TransUnion

13 December 2025

More Than Two-Thirds of South Africans Said They Were Recently Targeted With Fraud

68% of South Africans reported they were targeted by email, online, phone call or text messaging fraud from August to December 2024 but did not become a victim
Phishing, smishing and third-party seller scams on legitimate retail websites were the most frequently cited methods consumers said fraudsters used to trick them
In 2024, gaming (online betting, poker etc) had the highest suspected digital fraud attempt rate in South Africa

Sixty-eight percent of South Africans TransUnion surveyed from 21 November to 9 December 2024 indicated that they had been targeted by email, online, phone call or text messaging fraud in the last three months, with 13% saying that they had become victims. Among those who said they were targeted, the most common reported schemes were phishing, where fraudulent emails, websites, social posts or QR codes are meant to steal personal data (33%), smishing where fraudulent text messages try to trick the user into sharing data (31%), and third-party scams on legitimate online retail sites (28%).

In a separate question in that same survey, one third (33%) said that they had lost money to email, online, phone call or text messaging fraud in the last year. Nearly one third (32%) of those who said they lost money reported it happening via third-party seller scams on legitimate online retail sites. This was followed by 26% who lost money via money mule scams where users are solicited to transfer or move illegally acquired money on behalf of someone else, and 23% who lost money via stolen credit card or fraudulent charges.

These and other findings came from research used for building the newly released TransUnion (NYSE: TRU) H1 2025 Update to the State of Omnichannel Fraud Report, which shows how South African consumers continue to be targeted by fraudsters through a wide range of channels.

“With South Africa having the second greatest number of smartphone connections in Sub-Saharan Africa, with people using mobile phones to conduct their everyday business, connect with friends, or keep in touch with family, it’s easy to understand why digital fraud would be such a common tactic among fraudsters targeting this region,” said Amritha Reddy, senior director of fraud solutions at TransUnion Africa. "While cybercriminals will attack at any time using any channel, they appear to focus on channels most popular in the regions they are targeting.”

Nearly one third (31%) South African respondents indicated that they were not aware of being targeted by email, online, phone call or text messaging fraud at all, which raises questions as to whether these respondents were in fact targeted, yet simply unaware of the threat.

Based on the TransUnion study, South Africa had the greatest percentage of respondents among countries surveyed in Africa who said they fell victim to email, online, phone call or text messaging fraud in the second half of 2024. In contrast, Zambia had the lowest percentage of consumers who said they fell victim to fraud in the countries surveyed in Sub-Saharan Africa.

Table 1: Fraud Types Most Frequently Used to Target Consumers in Sub-Saharan Africa in the Last Three Months

Country	Targeted and fell victim	Targeted but didn’t fall victim	Not targeted	Most reported fraud scheme
South Africa	13%	55%	31%	Phishing
Kenya	11%	71%	19%	Smishing
Namibia	11%	52%	37%	Vishing
Rwanda	10%	57%	33%	Money mule
Zambia	9%	70%	21%	Smishing

Source: TransUnion Consumer Pulse Survey of 1,000 people in South Africans in December 2024

Communities and Video Gaming Among Top Industries Targeted by Suspected Digital Fraud

Globally, TransUnion determined that communities (online forums and dating sites) experienced the highest rate of suspected digital fraud[1] attempts in 2024. Nearly 12% of all attempted transactions within communities last year were suspected to be digital fraud. This was closely followed by video gaming (11%), with gaming (including online betting, poker, etc.) at 8% and retail (8%) rounding out the top four.

The logistics industry, which has seen growth in shipping fraud (often perpetrated by organised crime rings), saw the greatest suspected digital fraud volume growth globally in 2024, up more than 100% over 2023. That being said, the fraud rate remains at a relatively modest 3%. Gaming also saw a significant year-over-year (YoY) volume change, up 20%. Telecommunications (-79%), insurance (-29%) and video gaming (-23%) saw the greatest decreases in suspected digital fraud volume YoY.

“Digital fraud on community platforms is by no means a new phenomenon. In 2024, it appears that fraudsters targeted these areas with a renewed vigour,” said Reddy. “Cybercriminals take advantage of the trust inherent on community-based platforms, and target members with a wide range of scammer solicitations, the most reported type of digital fraud in communities.”

For attempted transactions where the consumer or fraudster was located in South Africa, gaming experienced the highest suspected digital fraud rate in 2024 at 6.3% with an 8.1% decrease in the volume of suspected digital fraud from 2023. The only South African industries in which suspected digital fraud increased YoY were insurance and communities.

“It is encouraging to see that attempts at digital fraud have decreased across all but two of the surveyed industries in South Africa,” Reddy says. “Organisations that draw on identity, device and behavioural insights to help them interact with legitimate consumers while mitigating fraud risk are more likely to protect themselves and their customers from the scourge of digital fraud.”

Table 2: Highest Digital Fraud Rates Across Leading Industries in South Africa

Industry	Suspected digital fraud attempt rate 2024	Change in volume of suspected digital fraud attempts from 2023 to 2024
Gaming	6.3%	-8.1%
Telecommunications	6.2%	-58.5%
Financial services	6.1%	-29.6%
Video gaming	6.0%	-67.2%
Insurance	5.6%	166.5%
Communities	5.0%	4.0%
Retail	2.9%	-8.9%
Travel & leisure	0.5%	-87.0%

Source: TransUnion TruValidate™

Fraud Comes with a Heavy Cost to Consumers

Consumers faced significant losses due to fraud. Among consumers TransUnion surveyed in 18 countries and regions in November and December 2024, 29% said they lost money due to email, online, phone call or text messaging fraud in the last year. The survey determined that the median amount those consumers said they lost due to fraud in the past year was R32,447. For those who said they lost money due to fraud in South Africa, the median stated amount lost was R12,518[2].

TransUnion came to its conclusions about digital fraud based on intelligence from TransUnion TruValidate.

Specific country and regional data in the report includes South Africa, Botswana, Brazil, Canada, Chile, Colombia, the Dominican Republic, Guatemala, Hong Kong, India, Kenya, Mexico, Namibia, the Philippines, Puerto Rico, Rwanda, Spain, the United Kingdom, the United States and Zambia. Download the TransUnion H1 2025 Update to the State of Omnichannel Fraud Report for more information and insights about the global fraud trends.

[1]^{The rate or percentage of suspected digital fraud attempts reflects those which TransUnion customers determined met one of the following conditions: 1) denial in real time due to fraudulent indicators, 2) denial in real time for corporate policy violations, 3) fraudulent upon customer investigation, or 4) a corporate policy violation upon customer investigation — compared to all transactions assessed. The country and regional analyses examined transactions in which the consumer or suspected fraudster was located in a select country or region when conducting a transaction. Global statistics represents every country worldwide and not just the select countries and regions.}

[2]^{Based on the exchange rate on 6 Jan. 2025}

12 December 2025

New Telco-Powered Credit Score Set to Transform Access to Finance for Millions of South Africans

Location: Business

TransUnion Africa, MTN and its digital platform business, Chenosis, are collaborating to harness mobile network data, setting a new standard for financial inclusion and responsible lending
A new alternative scoring solution, powered by Call Data Records (CDR), will help millions of financially excluded South Africans gain access to credit
By incorporating non-traditional data based on consumer consent, lenders can make more accurate and fair credit decisions, reducing risk while increasing approval rates

TransUnion Africa, in partnership with MTN and Chenosis, has launched CreditVision^® Telco Data Score, a first-of-its-kind credit scoring solution that uses mobile phone call data records to help millions of South Africans with limited or no formal credit history gain access to financial services.

This alternative data scoring model leverages Call Data Records (CDR), which reflect patterns in mobile phone network usage behaviour and correlates it to an individual’s financial behaviour. By using telco data as a proxy for financial reliability, the CreditVision Telco Data Score enables lenders to accurately assess New-to-Credit (NTC) consumers and expand access to safe, affordable credit.

Helping the Financially Excluded

According to TransUnion estimates, over 1.4 million credit-invisible South Africans open new credit accounts each year, contributing to more than four million new accounts over the past three years. Yet traditional scoring models often fail to assess this segment accurately, leaving more than 16 million adults outside the formal credit system.

Approximately 35% of New-to-Credit consumers are under the age of 25, many of whom are new to the workforce and often use credit to buy clothing for work, highlighting the need for innovative tools that support younger, digitally active individuals who may lack a conventional credit footprint. Successfully integrating these and other excluded consumers into the economy could add approximately R173 billion¹ to South Africa's GDP.

“With over 500 million² people across the continent excluded from formal financial systems, the scale of the challenge is undeniable. Traditional data models fail to reflect the realities of African consumers, leaving millions without access to credit and the opportunities it enables. Financial inclusion isn’t just part of our mission, it’s our mandate,” said Lee Naik, CEO of TransUnion Africa. “That’s why we believe the only way forward is to think differently, to lead with bold, African-born solutions. Innovations like CreditVision Telco Data Score, designed for Africa, by Africa, are helping us responsibly harness mobile data at scale. In doing so, we’re not only expanding access to credit, but we’re also unlocking economic potential, accelerating inclusive growth, and reshaping the future of finance across the continent.”

Creating Opportunity with Consent and Compliance

The use of CDR data is subject to explicit consumer consent and is managed in compliance with South Africa’s Protection of Personal Information Act (POPIA). MTN is responsible for consent management and will ensure that Chenosis, MTN’s API marketplace, facilitates the connection between MTN’s data ecosystem and partners like TransUnion in a secure and scalable manner.

“This partnership demonstrates how mobile technology and secure data sharing can support positive change in the financial sector and unlock new opportunities for millions of South Africans,” said Selorm Adadevoh, Group Chief Commercial Officer, MTN Group. “We are committed to ensuring that data is used responsibly, with the customer’s interests at the forefront. This is a model of what responsible innovation can look like.”

Empowering Lenders and Growing the Economy

For lenders, the CreditVision Telco Data Score has demonstrated a 25–35% improvement in predictive performance over previous alternative data models, based on recent pre-launch validations across the retail and banking sectors.

By adopting CreditVision Telco Data Score, lenders can better predict user behaviour and support responsible lending by ensuring that credit users at risk of default are not overexposed and can be effectively supported throughout their credit journey.

Importantly, the product also helps New-to-Credit consumers establish and build their credit footprint over time. According to TransUnion data, low-risk individuals significantly increase their credit exposure within 18 months of becoming credit active, underscoring the long-term benefits of responsible financial inclusion strategies.

“With Chenosis, we enable collaboration between mobile operators and solution providers while maintaining high security and compliance standards,” said Waseem Amra, Head of Products and Platforms, Chenosis. “This partnership highlights how secure data access can support innovation in financial services that can transform lives.”

This partnership between TransUnion Africa, MTN, and Chenosis reflects the growing trend of using diverse data sources to create more accurate and inclusive financial access. Integrating mobile network insights into credit scoring provides a practical and scalable way to reach more individuals, while maintaining high standards of privacy and compliance.

“With this inclusive innovation, TransUnion has taken the lead in creating an impactful solution to one of the continent’s most pressing challenges – finding responsible pathways to greater financial inclusion that will unlock opportunities for individual and national growth. By turning mobile data into meaningful opportunity, we have set the standard in making transformation possible by showing how technology can be used in groundbreaking alternative ways. Together with MTN and Chenosis, we are building a future where every South African, regardless of their financial history, has the chance to be seen, to be trusted, and to thrive,” Naik concluded. “When financial institutions can measure risk more effectively, they can lend more confidently, and more consumers can access opportunity, and that’s a win for everyone.”

