowering and supporting girls and women ages 13-20.  The platform provides educational resources, connects users with mentors, offers a confidential helpline, and fosters a supportive community of like-minded girls, addressing critical growth areas such as education, mental health, and personal development.
  • Salubata (Nigeria) creates modular shoes repurposed from plastic waste.  With a global patent and two design rights for its innovation, the company aims to reduce the global carbon footprint through its environmentally friendly products.
  • UBR VR (Egypt) delivers state-of-the-art, fully immersive, in-person virtual reality (VR) experiences across Egypt.  Its rich historical and fantasy VR worlds are culturally relevant and localized, allowing players to roam freely in enclosed spaces and interact with each other in a designated play area.  These VR experiences are unparalleled in the country and foster a sense of connection to both the local community and fellow players.
  • Vambo Technologies (South Africa) provides a digital language technology platform that leverages AI to provide real-time translation, content creation, and language learning technology.  Not only does Vambo AI offer widely spoken languages such as Amharic, Yoruba, French and Portuguese, it also offers more niche languages spoken across Africa to facilitate true digital inclusion on the continent.

“We have been inspired by the level of talent and creativity from all of the applicants, and we congratulate the 10 deserving finalists who will showcase their innovative solutions at Demo Day later this month,” said NBA Africa CEO Clare Akamanzi.  “NBA Africa is committed to supporting the continued growth of startups on the continent, including the four prize-winners whose innovative solutions will further elevate the sport and creative industries in Africa for years to come.”

Operated by ALX Ventures, “Triple-Double: NBA Africa Startup Accelerator” was open to early-stage startups in Africa that develop solutions in event management and ticketing, youth development, AI, and digital marketing.  The initiative will support Africa's tech ecosystem and the next generation of African tech entrepreneurs by providing them with access to mentorship and capital that will help drive growth in the sports and creative industries.

The four prize-winning startups will be announced at Demo Day.

Video (http://apo-opa.co/4d2bY4w): Triple-Double: NBA Africa Startup Accelerator Reveals 10 Finalists for Demo Day

Distributed by APO Group on behalf of National Basketball Association (NBA).

Contact:
Pawel Weszka
NBA Africa Communications
pweszka@nba.com
+27 10 0072666

About NBA Africa:
NBA Africa is an affiliate of the National Basketball Association (NBA), a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  NBA Africa conducts the league's business in Africa, including the Basketball Africa League (BAL), and has opened subsidiary offices in Cairo, Egypt; Dakar, Senegal; Johannesburg, South Africa; Lagos, Nigeria; and Nairobi, Kenya.  The league's efforts on the continent have focused on increasing access to basketball and the NBA through youth and elite development, social responsibility, media distribution, corporate partnerships, NBA Africa Games, NBA Stores, the BAL, and more. 

NBA games and programming are available in all 54 African countries, and the NBA has hosted three sold-out exhibition games on the continent since 2015.  The BAL, a partnership between the International Basketball Federation (FIBA) and NBA Africa, is a professional league featuring 12 club teams from across Africa that concluded its fourth season in June 2024.  Fans can follow @ NBA_Africa and @ theBAL on Facebook, Instagram, X and YouTube

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Read moreNational Basketball Association (NBA) Africa Announces Finalists for Triple-Double Startup Accelerator Demo Day
10 September 2024

Shumani Industrial Equipment Celebrates Diversity and Inclusion on Women’s Day

Location: MyPR

Observed on 9 August, Women’s Day serves as a powerful reminder of the ongoing journey toward gender equality. A proudly Level 1 B-BBEE company, Shumani Industrial Equipment continuously strives to empower its employees through continuous training and development. “We are a truly diverse and inclusive business across all our areas of operation,” says MD Victor …

Read moreShumani Industrial Equipment Celebrates Diversity and Inclusion on Women’s Day
10 September 2024

Trigger Wins 2024 Xero Bookkeeping Partner of the Year Award

Location: MyPR

Trigger, the US-based division of South African Financial Consultants Outsourced CFO, has been awarded the Bookkeeping Partner of the Year Award 2024, recognising excellence in bookkeeping. Outsourced CFO, a leading South African financial consulting firm, is proud to announce that its US-based business, Trigger, has been awarded the prestigious Bookkeeping Partner of the Year Award …

Read moreTrigger Wins 2024 Xero Bookkeeping Partner of the Year Award
10 September 2024

Founders Foundation Opens Applications for Entrepreneurship Accelerator Programme

Location: MyPR

Founders Foundation has opened applications for its Accelerator Programme to Empower young entrepreneurs with essential skills in sales, marketing, and finance. Founders Foundation is excited to announce that applications are now open for its highly anticipated Accelerator Programme. This unique initiative is designed to empower South African entrepreneurs under the age of 35 by providing …

Read moreFounders Foundation Opens Applications for Entrepreneurship Accelerator Programme
10 September 2024

Boxer Super Run Durban Announces an Impressive r147K Prize Purse in 2024!