_{^{1. Based on TransUnion’s modelling and interpretation of economic market dynamics. 2. Source:}}The Global Findex Database 2021

11 December 2025

South Africa’s Consumer Credit Market Sees Targeted Growth in Key Products, Despite New High in Personal Loans Delinquencies

Location: Business

Credit card originations rose by 30.7% as demand grew, with below prime originations up by one third year-over-year (YoY)
Vehicle finance originations grew significantly YoY, indicating growing momentum in the automotive industry
Non-bank personal loans saw highest delinquency rate since previous high point in Q2 2021

According to TransUnion’s (NYSE:TRU) Q1 2025 South Africa Industry Insights Report, the growth in originations of new credit cards, at 30.7% year-over-year (YoY), far outstripped growth for other consumer credit products during the first quarter of the year.

Strong growth in credit cards was driven, in part, by lenders extending cards to more below prime[1] borrowers than they did one year ago – up 33.1% YoY. Subprime and near prime borrowers accounted for 69.3% of credit card originations, up from 64.3% one year earlier. At the same time, lenders looked to actively manage the increased risk profile of borrowers by limiting the average credit limit on new credit cards – down 13.1% YoY.

Growth is likely to remain buoyant in the South African credit card market, with 33% of respondents to TransUnion’s recent Q1 2024 Consumer Pulse Survey saying that they planned to apply for a new credit card in the next 12 months.

Credit card average account balances increased by 7.1% YoY, although lenders’ default concerns may have been eased by the 20-basis point (bps) decrease in account-level delinquencies* over the same period, standing at 12.3% in Q1 2025.

“While inflation has dropped to the low end of the South African Reserve Bank’s target range during Q1 at close to 3%, South Africans are still experiencing financial pressures from prior price increases, turning to credit to help them make ends meet,” says Ayesha Hatea, director of research and consulting at TransUnion. “Despite these strains, consumers have increasingly prioritised keeping their credit cards in good standing, as they likely want to ensure access to the ongoing liquidity that this credit product provides.”

Vehicle loans grew at double-digit rate

The vehicle loans market continued to show encouraging signs of continued growth, as origination volumes increased by 11.6% YoY in Q1 2025. The average value of new loans also rose by 3.0% over the same period.

The highest growth rate continued to be among Gen Z[2] consumers, up 28.5% YoY. Within the Gen Z cohort, 62% of new vehicle loans were opened by consumers in the oldest subgroup in this generation, aged 26 to 29 years. This trend suggests that older Gen Z consumers are becoming increasingly active in the vehicle finance market, likely as they reach key life stages such as career stability and household formation. While this group is not necessarily New-to-Credit, their growing share of originations highlights a valuable opportunity for lenders to engage younger, upwardly mobile consumers.

In contrast, the share of vehicle loans declined across all other generations, with the exception of Gen X, where volumes remained relatively stable. This reinforces the importance of targeting older Gen Z consumers as a key growth segment in the vehicle finance space.

With a 0.25% repo rate cut announced by the South African Reserve Bank (SARB) in January followed by another in May, demand for vehicle loans is likely to remain buoyant, with more than one fifth (22%) of South Africans surveyed in the TransUnion Q1 Consumer Pulse Survey indicating that they intend to take out a new car loan or lease in the next 12 months.

“With vehicle ownership is a priority due to limited public transport offerings, buying a vehicle is often a first step into secured credit for young professionals,” said Hatea. “Vehicle finance often requires relatively small deposits, and flexible financing options can be negotiated to make monthly repayments more affordable. Borrowers don’t need as extensive a credit history to purchase a vehicle as they do to buy a home. Successfully managing a vehicle loan demonstrates financial responsibility, which can strengthen future home loan applications.”

Personal loans leveraged for meeting monthly expenses

During the first quarter of the year, consumers also increasingly turned to personal loans as strategic tools to achieve their financial objectives, with originations growing for both bank and non-bank personal loan lenders – up 2.7% and 11.5% YoY, respectively. Demand for personal loans will likely continue, with 35% of surveyed South Africans saying that they intend to apply for a personal loan in the next 12 months.

However, non-bank lenders may yet have to refocus their risk management strategies in the coming months as more than two in five (41.3%) of South Africans who hold one of these loans – 83.9% of whom are below prime borrowers – being three months or more in arrears during Q1 2025. This is a 520-basis point (bps) YoY increase and is the highest delinquency rate for this product since the previous high of 39.1% in Q2 2021.

The delinquency rate among non-bank personal loans was 15 percentage points higher than delinquencies on bank personal loans, where below prime borrowers comprise 71.8% of the bank personal loans book.

“South Africans are increasingly turning to low-value personal loans with shorter repayment terms to manage their monthly expenses. However, persistently high delinquency rates — particularly among non-bank personal loans — indicate that many consumers are under significant financial pressure and struggling to meet their loan commitments,” says Hatea. “As lenders respond to growing demand for this type of credit, it’s essential they align their growth strategies with prudent risk management to ensure long-term sustainability.”

Home loans remain under pressure

Home loans were the only sector to experience a decline in originations in Q1 2025, down 10.8% YoY. Although originations fell across all risk tiers, loans to prime and above consumers saw a particularly sharp decline, down 21.1% YoY. This continues the downward trend in home loan growth observed since Q1 2020, with exception of a moderate YoY increase between Q1 2022 and Q1 2023.

“The fact that even prime consumers are pulling back from the housing market is a clear signal that affordability remains a significant barrier,” said Hatea. “This trend has implications not only for the credit market, but also for broader economic activity tied to home ownership and property development.”

As the housing finance sector continues to soften, lenders may need to reassess their strategies. This includes rethinking product design and pricing, as well as how they connect with younger consumers and first-time buyers, in order to reignite demand in a segment that has traditionally served as a foundation of secured lending.

Table 1: Key South African Credit Market Metrics (Q1 2025 vs Q1 2024)

Product	YoY origination growth	Serious account-level delinquency rate*	YoY basis points (bps) change in delinquency rate
Credit card	30.7%	12.3%	-20 bps
Bank personal loan	2.7%	26.3%	14 bps
Non-bank personal loan	11.5%	41.3%	520 bps
Clothing accounts	7.6%	25.9%	-294 bps
Retail instalment	16.0%	27.1%	-138 bps
Retail revolving	5.4%	14.9%	-350 bps
Home loans	-10.8%	7.4%	19 bps
Vehicle finance	11.7%	5.4%	-1 bps

*Account-level serious delinquency rate, measured as a percentage of accounts three or more months in arrears

[1]^{Scores are based on TransUnion’s CreditVision® generic scoring methodology. Risk distribution key: subprime (0-625), near prime (626-655), prime (656-695), prime plus (696-720), super prime (721-999).}

[2]^{TransUnion age distribution: Gen Z (Born 1995 – 2010); Millennials (Born 1980-1994); Gen X (Born 1965-1979); Baby Boomers (Born 1946-1964}

9 December 2025

TransUnion Announces Minority Investment and Strategic Partnership with Omnisient to Accelerate Alternative Data Adoption

Location: Business

TransUnion today announced a minority investment and broader strategic partnership with Omnisient, a South Africa-founded FinTech operating internationally that offers a privacy-preserving data collaboration and advanced analytics platform. The Omnisient platform empowers businesses to safely access high-value consumer data ecosystems and rapidly integrate alternative data sets to drive intelligent decision-making. As part of the investment, a TransUnion representative will join Omnisient’s board of directors.

“The Omnisient platform allows multiple clients to use built-in advanced analytical tools to simultaneously evaluate the utility of diverse data sets, identifying those that deliver measurable value. Through this collaboration, TransUnion expects to gain access to a broader range of alternative data sources and privacy preservation capabilities. By accelerating the integration of high-impact data into our ecosystem, we intend to enhance existing solutions and develop new, market-relevant products that better meet the evolving needs of our customers,” said Lee Naik, Regional President/ CEO of TransUnion Africa.

“Traditional data models often fail to reflect the lived realities of African consumers, leaving millions without access to credit and the opportunities it enables,” said Naik. “Financial inclusion is central to unlocking economic growth across the continent. That’s why we’re committed to leading with bold, African-born solutions designed to see the unseen and serve the credit invisible by integrating alternative data sets alongside traditional credit data in ways that reflect uniquely African contexts and realities. By incorporating non-traditional indicators of financial behaviour, this approach broadens access to credit and helps us reach more underserved communities. We believe accelerating the adoption of alternative data is critical to closing the credit gap at scale, enabling faster, fairer and more inclusive access to financial services for millions across the continent."

“Our privacy-preserving data collaboration platform brings financial services and consumer brands together, allowing them to discover, validate and commercialise new alternative sources of consumer behavioural and transactional data without having to exchange sensitive personal information,” said Jon Jacobson, co-founder and group CEO of Omnisient. “This data allows financial institutions to make better risk decisions with more confidence and security, unlocking the potential to grow financial inclusion for hundreds of millions of people around the world.”

This collaboration marks a natural progression in TransUnion’s strategy to expand financial inclusion across Africa. By leveraging privacy-enabled alternative data sets through Omnisient’s platform, TransUnion intends to strengthen its ability to help address the challenge of bringing an estimated 500 million* financially excluded Africans into the formal financial ecosystem. By responsibly harnessing alternative data at scale, TransUnion sees the opportunity to bring millions of new-to-credit and credit-underserved consumers across Africa into the financial mainstream. This enables individuals to begin building a credit profile, many for the first time, laying the foundation for long-term economic empowerment. It’s a powerful demonstration of TransUnion’s commitment to using Information for Good^® to drive measurable impact at scale: expanding access to credit, unlocking economic potential and reshaping the future of finance across Africa.

Global demand is rising for alternative data solutions that protect privacy, build trust and unlock value. Omnisient’s platform meets this need with technology that enables secure, privacy-preserving data collaboration. Instead of transferring raw data, Omnisient uses tokenised keys to represent personal information in the data set, ensuring privacy is maintained throughout the process. As a leading provider in Africa of secure, many-to-many data connectivity between banks, financial institutions and third-party sources, Omnisient is driving innovation in data collaboration.

^*Source:The Global Findex Database 2021

8 December 2025

South Africans Signal Cautious Confidence as Financial Habits Evolve

Location: Business

TransUnion’s Q2 2025 Consumer Pulse Study reveals strategic shifts in saving, borrowing, and fraud defence, with younger generations leading the way
75% of South Africans expect their income to rise, but nearly 39% anticipate missing at least one bill or loan payment
45% of Gen Z and 39% of Millennials plan to apply for credit, leading a shift toward more proactive financial habits
58% of consumers were targeted by fraud in Q2, with many responding by strengthening their digital security

South African consumers are responding to ongoing financial pressures with increasing intent and vigilance. While inflation, high interest rates and job market uncertainty continue to weigh on household budgets, the latest TransUnion Consumer Pulse Study for Q2 2025* reveals a population adjusting not just defensively, but proactively. From rethinking spending and saving to becoming more discerning about credit and fraud, South Africans are adopting behaviours that suggest a shift toward long-term financial resilience, especially among younger generations.

“South Africans are showing resilience with purpose,” said Ayesha Hatea, director of research and consulting at TransUnion. “They’re not simply reacting to pressure, they’re taking charge, rebalancing their finances and protecting their future.”

Mixed Incomes, Bold Adjustments

While there are some positive signs, many households are still experiencing fluctuations in their income. In the second quarter, 21% of consumers said their household income had decreased, while 38% reported an increase. A majority of respondents (75%) are hopeful that their earnings will increase in the next year. However, this confidence exists alongside financial challenges, with nearly 39% of consumers reporting that they expect they might miss at least one bill or loan payment in the near future.

This financial pressure is driving noticeable changes in how people manage their money. More than half of consumers (54%) trimmed back on non-essential expenses like dining out, entertainment and travel. Many are also taking steps to strengthen their financial security; 31% paid down debt faster, 24% put more into emergency savings or stokvels and 37% planned to increase their retirement or investment savings.

Generational Differences Define the Shift

While overall behaviours are trending positive, the evolution is not uniform across age groups. Younger consumers, particularly Gen Z (ages 18-28) and Millennials (29-44) are emerging as drivers of this transformation. They are more likely to apply for credit, monitor their credit reports frequently and adopt security tools like multi-factor authentication.

Forty-five percent of Gen Z respondents and 39% of Millennials indicated they plan to apply for or refinance credit in the next year, compared to just 27% of Gen X (45-60) and 15% of Baby Boomers (61+). They are also the most engaged in monitoring their credit monthly and believe that access to alternative data, such as rental or Buy Now Pay Later (BNPL) payment histories, would improve their credit scores.

“Younger South Africans are embracing financial tools with growing confidence,” Hatea added. “They’re more comfortable with digital platforms, increasingly aware of how their financial choices affect their long-term goals, and, as a result, are more proactive about managing their credit.”

Cautious Credit Intent Amid Access Concerns

While 92% of consumers believe access to credit is important to achieving their financial goals, only 36% intend to apply for credit in the coming year, a figure that has remained stable since Q1. This cautious demand reflects continued uncertainty around employment, income and affordability.

Consumers favour unsecured lending, with credit cards (30%), personal loans (28%) and BNPL services (25%) attracting the most interest. Interest in secured lending remains comparatively low, with only 22% planning to apply for vehicle finance and 19% expressing interest in home loans.

Still, barriers remain. Nearly half (48%) of consumers said they had considered applying for credit but ultimately decided not to. The main reasons were income/ employment status (30%), high borrowing costs (29%) and concerns about their credit history (27%). Overall, 45% of consumers believed they would be approved if they applied for credit. While this figure reflects general sentiment, optimism tends to be higher among those who actively monitor their credit, suggesting a link between financial awareness and confidence.

Digital Fraud on the Rise, but So Is Awareness

As digital engagement grows, so does the threat of fraud. In Q2 2025, 58% of South Africans reported being targeted by fraud schemes, a decrease from the previous quarter (61%) with 13% confirming they had fallen victim. The most common scams included gift card or money transfer scams (33%), phishing (31%), smishing (30%) and third-party seller scams (28%).

Consumers are responding with heightened vigilance in response to cyber security concerns. A majority (59%) changed their passwords, 39% checked their credit reports and 25% added multi-factor authentication. Gen Z and Millennials were the most likely to take protective action, a likely result of both their greater exposure to digital platforms and higher awareness of evolving scam tactics. Alarmingly, 21% of consumers said they took no action at all, often citing uncertainty about what to do. This highlights the ongoing need for stronger cybersecurity and fraud education, and accessible protection tools.

“Consumers are trying to keep pace, but the threat landscape is evolving quickly,” said Hatea. “What we need now is a national conversation, one that gives all South Africans the knowledge and resources to protect their identities in a digital-first world.”

A Financial Turning Point

The Q2 2025 Consumer Pulse Study reveals a country making deliberate financial choices in the face of uncertainty. South Africans are shifting from survival mode to a more balanced, future-focused financial mindset. While challenges remain, the direction is clear; consumers are becoming more selective in how they spend, more strategic in how they borrow and more vigilant in how they protect themselves.

“At TransUnion, we believe these shifts represent not just resilience, but growth,” concluded Hatea. “South Africans are taking ownership of their financial journeys and in doing so, they’re laying the groundwork for lasting stability and inclusion.”

Consumers can get their free annual credit report from TransUnion here.

^{* This online survey of 922 adults was conducted May 5–25, 2025}

7 December 2025

TransUnion Unlocks Smarter, Faster Financial Services for SMMEs and FinTechs With API Marketplace

Location: Business

TransUnion’s new API Marketplace gives SMMEs and FinTechs instant, self-service access to credit, identity, and fraud prevention tools
The platform simplifies integration, accelerates decision-making, and supports inclusive, data-driven financial services
Designed for agility and scale, it empowers smaller businesses to compete and innovate in South Africa’s growing digital economy
Improved access to accurate data enables businesses to better serve underserved communities, advancing equitable access to financial services

Global information and insights company TransUnion Africa has launched its API Marketplace, a streamlined digital platform designed to give small, medium, and micro enterprises (SMMEs) as well as FinTechs direct, self-service access to a wide range of credit, identity and fraud prevention solutions. The platform aims to simplify integration, strengthen risk assessment, and support the delivery of faster, more personalised financial services across the country. The API Marketplace helps reduce technical complexities, enabling companies to quickly incorporate credit checks, identity verification, and fraud detection into their operations for faster, more accurate decision-making.

Simplifying Access to Trusted Data Solutions

For many SMMEs and FinTechs, limited access to reliable credit data, time-consuming verification processes, and the burden of manual fraud checks can slow growth and undermine customer trust. The TransUnion API Marketplace addresses these pain points by allowing businesses to discover and embed TransUnion’s trusted data solutions directly into their systems, without lengthy onboarding processes or complex development cycles.

“With the launch of the TransUnion API Marketplace in South Africa, we’re empowering SMMEs and FinTechs with the tools they need to thrive in the digital economy,” says Dee Chetty, Chief Product Officer at TransUnion Africa. “It’s about lowering barriers to entry for businesses aiming to innovate quickly, deliver inclusive financial services, and make smarter decisions, while upholding the highest standards of data integrity and security.”

The platform offers real-time access to insights that support key business functions, from identity verification during customer onboarding to fraud flagging and credit risk assessment throughout the customer lifecycle. This is particularly powerful for SMMEs and FinTechs, which often operate with lean teams and need to maximise efficiency without compromising on due diligence.

Supporting Financial Inclusion and Economic Growth

According to the latest Mastercard SME Confidence Index, 90% of South African SMMEs have adopted digital payments in recent years, demonstrating the sector’s appetite for modernisation. However, many still lack access to the kind of scalable, reliable infrastructure that larger organisations take for granted. The API Marketplace bridges that gap, enabling smaller firms to leverage TransUnion’s capabilities in a cost-effective and agile way.

Crucially, the offering also supports national priorities around financial inclusion. Improving the flow of accurate credit and identity data enables businesses to offer more tailored products to underserved consumers, particularly in emerging markets and low-income communities. This helps create a more transparent and equitable financial ecosystem, where access to funding and services is based on real, data-driven insights.

“The API Marketplace is not just a product, it’s an enabler of impact,” adds Chetty. “We know that the future of inclusive finance in South Africa depends on access: to data, to tools, and to trust. This platform delivers on all three, helping more businesses deliver safe, responsible, and responsive financial products.”

Developer-Friendly Design for Rapid Deployment

Digitising integration through the API Marketplace enhances operational efficiency and significantly shortens development timelines. The platform includes a wide range of features designed for accessibility and ease of use. It offers a searchable API catalogue, developer-friendly documentation, and robust security protocols, all designed to reduce friction and accelerate deployment. A structured onboarding process is already in place, with plans to introduce full self-service and digital onboarding in the next phase of development.

Looking ahead, TransUnion sees the API Marketplace as a critical lever for economic resilience and innovation, particularly as the South African FinTech sector continues its rapid growth. The local FinTech market is projected to reach USD 14.86 billion by 2033, with APIs playing a foundational role in scaling new financial solutions.

Visit TransUnion’s API Marketplace for more information.

6 December 2025

Be the Reason: A Movement in Partnership with TransUnion and the International Finance Corporation to Unlock Financial Opportunity for All

Location: Business

TransUnion, a global information and insights company, has launched a bold new campaign, ‘Be the Reason Things Change’, aimed at making financial inclusion a reality for more South Africans. This powerful initiative calls on individuals, communities, businesses, and institutions to join a movement for change, one that ensures every person is seen, supported, and given the tools to participate in the formal financial system.

In a country known for both its beauty and inequality, where access to formal credit remains out of reach for many, ‘Be the Reason Things Change’ seeks to break down the barriers that keep people excluded, by focusing on consumer education, innovation, and community engagement. The campaign is designed to help South Africans take control of their financial futures, regardless of who they are or where they come from, whilst also advocating for businesses to embrace alternative data and innovative scoring solutions to see and serve the unseen. By doing so, they too can empower the disempowered, expanding access and inclusion, and enabling more people to participate meaningfully in the financial ecosystem and live the lives they deserve.

“At TransUnion, we believe in a world where the impossible becomes possible, where the unseen are finally seen, and where every South African deserves the opportunity to participate fully in the economy,” says Lee Naik, CEO TransUnion Africa.

’Be the Reason Things Change’ is more than a campaign slogan; it’s a call to action to take part in building a more inclusive financial system. Through innovative data solutions and consumer education, we aim to spark a national conversation about breaking down barriers in the credit landscape and ensuring financial empowerment is accessible to all. Ultimately, we want more South Africans to be included in the formal financial economy, empowering them to understand how access to credit can transform their lives and enable them to uplift their communities,” says Naik.

Addressing South Africa’s Financial Inclusion Challenge

Many South Africans continue to face obstacles in accessing formal credit and quality financial services. Traditional systems often feel exclusive or out of reach, especially for underserved individuals and small businesses, because they rely heavily on past borrowing behaviour as the primary measure of creditworthiness. According to TransUnion’s CreditVision® Telco Data Score data-modelling, over 1.4 million credit-invisible South Africans open new credit accounts each year, contributing to more than four million new accounts over the past three years*. Yet traditional scoring models frequently fail to assess these consumers accurately, leaving over 16 million adults outside the formal credit system. Successfully integrating these and other excluded consumers into the economy could contribute an estimated R173 billion to South Africa’s GDP.

A significant portion, approximately 35% of new-to-credit consumers are under the age of 25, many entering the workforce for the first time and using credit to cover essentials such as work clothing. This highlights the urgent need for innovative, inclusive tools that better reflect the realities of younger, digitally active individuals who may lack a conventional credit footprint.

TransUnion is shifting the paradigm by embracing alternative data, creating new scoring capabilities, and ensuring that individuals who were once unclassifiable can now be assessed fairly and accurately. Its “Be the Reason Things Change” campaign responds to this need by equipping the public with practical tools, credit education, and the confidence to take charge of their financial futures.

Collaborative Effort with Global Partners

The campaign is supported by the International Finance Corporation (IFC), the private sector arm of the World Bank Group, has played a key role as a technical advisor and promotor of credit information tools in South Africa, reinforcing the global imperative to expand equitable access to financial services.

“We are proud to support TransUnion’s ‘Be the Reason Things Change’ campaign, which aligns closely with our mission to advance inclusive economic development,” says Cláudia Conceição, IFC Regional Director for Southern Africa. “By removing barriers to credit access, this initiative empowers individuals and communities to build financial resilience and unlock economic opportunity, key pillars of long-term social impact.”

This collaboration highlights the value of cross-sector partnerships in tackling systemic financial exclusion, combining local insights with global best practices to deliver scalable solutions.