Location: MyPR

The organisers of South Africa’s most social 5km run, the Boxer Super Run, are thrilled to announce an impressive R147 200.00 prize purse in 2024. “The Boxer Super Run has redefined the standard for 5km events, and we’re proud to raise the bar even higher this year with an unprecedented R147 200.00 prize purse,” says …

Read moreBoxer Super Run Durban Announces an Impressive r147K Prize Purse in 2024!
10 September 2024

The Mall of the South Brings Key Partners Together to #Holler Against Human Trafficking

Location: MyPR

On the 8th of September 2024, Mall of the South brought together key partners, stakeholders, and government officials for the #Holler event 2024, to stand united against human trafficking. The event supported the Home of Hope for Girls, a non-profit providing a safe haven for children and teenagers who have experienced abuse, particularly in cases …

Read moreThe Mall of the South Brings Key Partners Together to #Holler Against Human Trafficking
10 September 2024

Kwena Square Join the Upside

Location: MyPR

Join The Upside this September. Do you have a story to share about how you choose to #JoinTheUpside? We want to hear how you made the most of a hard-luck moment or how you’re inspiring your community… from helping yourself to helping others join the upside! Share it in the comments on our social media …

Read moreKwena Square Join the Upside
9 September 2024

Proudly South African Teams up With FNB, Orapeleng Modutle, Jessica Jane Molebatsi, Mzukisi Mbane, and Ole Ledimo to Search for Local Fashion Supporters

Location: MyPR

Proudly South African is back on the fashion scene with the relaunch of the Local Fashion Police, a consumer-powered campaign championing homegrown talent. This local fashion movement in its 4th year, now in partnership with FNB, is in support of the Retail, Clothing, Textile, Footwear, and Leather (R-CTFL) sector highlighting its significance in creating jobs …

Read moreProudly South African Teams up With FNB, Orapeleng Modutle, Jessica Jane Molebatsi, Mzukisi Mbane, and Ole Ledimo to Search for Local Fashion Supporters
9 September 2024

Boxer Super Run Takes the Excitement of 5KM Running to Tshwane!

Location: MyPR

South Africa’s most social 5km run, the Boxer Super Run, is set to make its exciting debut in Tshwane on Sunday, 10 November 2024, at TUKS (Uitspan), with the action starting from 07:00. This highly anticipated event will bring together runners of all ages and abilities for a day of fun, fitness, and camaraderie in …

Read moreBoxer Super Run Takes the Excitement of 5KM Running to Tshwane!
6 September 2024

Tourism remains a key driver of the economy 

Location: News

Tourism remains a key driver of the economy 

The tourism sector remains a key driver of South Africa’s economy, says Tourism Deputy Minister Maggie Sotyu.

Speaking at the recent Tourism Women’s Stakeholder Engagement, Sotyu said the Department of Tourism, through its programmes, gives expression to its mandate for inclusive economic growth and to grow the tourism sector.

“It is in this context that government will continue to create a conducive environment for youth, women and people with disabilities in tourism to pursue tourism careers including entrepreneurship.

“The world's fastest growing employment sector, tourism continues to adapt to new trends and South Africa is building the sector to ensure its sustainability for future generations. To drive sustained and inclusive growth of [the] tourism sector, we need to boost the talent pool. A demand-led skill supply in the sector is therefore pivotal,” she said.

Over the years, tourism has experienced continued growth and has undergone diversification to become one of the fastest growing economic sectors.

Programmes by the department include the Wine Service Training Programme, Chefs Training Programme, Professional Cookery, Food Safety Quality Assurers Programme, Food and Beverages Training, Tourism Monitors Programme and Tourist Guiding.

Deputy Minister Sotyu said the benefits of these programmes remain economic relief through stipends, placement in tourism establishments for exposure and experience and accreditation ranging from National Qualifications Framework (NQF) level 2 to NQF level 4.

“We will continue working with social partners to identify essential and demand-led skills required in the tourism sector and build the requisite skills through our departmental funding.

“The Tourism Incentive Market Access Support Programme offers partial financial support through contribution towards the cost of exhibition space, return airfare and hotel accommodation to qualifying small tourism enterprises to participate and exhibit at selected international tourism marketing platforms,” Sotyu said.

Tourism Month

Tourism Month is celebrated annually in September and provides a heightened month-long focus on the importance of the sector to the South African economy.

It features themed activities that are aligned to the United Nations World Tourism Organisation’s (UNWTO) World Tourism Day celebrations.

This year’s World Tourism Day will be celebrated in the Northern Cape Province under the localised theme: “Tourism and Peace – 30 years of connecting People to Places and Cultures”.

The event will be a celebration of the nation’s diverse cultural and historical heritage that continues to foster peace in South Africa, making the country a preferred holiday destination.

This global observance day by The United Nations World Tourism Organisation aims to foster awareness of tourism’s social, cultural, political and economic value and the contribution that the sector can make towards reaching the United Nation’s Sustainable Development Goals.

Tourism Sector Recovery Plan

Tourism Month encourages South Africans to travel domestically to sustain jobs and support the recovery of tourism in line with the Tourism Sector Recovery Plan.

The department developed the plan with the tourism sector, and it contains a set of interventions to protect and rejuvenate supply, reignite demand and strengthen enabling capability to support the sector’s recovery.

“Tourism is a significant pillar of our economy and presents us with the best chance of increasing social inclusion by making heritage and tourism work for social, spatial and economic growth. But tourism is so much more than generating revenue. It also generates goodwill. Tourism is about the people of South Africa – united in diversity,” Sotyu said.

South Africa recently welcomed the latest inscription of the South African human rights and liberation struggle sites in the prestigious list of UNESCO’S World Heritage Sites.

READ | Cabinet commends addition of SA sites to UNESCO list

These heritage listings will add to the nation’s brand value and competitiveness of South Africa as a sought-after tourist destination as well as greatly support the country’s heritage tourism sector. – SAnews.gov.za

DikelediM
Fri, 09/06/2024 - 13:27

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Read moreTourism remains a key driver of the economy 
6 September 2024

How Much Worse Are Coloured Plastics for the Environment?

Location: News

Studies are finding more reason to boycott coloured plastic products

Read moreHow Much Worse Are Coloured Plastics for the Environment?
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