Empowering Through Education, Innovation, Investment and Africa Firsts

‘Be the Reason Things Change’ will see TransUnion roll out a fully integrated marketing campaign designed to demystify the credit system and empower people from all walks of life. Key pillars of the campaign include:

A first-ever interactive peelable billboard in Africa, installed at Melrose Arch, located by the entrance off Corlett Drive in Johannesburg.
A first-ever digital billboard aimed at reaching audiences beyond the Johannesburg area.
Transformational stories from campaign ambassadors include Springbok rugby stars Makazole Mapimpi and Lukhanyo Am, as well as fashion entrepreneur Tshepo Mohlala
Springbok, Lukhanyo Am and fashion entrepreneur, Tshepo Mohlala will be launching the campaign at Melrose Arch on 21 August 2025 where they will peel the first layers of the billboard and share their own personal journeys.
Over R10m valued in sponsorship and investment in e-learning credit courses for over 5,000 South Africans.
Practical education: Simple, clear resources to help people understand credit scores, manage debt, and make informed financial choices.
A unique AI-powered digital film piece.
Innovative Solutions: New offerings to help enable lenders to see consumers previously unseen, empowering consumers to access new credit opportunities

‘Be the Reason Things Change’ is about rewriting the story around credit and creditworthiness,” says Naik. “We want every South African to understand how credit works, what their score means, and how they can maintain and improve it. More importantly, we want them to believe they can be the reason things change.”

Campaign Execution Partners

The campaign was brought to life through a dynamic collaboration with creative agency 1 Over One, who led the conceptual development; local production partner Run Jump Fly, who delivered a unique AI-powered digital film piece, FleishmanHillard South Africa and Capacity Relations who provided strategic PR, media and activation support to amplify the message and ensure meaningful engagement across key audiences.

Join the Movement

TransUnion invites all South Africans to join the movement for financial inclusion. To learn more, participate in the campaign, and access educational resources, visit www.transunion.co.za/bethereason.

Consumers can get their free annual credit report from TransUnion here.

^{* The three-year period refers to an analysis of the TransUnion Credit Bureau database over the period for January 2022 – December 2025.}

5 December 2025

5 Smart Strategies to Manage Debt and Interest Rates in 2025

Location: Business

South Africans are learning to live and thrive in a financially uncertain world. The latest TransUnion Consumer Pulse Study (Q2 2025) shows that while 39% of households expect they may miss at least one bill or loan payment, many are actively reshaping their habits to build financial resilience.

Encouragingly, 31% of consumers are paying down debt faster, 24% are boosting emergency savings, and 37% plan to increase their retirement or investment contributions. These trends suggest that South Africans are not only reacting to pressure, but they are also taking proactive steps to protect their financial futures.

Ayesha Hatea, director of research and consulting at TransUnion South Africa shares some tips and tricks to help you manage debt and interest rates more effectively in 2025:

1. Pay Off High-Interest Debt First

The study highlights that more consumers are accelerating debt repayment and for good reason. Credit cards and personal loans often carry the highest interest rates when looking at consumers with multiple products in their wallet.

“In a high-interest environment, every rand you pay off today saves you from paying more interest tomorrow,” says Hatea

Tip: List your debts and focus on paying off the ones with the highest rates first, while keeping up with minimum payments on the rest.

2. Be Strategic About Borrowing

Access to credit remains crucial. 92% of South Africans believe it’s important for achieving their goals. Yet only 36% intend to apply for credit in the next year, reflecting caution amid high borrowing costs and income uncertainty.

If you do borrow, make it purposeful. The study found that demand is strongest for credit cards (30%), personal loans (28%), and Buy Now, Pay Later services (25%) but remember, these are all unsecured products that can quickly become costly if not managed well.

Tip: Compare interest rates, fees, and repayment terms before taking on new credit. Avoid unnecessary borrowing for short-term wants when rates are high or if you aren’t sure you’ll be able to make the necessary repayments.

3. Build a Safety Net, Even Small Steps Count

Nearly one in four consumers (24%) increased contributions to emergency savings or stokvels in Q2. In addition, 37% plan to grow their retirement or investment savings in the coming months.

Tip: Start with a modest, consistent contribution to an emergency fund, even R200 a month can create a buffer that reduces reliance on credit when life throws curveballs.

4. Strengthen Your Financial Awareness

The study shows that 70% of South Africans check their credit reports at least quarterly, with Gen Z and Millennials leading the way. Those who actively monitor their credit tend to feel more confident and have a better understanding of their overall financial commitments.

Tip: Check your credit report regularly, track your score, and make sure all information is accurate. Awareness is power when it comes to negotiating better credit terms.

5. Protect Yourself Against Digital Fraud

Fraud remains a real risk with 58% of South Africans saying they were targeted by scams in Q2, and 13% fell victim. Younger generations are more likely to adopt safeguards like multi-factor authentication, but 21% of consumers took no action at all.

Tip: Use strong, unique passwords, enable two-factor authentication, and monitor your accounts for unusual activity. Protecting your identity is just as important as protecting your money.

The Bottom Line

The TransUnion Consumer Pulse Study shows that while many households remain under pressure, South Africans are becoming more selective in how they spend, strategic in how they borrow, and vigilant in how they protect themselves.

“Resilience comes from balance: focus on responsible spending and borrowing, reduce costly or unsustainable debt, and build savings to protect against future shocks,” Ayesha concludes.

By taking small, deliberate steps today, households can better manage debt and interest rate uncertainty and build financial stability for tomorrow.

4 December 2025

TransUnion South Africa Busts Three Short-Term Insurance Industry Myths

Location: Business

Every industry has its myths, and the short-term insurance environment is no exception: leading industry players plan their growth strategies around perceptions of a limited pool of customers, focusing mostly on pricing strategies to attract new business, and finding ways to avoid consumers perceived as too risky.

The best way to confirm or ‘bust’ industry myths is to test them through experiments and data analysis to reveal the truth – and that’s exactly what TransUnion South Africa did with data it holds in the short-term insurance sector.

“South African consumers remain under pressure despite recent interest rate cuts, making this an opportune moment for insurers to rethink their customer acquisition and retention strategies – and to challenge the truisms they’ve relied on in recent years,” said Schalk Fischer, insurance lead at TransUnion South Africa. “To drive better outcomes, insurers must evolve and adapt their strategies to respond to changing market conditions, drawing on risk-management solutions that feature unique data and advanced analytics.”

Myth 1: With stagnant total policy volumes, the only way for an insurer to grow is to win customers from other insurers.

In assessing all new short-term insurance policies taken out between April 2024 and March 2025, TransUnion found that only 17% of new policies were opened by consumers moving to another insurer. Another 37% involved ‘policy splitting’, where consumers moved cover of one of their assets to a new provider, but did not move their whole portfolio.

This means that roughly 54% of new policies are opened due to churn – a significant portion, but certainly not the overwhelming portion that many insurers believe it to be.

“This data shows key growth opportunities for insurers lie among consumers who are new to insurance. In fact, 33% of new policies opened during the time of the study were taken out by consumers who had not had an insurance premium in the previous 24 months,” Fischer said. “While the short-term industry will always be very competitive, there are growth opportunities outside of working aggressively to attract customers from other insurers.”

Myth 2: Loyalty in short-term insurance is dead. Price is the primary variable.

With many consumers scrambling for cost savings, price is perceived to be the most important differentiator between insurers, along with being seen as the main reason that consumers leave one insurer for another.

TransUnion’s analysis showed that 13% of insured consumers who cancel their insurance eventually return to their original insurance provider over time, without switching to another insurer in the interim.

This brand loyalty is fairly consistent between different distribution channels: 9% for banks’ insurance offerings, 11% for brokers, and 14% for direct insurers.

“These findings highlight that, while insurance pricing is certainly a leading consideration among consumers, it is evident that brand loyalty is still a driving factor,” Fischer said. “Marketing and acquisition strategies clearly focus on price, but there’s a greater than expected opportunity to build loyalty that will either retain customers or encourage them to return to brands they have trusted before.”

Myth 3: The new-to-insurance segment is small and only includes risky younger consumers.

TransUnion’s analysis revealed that one in three (33%) consumers who took out policies between April 2024 and March 2025 were new to insurance – they did not have short-term insurance payments linked to their identity number in the previous 24 months.

However, this doesn’t necessarily mean that all newly insured consumers were uninsured before. Some may have previously been covered under their partner or spouse, and later separated their insurance portfolios, or they could have been young adults who sought their own cover after being included in their parents’ policies.

“These findings show that insurers need to expand the scope of how they segment their target audiences, as new-to-insurance consumers are not always who they’re perceived to be,” Fischer adds.

The analysis revealed additional insights into consumers taking out a policy for the first time. Only 6% were aged 18 to 24 years – perceived to be the riskiest consumers – while the greatest portion of these consumers (36%) were aged 25 to 35 years, followed by 36 to 45 year olds, who took out 25% of new policies. It’s clear, then, that consumers aged 25 to 45 present the greatest opportunity for insurers.

In overlaying loyalty data with these findings, it emerged that only 1% of 18 to 24 year olds shopped around for a better deal once they were granted cover, while less than a quarter (24%) of 25 to 35 year olds shopped around. However, consumers aged 36 to 45 showed the greatest propensity to shop around for a better deal, with 29% taking on that challenge.

The myth is officially busted: opportunities for growth lie well beyond young consumers who have only just reached eligibility to apply for their own short-term insurance policies.

“While the short-term insurance market is perhaps not growing at the rate that many insurers would like, our analysis shows that it’s far from stagnant. Clear segmentation along with careful risk management and profitability assessments can help providers acquire lower-risk, higher-value customers across diverse groups of potential customers,” Fischer said. “While price remains a significant driver among consumers, other variables continue to play a meaningful role in building customer loyalty.”

3 December 2025

South Africa’s Automotive Market Accelerates to 11-Year High as Value Brands and Younger Buyers Drive Momentum

Location: Business

111 697 new passenger vehicles sold in Q3 – up 23.4% year-on-year, the highest quarterly total since 2014
Chinese brands captured a record 15%+ market share, growing almost nine times faster than the market average
Passenger-vehicle exports rebounded 4.1% year-on-year, powered by a 63.7% September surge to a six-year high

South Africa’s automotive market shifted into top gear in the third quarter of 2025, posting its strongest sales performance in more than a decade as greater macro-economic stability, easing interest rates and a firmer rand supported renewed consumer demand. According to TransUnion’s Q3 2025 Mobility Insights Report, total new-passenger-vehicle sales reached 111 697 units, 23.4% higher year-on-year (YoY), while new vehicle inflation dropped to a record low of 1.5% (since tracking began in 2008), creating one of the most competitive pricing environments in recent memory.

“Affordability and choice are redefining South Africa’s automotive landscape,” says Lee Naik, CEO TransUnion Africa. “Consumers are seeking greater value and flexibility and manufacturers that meet this demand through innovation and pricing discipline are winning the race for growth.”

Affordability Drives Record Growth and Market Realignment

Although established OEMs returned to positive growth in Q2 and Q3 2025, the market’s transformation is being led by Chinese manufacturers expanding nearly nine times faster than the overall market, with YoY growth of 89% in Q2 and 88% in Q3.

Their combined share has quadrupled since 2021 to more than 15%, powered by competitively priced, feature-rich SUVs and sedans that appeal to cost-conscious yet tech-savvy buyers. Top-performing value brands YoY included JAC (67% volume increase), GWM (54%), Mahindra (42%) and Chery (35%), while BMW (27%) proved that premium marques can still thrive by combining desirability with strong product pipelines.

“This isn’t a short-term surge, it’s a structural reset,” adds Naik. “The success of value-driven models shows how affordability, technology and trust are now the true levers of brand growth in South Africa.”

Younger and High-Income Buyers Sustain Demand

Despite surging sales, TransUnion’s recent Consumer Pulse Survey shows a modest easing in purchase intent, with the share of respondents likely to buy a vehicle in the next three months declining from 19% in Q2 to 17% in Q3. The report suggests that current sales momentum is being driven primarily by pent-up demand, dealer incentives and fleet renewals, rather than broad-based consumer confidence.

Purchase behaviour also remains sharply segmented across both age and income groups. Younger consumers continue to lead intent, with 21% of Gen Z and 19% of Millennials planning to buy a vehicle in the next three months, compared to 13% of Gen X and 8% of Baby Boomers. From an income perspective, high-income households earning R200 000 or more per month show the strongest intent at 34%, while middle- and lower-income consumers remain significantly more cautious in their purchasing outlook.

Electrification: A Tale of Price and Generation

Internal-combustion vehicles (ICE) remain the single largest category in consumer purchase intent, accounting for 42% of consumer preference, while interest in hybrid (39%) and plug-in hybrid (24%) models is steadily increasing. The shift toward electrification is most pronounced among Gen Z consumers, with 55% favouring hybrids and 32% considering battery-electric vehicles (BEVs).

This generational shift toward greener technology is evident among high-income buyers, with 75% considering plug-in hybrids, driven primarily by their perceived affordability. In contrast, preference for ICE vehicles remains largely affordability-based among lower-income segments. Higher budgets within affluent households enable greater consideration of hybrid electric (HEV), plug-in hybrid (PHEV), and battery electric vehicles (BEV), reinforcing an emerging “electrification divide.” This dynamic presents a significant opportunity for OEMs and financiers to tailor product offerings and financing strategies to meet the distinct needs of different age and income segments.

Connected Cars: Data Becomes the New Engine

Q3’s Mobility Insights Report special feature, The Connected Road, explores how connected-car technology is transforming mobility. Connectivity is now standard in most post-2015 vehicles, enabling real-time navigation, predictive maintenance, remote access, and advanced safety systems. Yet global data warns of “connectivity fatigue”: Over three quarters (76%) of drivers internationally don’t subscribe to connected services, mainly due to cost.

Naik says: “South Africa has a chance to leapfrog global missteps by focusing on value-adding applications, safer driving, cheaper insurance and smarter maintenance rather than gimmicks.”

Exports Rebound and Dealer Confidence Climbs

Passenger-vehicle unit exports rose 4.1% YoY after a steep Q2 contraction, driven by a 63.7% September surge that lifted shipments to a six-year high. Meanwhile, the RMB/BER Motor Traders Confidence Index advanced to 54, marking its second net-positive reading of 2025 and notably placing it above the neutral 50-point mark, which signals growing dealer optimism amid sustained sales momentum and improving export conditions.

Balancing Value and Transformation

The convergence of affordability, segmentation, electrification, and connectivity signals a pivotal shift in the automotive industry. “The future belongs to brands and financiers that master both the value-driven present and the connected, electrified future,” concludes Naik. “Data-led insight will be the bridge that connects today’s strategies with tomorrow’s innovation

Read the full TransUnion South Africa Q3 2025 Mobility Insights Report here.

2 December 2025

South African Automotive Market: Recovery Gains Traction but Headwinds Persist

Location: Business

New passenger sales rose 22.5% year-on-year, the strongest volumes since 2014
Chinese automakers expanded their market share to nearly 15%, up from just 3.1% in 2022
Passenger-vehicle exports contracted sharply, down 24.6% amid weaker global demand and new US tariffs

TransUnion’s latest Mobility Insights Report shows South Africa’s automotive market building momentum in 2025, supported by a favourable interest rate environment, record-low new-vehicle inflation, and liquidity from the two-pot pension reform. While recovery is underway, the outlook remains fragile, with affordability constraints and export headwinds threatening longer-term growth.

Supportive Shifts, But Growth Remains Fragile

The South African Reserve Bank has cut interest rates five times since September 2024 and inflation has returned to the lower end of the 3-6% band¹, providing households with some relief. Consumer confidence has improved among middle- and higher-income groups, although low-income consumers continue to face pressure from food and electricity costs².

“These macro shifts provide short-term support to the vehicle market, but momentum is likely to taper in 2026 without further reforms,” said Lee Naik, CEO of TransUnion Africa.

Affordability And Value Drive a Surge

Passenger car sales broke through the 35,000-unit ceiling for the first time in years, with July and August 2025 marking the strongest volumes since 2014. According to Naamsa, new passenger car sales grew 22.5% year-over-year (YoY) in Q2, fuelled by lower borrowing costs, aggressive OEM incentives and the entry of new value-focused brands.

Chinese automakers continued their rapid growth, expanding market share from 3.1% in 2022 to nearly 15% in Q2 2025. Their affordable, tech-rich SUVs and expanding dealer networks are reshaping competition, forcing legacy OEMs to rethink pricing, features, and model cycles. Toyota retained overall leadership, with Suzuki securing second place for the second consecutive quarter.

“Improved affordability, aggressive incentives and growing demand for value brands, alongside modest support from two-pot withdrawals, helped sustain momentum through 2025. However, as interest rates remain elevated and credit conditions tighten, and the two-pot effect normalises, growth is expected to moderate in 2026, with export risks and rand volatility adding uncertainty,” said Naik.

Diverging Trends: New vs. Used Vehicle Demand

NaTIS data shows new registrations rising 20% YoY in Q2 2025, led by Northern Cape, Free State and Northwest. In contrast, used registrations declined by 1.4%, reflecting pressure in that segment.

Across all vehicle sales, the Used-to-New Vehicle Registration Ratio rose to 3.2 in Q2, up from 2.5 in Q1, indicating a quarter-on-quarter increase in the relative share of used vehicle registrations. However, this remains below the 3.8 ratio seen through much of 2024, suggesting that new vehicles have regained some ground YoY. While used vehicles continue to dominate overall registrations, the market has shifted slightly back toward new vehicles compared to last year. This nuanced divergence presents opportunities for OEMs and dealer networks, while independent used dealers continue to face headwinds.

Exports Slump Amid Global Shocks

While domestic momentum improves, passenger vehicle exports fell 24.6% in Q2 2025 due to softer global demand and new US tariffs of up to 30%. Premium models, heavily reliant on the US and European markets, are under pressure, raising concerns for production, jobs, and investment.

Two-pot Withdrawals: Targeted Liquidity with Visible Impact

The September 2024 two-pot retirement reform injected liquidity into households, with evidence from the Bureau of Market Research suggesting a direct impact on mobility demand³, particularly in the used car market. While withdrawals were generally insufficient to fund deposits for new vehicles, they provided meaningful support to affordability-driven used vehicle purchases.

The reform is offering short-term relief rather than long-term wealth extraction, with withdrawals largely used for deposits, consumption, or debt repayment. Generational differences are evident: Millennials (aged 29 to 44) and younger Gen X (aged 18 to 28) are the most active claimants, while Baby Boomers withdraw minimally. Repeat withdrawals are becoming more common, suggesting both ongoing financial strain and the emergence of a recurring source of liquidity for entry-level and mid-market segments⁴.

“Two-pot withdrawals were not the only factor lifting sales,” noted Naik. “But the timing, scale and claimant profile suggest they acted as a meaningful catalyst for incremental used-car purchases.”

What Industry Players Should Do Next

Looking ahead, TransUnion advises that OEMs, dealers and lenders recalibrate strategies to balance domestic opportunities with external risks. Industry participants should align campaigns with liquidity cycles, planning promotions and stock availability around expected two-pot withdrawal windows.

Affordability must remain the priority, with a sharpened focus on value brands, certified pre-owned vehicles, and models that deliver a strong total cost of ownership. Financing solutions should also evolve, offering deposit support, trade-in boosters, and more flexible terms, while carefully monitoring repayment behaviour to manage post-purchase risk.

At the same time, leveraging data-driven insights, integrating credit and registration analytics to identify liquidity-sensitive buyers, preapprove customers, and track repayment performance, will be critical for sustaining growth in an uncertain environment.

“South Africa’s auto market is regaining momentum, but it’s a fragile recovery,” said Naik. “Those who time offers to policy-driven liquidity, sharpen affordability, and manage risk proactively will be best placed to capture growth.”

Read the full TransUnion South Africa Mobility Insights Report here.

ENDS

Notes to Editors: The Q2 2025 release is the second edition of the TransUnion South Africa Mobility Insights Report, formerly known as the Vehicle Pricing Index. The rebranded report now captures broader consumer, financing, and insurance insights across the mobility ecosystem.

Sources:

¹South African Reserve Bank (SARB)

²TransUnion-South-Africa-CCI-Report-H2-2025-V9.pdf

³Two-pot-claims-and-credit-data-FINAL.pdf

⁴FAnews: Majority of two-pot withdrawals in the new tax year are repeat withdrawals^;Moneyweb: Two-pot withdrawal: repeat claims surge^;and Moneyweb, Two-pot payouts surge to R57B, with 4m withdrawals to date^.

1 December 2025

South Africa’s Credit Market Expanded During Q2 2025 Amid Eased Interest Rates and Shifting Consumer Risk

Location: Business

Millennial consumers drove significant new credit card growth, although new card limits dropped significantly
Vehicle asset finance growth trend continued, with more than two thirds of loans originated by Gen Z and Millennial consumers
Eased interest rates drove year-over-year growth in home loan originations, although affordability pressures may be impacting performance

South Africans responded to a more favourable interest rate environment during Q2 2025, leading to increased new account originations across most consumer credit products, particularly for credit cards and vehicle finance. Home loan activity also showed signs of recovery, as consumers felt more confident in committing to longer-term credit obligations. Retail revolving loans were the exception, with origination volumes declining despite growth in balances.

These are some of the findings of TransUnion’s Q2 2025 South Africa Industry Insights Report, which also found that South Africans were managing their credit better, as delinquencies improved across most consumer credit products during the quarter.

Credit Card Market Continued Upward Trajectory

Credit card originations increased by a robust 36.5% year-over-year (YoY), underscoring this product’s relevance as a flexible financial tool for consumers seeking convenience and/or liquidity in what remains a challenging economic environment. Millennials (born 1980 to 1994) drove this growth, with originations in this cohort making up 47.6% of all originations in the period.

Lenders seeking to expand market share continued to extend credit to consumers in higher-risk prime and below risk tiers[1], with originations to subprime consumers increased by 49.2% YoY. They balanced this growth among higher-risk borrowers with smaller credit limits. The average credit limit on new credit cards decreased by 19.5% YoY during the quarter.

Delinquency trends showed mixed results. Credit card balance-level delinquency rose slightly to 18.1%, up 13 basis points (bps) YoY, indicating a marginal increase in overdue balances. In contrast, account-level delinquency rates declined by 32 bps YoY to 12.1%. This decline in account-level delinquency suggests that while some consumers accumulated larger balances, many were able to make payments to keep their accounts active.

“The latest credit cards trends reflect strategic credit use and disciplined repayment behaviour among a financially stretched borrower base,” said Ayesha Hatea, director of research and consulting at TransUnion South Africa. “The combination of rising origination volumes and shrinking new credit lines suggests that lenders are working to balance growth with prudent risk management. Lenders may need to refine their segmentation strategies, enhance early warning systems, and tailor credit line management to sustain portfolio health while supporting customers’ financial needs.”

Vehicle Asset Finance Shows Continued Growth

Vehicle asset finance originations increased by 21.0% YoY in Q2 2025, and average new loan amounts increased by 3.5% while the number of active accounts increased by 2.1% YoY. Growth was mainly driven by Gen Z (aged 18 to 28) and Millennial (aged 29 to 44) consumers who accounted for 64.3% of originations.

Outstanding balances grew by 7.6% YoY, and average balances have increased by more than 30% over the last five years, reflecting both higher vehicle prices and a sustained trend toward longer loan terms, which slows loan balance paydown rates. Loan terms granted during Q2 2025 averaged 74 months, up from 73 months in Q2 2024 and 72 months in Q2 2023. Longer loan terms, while slowing balance paydown, result in lower monthly payment amounts, which help consumers manage monthly cash flow in a high-cost environment.

Younger consumers are beginning to look for more ways to enter the vehicle market, including taking advantage of more cost-effective imported vehicles. However, 65% of vehicle finance originations were made by repeat buyers during Q2 2025, suggesting that access to vehicle finance remains limited for new entrants. At the same time, lenders need to be mindful of rising risk levels: in the second quarter of 2025, 44% of new-to-vehicle finance consumers fell into the subprime risk tier. These trends highlight the need for lenders to design credit products that support younger buyers, while ensuring responsible credit practices are upheld.

Account-level delinquencies for vehicle asset finance improved by 24 bps YoY to 5.1%, demonstrating that repayment behaviour for this product remained relatively stable, and that the overall risk profile of this portfolio is improving.

“For vehicle finance lenders, the rise in originations alongside modest growth in loan amounts suggests an opportunity to support demand while maintaining portfolio discipline,” said Hatea. “The improvement in delinquency rates is encouraging, but ongoing monitoring will be essential as economic recovery remains uneven. Vehicle finance lenders may benefit from refining pricing models, reassessing vehicle segmentation strategies, and balancing growth with prudent risk management.”

Home Loan Market Responds Positively to Eased Interest Rates

Lower interest rates, moderating inflation and improved real wage growth led to stronger consumer sentiment, giving lenders an opportunity to re-engage with consumers seeking home loans. New home loan account originations increased by 6.8% YoY during Q2 2025, showing early signs of recovery after declines in growth over previous quarters.

Favourable interest rate conditions and enhanced credit access drove broader access to home ownership this quarter, with 51% of home loans granted to individuals taking a home loan for the first time — the highest proportion in over five years. Among these, 56% were Millennials and 24% were Gen Z.

Delinquency trends showed mild deterioration, with the account-level delinquency rate increased by 29 bps to 7.5%. These movements suggest that while the market is stabilising, repayment stress remains a concern.

“These trends indicate a home loan market that is stabilising, but not without risk,” said Hatea. “For home loan lenders, the uptick in originations presents an opportunity to re-engage with the market, but rising delinquency rates underscore the need for vigilance. Portfolio strategies may need to shift toward enhanced consumer profile assessments, proactive risk monitoring, and targeted engagement with borrowers showing early signs of strain. As the market navigates this transitional phase, balancing growth with resilience will be key.”

Table 1: Key South African Credit Market Metrics (Q2 2025 vs Q2 2024)

Product	YoY origination growth	Serious account-level delinquency rate*	YoY basis points (bps) change in delinquency rate
Credit card	36.5%	12.1%	-32 bps
Bank personal loan	2.2%	25.9%	-72 bps
Non-bank personal loan	18.8%	41.3%	256 bps
Clothing accounts	6.5%	25.9%	-265 bps
Retail instalment	21.4%	25.5%	-238 bps
Retail revolving	-6.3%	14.9%	-251 bps
Home loans	6.8%	7.5%	29 bps
Vehicle finance	21.0%	5.1%	-24 bps

*Account-level serious delinquency rate, measured as a percentage of accounts three or more months in arrears

[1]Scores are based on TransUnion’s CreditVision® generic scoring methodology. Risk distribution key: subprime (0-625), near prime (626-655), prime (656-695), prime plus (696-720), super prime (721-999).

30 November 2025

Nearly 7 in 10 South Africans Remain Optimistic About Finances Amid Rising Costs and Fraud Risks

Location: Business

68% of South Africans are optimistic about their household finances in the next 12 months, despite persistent inflationary pressures
75% expect their household income to increase over the next year, but 36% expect to be unable to meet their bill and loan payments in full
Younger generations show the strongest engagement with credit, with Gen Z and Millennials most likely to use buy now, pay later (BNPL) services.59% of consumers said they were targeted by fraud recently, with money/gift card scams the most reported scheme

South Africans are managing cost-of-living challenges with a blend of resilience and caution, according to TransUnion’s Q3 2025 Consumer Pulse Study*. The findings reveal that while inflation and affordability remain top concerns, many consumers are maintaining financial optimism while adopting protective behaviours, especially in credit usage and cyber security.

“South Africans are signalling confidence, but it’s a confidence shaped by awareness of risk,” said Ayesha Hatea, director of research and consulting at TransUnion. “Consumers are balancing optimism with caution, adjusting spending habits, making informed credit decisions, and staying vigilant to fraud.”

Financial Confidence, but Rising Costs

Nearly seven in 10 (68%) of South Africans are optimistic about their household finances over the next year, while 75% expect their income to increase during that period. However, this optimism exists alongside strain: 36% of consumers say they expect to be unable to pay at least one of their current bills or loans in full. South Africans were concerned about the impacts of price increases, most particularly for groceries (82%), utilities (60%), fuel for cars (52%) and medical care (52%).

Younger Generations Shape Credit Behaviour

Generational differences continue to define financial habits. Nearly half of Gen Z (18-28 years old, 48%) and Millennials (29-44 years old, 43%) reported they’ll apply for new credit or refinance existing credit in the next year, compared to far lower intent among Gen X (45-60 years old) and Baby Boomers (61-79 years old).

Younger consumers are also driving the adoption of buy now, pay later (BNPL) services with 55% and 59% of Gen Z and Millennials saying they’ve used BNPL in the last 12 months compared to 39% and 19% of Gen X and Baby Boomers, respectively. Overall, 15% of South Africans who have used BNPL in the last year said they did so to afford a larger purchase (furniture, appliances or cars), highlighting both its appeal and potential risks in a high-inflation environment.

Cautious Credit Intent Amid Affordability Pressures

While the vast majority of South Africans (93%) say that access to credit and lending products is important to be able to achieve their financial goals, many remain hesitant to take on new financial products. In fact, 38% said they’ll apply for new credit or refinance existing credit in the next year. Credit awareness among South African consumers remains strong, with 70% agreeing that access to credit can unlock new opportunities and improve quality of life.

This sentiment aligns closely with TransUnion’s financial inclusion priorities, particularly as alternative data becomes a more prominent tool in assessing creditworthiness. The study reveals that consumers are increasingly aware of how credit affects their daily lives, which highlights the importance of expanding access to credit through inclusive data strategies, especially for those traditionally excluded from formal financial systems.

Among those planning to apply for new or refinance existing credit in the next year, unsecured credit products such as personal loans (30%), new credit cards (29%) and BNPL services (22%) are the most popular credit types they said they’ll apply for. In contrast, a lower percentage said they’ll apply for secured credit options like a new car loan or lease (18%) or home loans (16%), highlighting a cautious approach to larger, long-term borrowing.

Nearly Two-Thirds Report Being Targeted with Fraud

Fraud attempts and scams remained high in Q3: 59% of South Africans said they were targeted by email, online, phone call or text messaging fraud in the last three months, the same percentage as Q2. Among those who said they were targeted, the most reported scheme was money/gift card scams (37%), with phishing (28%) and smishing (28%) also widespread.

With the persistence of attacks, consumers are proactively taking action. In fact, 54% of all surveyed said they changed passwords, 35% checked their credit report for any signs of fraudulent activity against their profile, and 27% modified their login to secure login without passwords options or added multi-factor authentication in the last 60 days in response to cyber security concerns.

“Fraudsters are evolving, and consumers are trying to keep pace,” said Hatea. “This is why education and accessible protection tools are so critical in building long-term trust in digital engagement.”

Consumers can get their free annual credit report from TransUnion here.

* TransUnion’s online survey of 966 South African adults was conducted June 17– 31, 2025.

29 November 2025

Creditworthy and Misunderstood: New Data Challenges Lender Assumptions About Young Consumers

Location: Business

South Africa’s younger credit-eligible consumers present significant growth opportunities for lenders if they can overcome persistent market assumptions that currently shape risk appetite and acquisition strategies.

These assumptions include that younger consumers do not value credit, they are disengaged from the credit market, are irresponsible with debt, have low appetite for new credit, lack loyalty to lenders, and struggle to meet payment obligations.

They could also partly explain South Africa’s low 13% credit card market penetration among both Millennials (aged 29 to 44) and Gen Z (aged 18 to 28). Furthermore, Gen Z consumers adopt credit cards and personal loans at half the rate that Millennials did at the same age, suggesting limited growth for lenders as these consumers age.

“Our research suggests systemic barriers to credit access in South Africa, rather than a lack of demand,” said Ayesha Hatea, director of research and consulting at TransUnion South Africa. “It also highlights that lenders have opportunities to innovate in product design, onboarding and education to empower these consumers to manage everyday expenses and unexpected financial needs as they progress towards achieving key life milestones.”

To challenge perceptions about younger consumers, TransUnion South Africa conducted a focused study[1] to test lenders’ perceptions, analysing participation, engagement and repayment behaviour among the country’s 4.3 million credit-active population aged 18 to 30.

Myth 1: Younger consumers don’t value credit

More than six in 10 (62%) younger consumers believe that access to credit is important to achieve their financial goals[2], with 76% saying that credit can give them access to new opportunities that could lead to a better quality of life. Younger consumers’ favourable perception of credit exceeds that of older consumers, 57% of whom believe access is important, and 71% of whom believe that access to credit can unlock new opportunities. However, less than a quarter (24%) of young consumers view credit as a risk to prudent financial management.

“Younger consumers increasingly see credit as a way to achieve their financial goals – even more so than older consumers,” Hatea said. “With most disagreeing that applying for credit signals poor financial management, it’s clear that opportunities exist for segment-focused products supported by financial literacy initiatives.”

Myth 2: Younger consumers are disengaged and don’t participate in the credit market

Nearly four in 10 (39%) young consumers feel that they have sufficient access to credit and lending products, with 49% believing that they would be approved for a credit product if they needed one.

It’s worth noting that, over time, consumers’ choice of credit product shifts. Reviewing credit card originations across a six-year period showed similar trends across time: 2% of 18 year old credit active consumers hold a credit card, compared to 19% of 30 year olds. Their participation in secured credit products increases with age, reaching parity with the general population by 30 and reflecting life stage realities like income, affordability and asset ownership, rather than disengagement.

“These shifts show that young consumers are engaged with the credit market, particularly with unsecured products, but their participation evolves across product types and life stages,” Hatea said.

Myth 3: Younger consumers are irresponsible in leveraging debt

Credit utilisation and average balances are well aligned with risk-based access that improves with age. At age 21, 95% of consumers are classified as subprime, dropping to 74% by age 30, reflecting a maturing credit profile.

Despite limited access, younger borrowers demonstrate measured usage: the average credit card balance at age 21 is R11,000, rising to R24,000 by age 30, while utilisation among near-prime consumers increases from 58% to 78% over the same age range.

“These trends highlight responsible engagement with credit and clearly refute the myth that younger consumers overextend their credit exposure, or are reckless with credit,” Hatea said. “As young consumers gain access to larger loan amounts, they move into better risk categories, reflecting greater lender trust in recognition of responsible repayment behaviour.”

Myth 4: Younger consumers have a low appetite for credit, and lack loyalty to lenders

While one third (33%) of the general population intends to apply for new credit within the next year, this increases to 45% for Gen Z consumers. Additionally, 36% of these consumers inquired about new credit over the six years studies, compared to 28% of all consumers. However, only 3.4% of younger consumers return to their first lender for new credit – similar to the 3.6% average across all consumers.

“The data shows that younger consumers do indeed have appetite for credit, while revealing that South African consumers in general are not particularly loyal to their credit providers,” Hatea said. “To build loyalty and retain younger consumers, lenders should invest in early-stage experiences, personalised engagement, and relevant products that build lasting relationships.”

Myth 5: Younger consumes struggle to keep up with their payment obligations

Interestingly, younger consumers show significantly lower risk of delinquency at 30 days past due (DPD) in the first year after opening credit cards, although this rises as they get older: there was a 17% delinquency rate among near prime 18 to 22 year olds, while 30 year olds displayed a 24% delinquency rate.

However, for non-bank loans and bank loans, younger consumers (18 to 24 years old) show slightly higher delinquency rates than older consumers, although younger consumers, especially those aged 23 to 25, perform better than the industry average. This indicates that lender type influences delinquency outcomes, and that younger borrowers may respond differently to the structure, support, or perception of a lender’s credit.

“Younger consumers are effectively managing their loans when compared to industry averages across most products,” said Hatea. “They’re not broadly higher risk, but they may be more vulnerable in certain lending contexts, particularly non-bank personal loans, where product design, support, or affordability may not be well aligned to their needs. Higher delinquency rates on non-bank personal loans can be addressed through early default detection tools.

“By focusing on education, wallet growth, loyalty, alternative data to measure risk, and proactive risk management, lenders can support younger consumers and drive long-term, sustainable growth among these consumers and in the broader credit market,” she said. “Well-managed credit can also be a catalyst for broader economic growth in South Africa.”

[1]^{TransUnion South Africa conducted a focused study to test lenders’ perceptions of consumers aged 18 to 30, analysing participation, engagement and repayment behaviour among the country’s credit-active population in this age group. Data was studied across four time frames (September in 2018, 2022, 2023 and 2024), and included age, risk score, open products in wallet, credit lines, average balances by product and credit utilisation at commencement of the study, new products opened, line assignments and opening loan amounts for six months, and delinquency rates on newly opened products for 12 months. These were compared to overall market averages to evaluate gaps and opportunities.}

[2]^{According to TransUnion’s}Q2 2025 Consumer Pulse Survey^{of 922 adults aged 18 or older, residing in South Africa conducted May 5–25, 2025 by TransUnion in partnership with third-party research provider, Dynata.}

28 November 2025

TransUnion Study Reveals Key Insights Into South Africa’s FinTech Borrowers as Market Poised for Growth

Location: Business

TransUnion analysis reveals actionable insights for FinTech lenders seeking to navigate market complexities to achieve growth targets
FinTech lending is not the main gateway to financial inclusion, with most consumers choosing a clothing account as their first credit product
FinTech borrowers are loyal when it comes to subsequent products, but FinTech lenders are lower in consumers’ payment hierarchy than other lender types

TransUnion’s latest research into South Africa’s FinTech lending market reveals critical insights into borrower behaviour, loyalty and risk based on an analysis of 4.3 million South Africa consumers. The study highlights patterns that present both opportunities and challenges when navigating a rapidly digitising credit ecosystem.

South Africa’s FinTech sector is undergoing rapid transformation, signalling a major shift in how consumers will engage with credit in the next five years, and beyond. As digital adoption accelerates, lenders will need to adapt their approach to South African consumers if they’re to attract, retain and grow relationships with digitally engaged borrowers.

Emerging FinTechs are offering diverse solutions such as buy now, pay later (BNPL) loans with interest free payments, flexible financing for small and medium enterprises, point-of-sale credit and insurance coverage. Financial services are now more accessible than ever before. However, it’s essential that the lenders behind these solutions understand who is using them, how they engage with credit, and whether borrowers’ loyalty can help drive sustainable growth.

“As competition intensifies and regulatory frameworks evolve, lenders must go beyond product innovation and develop a deeper understanding of consumer behaviour,” said Ayesha Hatea, director of research and consulting at TransUnion South Africa. “Our study offers a data-driven lens into the FinTech borrower profile, helping lenders build loyalty, manage risk, and drive inclusion.”

TransUnion analysed South Africans who held at least one open FinTech credit obligation in Q4 2024, including long-term personal loans, short-term personal loans and credit cards, to learn more about the consumers driving growth in the sector. The study examined risk profiles, delinquency trends, product breadth, and loyalty patterns among FinTech borrowers. Further, the study compared those characteristics to similar-risk consumers using traditional lender products only (non-FinTech borrowers[1]), providing a deeper understanding of growth opportunities for South Africa’s credit market.

Five Themes Shaping FinTech Lending Strategy

1. FinTechs are not yet the main gateway to financial inclusion.

Despite South Africa’s high mobile penetration[2], 69% of New-to-Credit consumers – those with no prior reported credit history – enter the market via retail accounts, with clothing accounts being the most common first product. FinTechs have an opportunity to reposition themselves as enablers of financial inclusion by partnering with retailers and mobile ecosystems to reach underserved segments.

2. FinTech borrowers are concentrated in below prime risk tiers[3].

While many FinTech borrowers have experience managing credit, 95% of FinTech borrowers with 0–1 month loans are in below prime risk tiers, compared to 29% for bank borrowers and 69% for non-bank lender borrowers. For 2–12 month loans, 94% of FinTech borrowers are below prime, in contrast to 58% for banks and 50% for non-banks. This highlights greater risk exposure among the FinTech borrower base and suggests that FinTech lenders could benefit from leveraging trended and alternative data to better predict repayment risk and reduce delinquency rates, particularly among below-prime borrowers.

3. FinTech borrowers are not all underserved.

Among 0–1 month term borrowers, 44% of FinTech consumers already hold two or three credit products and 27% hold four or more, debunking the assumption that FinTech borrowers have limited access to credit. Additionally, more than 56% of FinTech personal loan borrowers hold credit products with non-FinTech lenders. These multi-lender relationships underscore the need for lenders to view borrowing patterns holistically and better understand the reasons why borrowers may be seeking credit from different lender types, in order to develop strategies for capturing more of their customers’ wallets.

4. FinTech borrowers underperform on repayments.

While there are no material differences by lender type for longer-term loans, there are significant differences for 0-1 month loans. This is an important consideration as these shorter-term loans are more likely to be used by borrowers earlier in their credit journeys when they are potentially more financially vulnerable. After controlling for borrower risk score, delinquency rates (consumers 2+ months in arrears on a loan) were highest among FinTech borrowers: The consumer-level delinquencies were 74% for 0–1 month loans from FinTechs compared to lower rates for bank loans (53%) and non-bank lender loans (53%), underscoring the need for enhanced risk management strategies tailored to the FinTech segment.

5. FinTech borrowers are loyal to FinTech lenders

TransUnion’s research provides compelling evidence of borrower loyalty within the FinTech lending ecosystem. Among consumers who originated a 0–1 month personal loan, 65% opened another 0–1 month loan within 12 months, and 93% of those chose a FinTech lender. More than one fifth (21%) of these borrowers progressed to a 2–12 month loan, with 80% remaining with FinTech providers.

Among consumers who started with a 2–12 month personal loan, 95% opened another 2–12 month loan, with 60% choosing a FinTech lender. In addition, 85% of these borrowers also opened a 0–1 month loan, and 38% did so with FinTech lenders. These patterns demonstrate a strong preference among borrowers to remain within the FinTech category, even as they take loans over longer time periods. This loyalty presents a strategic opportunity for FinTech lenders to deepen relationships through personalised engagement, targeted product offerings, and proactive risk management.

However, loyalty in product originations does not necessarily translate into repayment prioritisation. When consumers hold loans with both FinTech and non-FinTech lenders, they tend to prioritise repayments to traditional institutions. Among consumers with 2–12 term personal loans from both FinTech and non-FinTech non-bank lenders, delinquency measured as 1+ month in arrears was 33% for FinTechs, compared to 26% for non-FinTech non-bank lenders. Similarly, for those with loans from both FinTechs and banks, delinquency was 30% for FinTechs versus 28% for banks.

The takeaway for lenders is that while FinTech borrowers are loyal in terms of repeat borrowing, they may deprioritise FinTech repayments when under financial pressure. This highlights the need for FinTech lenders to strengthen their engagement strategies, build trust, and implement early intervention tools to improve repayment outcomes and long-term value.

“If lenders are to benefit from the anticipated growth in the FinTech lending market, it’s essential that they offer financial literacy and awareness education to help consumers understand how responsible credit use can support their financial goals. Once consumers have opened FinTech-issued products, lenders can activate lifestyle triggers to anticipate consumer progression so that they can deliver timely, relevant engagement to drive loyalty and long-term value. This can be further supported by deploying predelinquency models to identify early signs of consumer stress, and to initiate recovery efforts before risk escalates,” said Hatea.

[1]^{FinTech consumers were those with an open FinTech long-term personal loan, short-term personal loan, or credit card. Non-FinTech consumers were a control group with no FinTech obligations of any type in their history, who held a long-term personal loan, short term personal loan or credit card from a non-FinTech lender}

[2]^{118,600,000 connections across 60,690,000 people https://datareportal.com/reports/digital-2024-south-africa}

[3]^{Scores are based on TransUnion’s CreditVision® generic scoring methodology. Risk distribution key: subprime (0-625), near prime (626-655), prime (656-695), prime plus (696-720), super prime (721-999).}

27 November 2025

Three Simple Ways to Become Credit-Smart

Location: Business

Understanding your credit score isn’t just for people taking out big loans or mortgages, it impacts everyday financial opportunities. A healthy credit score can help you qualify for better intertest rates, faster approvals, and stronger protection against fraud by regularly checking your report. Learning how credit works – and sharing that knowledge – is one of the most powerful financial gifts you can give.

Why Knowing Your Credit Score Matters

Traditionally, your credit score is a snapshot of how well you have managed credit and debt in the past, based on the information in your credit report. Lenders, landlords, insurers, and even employers sometimes use it (or check related credit data) to assess risk. If your score is strong, you could qualify for better interest rates or favourable credit terms. But if it’s weak or contains errors, you might end up paying more or having applications declined.

But it’s not just about access. Reviewing your own credit report gives you valuable insight into your financial history. It shows you what accounts are open, whether payments were missed, and if any accounts were opened fraudulently in your name. That kind of awareness helps you move from being passive to active in managing your financial life.

This shift is already visible in South Africa. According to TransUnion’s Q3 2025 Consumer Pulse Study, 35% of respondents checked their credit report for signs of fraudulent activity, while 51% did so to improve their credit score.

Fatgie Adams, Head of Credit Risk Solutions at TransUnion, explains: “Understanding your credit report and score is one of the simplest yet most powerful ways to take control of your financial future.”

Given that many South Africans expect to apply for or refinance credit in the coming year (about 37%, according to the same study), knowing where you stand becomes even more critical.

Three Simple Ways to Understand Your Credit Score

Understanding your credit score doesn’t require fancy tools or technical knowledge. Here are three clear, practical steps to help you take charge:

1. Go Through Your Credit Report

Start by accessing your credit report, many credit bureaus or services offer free or low-cost access. Review the main sections carefully:

Active accounts: Which credit lines or loans are currently open?
Payment history: Were payments made on time, or were any missed?
Credit inquiries: Who has recently requested access to your credit information?
Balances vs. limits: How much of your available credit are you using?

Going through each section helps you spot errors (for example, an unexpected account) or identify areas for improvement. This simple exercise turns your credit score from a mystery number into a tool you can understand and manage.

2. Understand How Everyday Habits Affect Your Score

Many people assume a credit score is fixed, but it changes over time, and many factors are within your control:

Pay on time: Late or missed payments often have the biggest negative impact.
Use credit conservatively: Using less than 30% of your available credit generally helps your score.
Avoid multiple new credit lines at once: Too many recent applications can signal risk to lenders.
Be consistent: A steady, predictable credit history is viewed more favourably than big fluctuations.

3. Review Regularly to Catch Fraud or Changes Early

Credit monitoring isn’t just about improving your score it’s also a defence against fraud. Make it a habit to:

Check your credit report every few months, or before major financial decisions.
Look for new accounts you didn’t open.
Check for unfamiliar credit enquiries.
Compare balances against known credit limits.
Dispute any suspicious entries promptly.

Treat reviewing your credit report as a financial hygiene routine, one that helps you catch issues early before they escalate. Adams adds: “Reviewing your credit report data regularly helps you see how daily decisions affect your score. That visibility lets you catch issues before they become serious.”

Why This Matters Beyond Individuals

Many South Africans continue to face challenges accessing formal credit and quality financial services. Traditional systems often feel exclusive, especially for underserved individuals and small businesses, because formal credit systems rely heavily on past borrowing behaviour as the main measure of creditworthiness.

According to TransUnion’s CreditVision® Telco Data Score modelling, over 1.4 million credit-invisible South Africans open new credit accounts each year, contributing to more than four million new accounts over the past three years. Yet traditional scoring models frequently fail to assess these consumers accurately, leaving over 16 million adults outside the formal credit system. Successfully integrating these and other excluded consumers into the economy could contribute an estimated R173 billion to South Africa’s GDP.

TransUnion is shifting the paradigm by embracing alternative data and developing new scoring models for example, using utility or mobile payment patterns (with user consent) to ensure that individuals who were once unclassifiable can now be assessed fairly and accurately. Its “Be the Reason Things Change” campaign responds to this need by equipping the public with practical tools, credit education, and the confidence to take charge of their financial futures.

“Greater credit visibility and education can lead to fairer interest rates, fewer surprises in loan applications, and stronger trust in financial systems,” says Adams. “When more people are credit-aware, lenders and markets work better too. Credit education is not a niche luxury; it’s a critical tool for building financial resilience and inclusion.”

26 November 2025

TransUnion’s New AI-Powered Film Puts Humanity at the Heart of Data

Location: Business

TransUnion, a global information and insights company, has unveiled a bold new chapter in its South Africa-focused Be the Reason Things Change campaign with the launch of a powerful AI-driven brand film. This emotionally resonant digital piece continues the campaign’s mission to make financial inclusion a lived reality for more South Africans by reimagining how technology can be used to tell human stories of inclusion, visibility and empowerment.

Developed with creative agency One Over One and production partner Run Jump Fly, the film fuses artificial intelligence with authentic storytelling to capture the experiences of everyday South Africans navigating the financial system. It serves as both a creative innovation and a powerful social statement – demonstrating how data, when used responsibly, can shine a light on those who are often unseen.

“The AI film is more than a creative milestone; it’s a deeply human story told through the lens of technology. Using AI-generated visuals, the film brings to life the emotional realities behind financial data – the hope of opportunity, the weight of exclusion, and the power of visibility,” said Amy Beck, CMO of TransUnion Africa. “Rooted in empathy and powered by innovation, the film embodies our belief that technology should serve people, not the other way around. It invites viewers to look past the numbers and be part of a movement changing the way we see each other”.

Turning Data into Impact

The AI film builds on the success of TransUnion’s Be the Reason Things Change movement, which has inspired South Africans to act – making the invisible visible and driving meaningful impact across the country.

In just one month, the campaign achieved:

10,838 panels peeled nationwide (this includes physical and digital billboard panels), each unlocking access to free credit education e-learning courses, valued at R2,000 each.
Education fund prizes awarded to five individual winners, valued at R20,000 each, awarded directly to recognised educational institutions or nominated beneficiaries.
Ten tech-for-learning prizes, worth R7,000 each, comprising of a laptop and 12 months of data, equipping recipients with the tools they need to thrive in a digital-first world.

These results go beyond metrics – they represent real lives changed through knowledge, opportunity and empowerment. One of the five recipients of the R20,000 education fund prize, Roggers Mamaila, shared how the campaign has made a lasting impact on his family’s future: “This contribution towards my family’s education means more than words can express. It’s a tangible step toward a better future – one my family will carry with pride for years to come. It’s proof that when people are seen, real change becomes possible.”

AI with a Purpose

In an age where artificial intelligence often feels distant or impersonal, TransUnion’s new film reframes the narrative – showing how innovation, when guided by empathy, can accelerate financial inclusion and create lasting change.

Unlike many AI-driven creative pieces that use artificial intelligence in fragments – generating snippets, visuals, or voiceovers – this film is a fully integrated, end-to-end AI production. From concept to execution, every aspect of the film was shaped using AI tools, making it a first-of-its kind on the African continent. What sets this film apart is not just its use of technology, but its authenticity and purpose. The film draws its narrative from real lives and lived experiences, transforming data into emotion, and statistics into stories that matter.

Every frame is a reflection of the campaign’s core belief: that visibility leads to change. This isn’t just an experiment in technology – it’s a movement in storytelling. The piece invites viewers to rethink what’s possible when technology and trust work together – to see every data point as a story, every statistic as a person, and every innovation as a chance to drive inclusion.

The campaign continues to challenge traditional notions of creditworthiness by advocating for alternative data and inclusive scoring models that better reflect the realities of underserved communities.

Watch the AI brand film and learn more at: https://www.transunion.co.za/bethereason

25 November 2025

Suspected Digital Fraud Most Frequent at Account Login in South Africa, TransUnion Reports

Location: Business

Money or gift card scams were the most prevalent fraud type from February to May 2025, reported by one-third (33%) of South Africans who said they were targeted with fraud
Transactions with video gaming companies, where the consumer was in South Africa, were most suspected of digital fraud in the first half of 2025 among industries analysed
Insurance sector experienced the largest increase in the volume of suspected digital fraud among industries analysed, over the study period

According to the newly released TransUnion® (NYSE: TRU) H2 2025 Update to the Top Fraud Trends Report, the rate of suspected digital fraud[1] was the highest in the consumer lifecycle at account login for South Africa with 2.6% of those types of transaction attempts when the consumer was in the country being suspected of digital fraud in the first half (H1) of 2025. This aligns with a global trend of fraud shifting to account takeover attempts which typically occur at login. Globally, 4.3% of account login transactions in H1 2025 were suspected of digital fraud.

The report, which draws on proprietary data from TransUnion’s global intelligence network from billions of transactions from over 40,000 websites and apps and a consumer survey across 18 countries, reveals that fraud is growing.

“South Africa stands at a critical juncture in its digital evolution where opportunity and vulnerability intersect. As the nation embraces rapid digital transformation, the surge in online activity has inadvertently opened new doors for fraudsters, whose tactics are growing more sophisticated by the day. This convergence of accelerated digital adoption, economic strain and criminal innovation has created a complex risk landscape,” said Amritha Reddy, senior director of fraud product management TransUnion Africa.

According to analysis of TransUnion’s customers in its global intelligence network, digital account takeover volume worldwide grew 21% year-over-year (YoY) from H1 2024 to H1 2025, signalling a rapid escalation. The volume of digital account takeovers surged 141% from H1 2021 to H1 2025, underscoring persistent rise of this fraud type over time and reflecting the increasing sophistication of fraudsters who exploit stolen credentials and bypass authentication systems.

"As account takeover fraud surges, businesses can no longer afford solely reactive defences,” said Reddy. “The growing sophistication of fraudsters demands a proactive investment in layered security and identity intelligence. In today’s threat landscape, protecting customer accounts is not just a priority, it’s a business imperative."

Highest Rate of Suspected Digital Fraud in Video Gaming

Among industries analysed globally, the video gaming sector recorded the highest percentage of suspected digital fraud attempts in the first half of 2025, reaching 13.5%. This represents a significant 28% rate increase compared to the same period in 2024, underscoring the growing vulnerability of this sector to fraudulent activity.

For transactions where the consumer was in South Africa, the rate of suspected digital fraud attempts from February to May 2025 was the highest in video gaming at 7.7%. The greatest increase in the volume of digital transactions suspected to be fraudulent over that time was in the insurance industry, with a 154% uptick.

Chart 2: Suspected Digital Fraud Attempts in South Africa, by Sector

Industry	Suspected digital fraud attempt rate H1 2025	Change in volume of suspected digital fraud attempts from H1 2024 to H1 2025
Video gaming	7.7%	-1%
Insurance	6.7%	+154%
Communities (web properties like online forums and dating sites)	3.2%	-45%
Financial services	3.0%	-49%
Logistics	2.1%	-99%
Retail	1.1%	-57%
Telecommunications	0.7%	-96%

^{Source: TransUnion global intelligence network}

“As the risk from consumer scams threatens identity integrity, organisations should rely on a mixture of data, risk signals, technology and tools to prevent fraud,” said Reddy. “The Report highlights that business leaders rank[2] identity verification, device reputation and behavioural biometrics as the leading three fraud prevention technologies.

“Businesses and financial institutions should also invest in sustained education and awareness campaigns to mitigate against schemes like account takeovers. Preventing fraud must by necessity be a multi-pronged strategy, if businesses and consumers are to stay ahead of fraudsters whose strategies continue to evolve too,” she said. “By harnessing advanced technologies, fostering cross-sector collaboration, and prioritising consumer trust, South Africa can chart a path toward a secure and inclusive digital future.”

Consumer-Reported Exposure to Fraud Grows Amid Gaps in Awareness and Prevention

Globally, consumers continue to face a wide range of scams, with tactics often tailored to regional behaviours and vulnerabilities. TransUnion’s survey found that 48% of consumers surveyed globally reported being targeted by email, online, phone call or text messaging fraud from February to May 2025, with 59% of South Africans saying the same thing. Globally, 52% were unaware that they were targeted, as were 42% of South Africans, indicating potential fraud under-recognition and a gap in fraud awareness.

Consumers in five of the six African countries surveyed reported money or gift card scams as the most experienced fraud type. In South Africa money or gift card scams was the most common fraud type – reported by 33% of those who said they were targeted with email, online, phone call or text messaging fraud from February to May 2025. Among those South Africans who said they were targeted, the next most frequently reported scams were phishing (31%), smishing (30%), and vishing (29%), with these three designed to deceive individuals into giving up their valuable personal or financial information.

South Africa Saw the Greatest Percentage of Respondents in Africa Indicating They Fell Victim to Fraud from February to May 2025

Country	Targeted and fell victim	Targeted but didn’t fall victim	Not targeted	Most reported fraud scheme
South Africa	13%	46%	42%	Money/gift card
Kenya	10%	71%	19%	Vishing
Zambia	9%	76%	15%	Money/gift card
Rwanda	9%	49%	42%	Money/gift card
Namibia	8%	57%	35%	Money/gift card
Botswana	6%	68%	26%	Money/gift card

^{Source: TransUnion consumer survey}

“As scammers continue to evolve their tactics to enrich themselves, it’s more important than ever for consumers to regularly review their credit reports to ensure all listed information is accurate,” said Reddy.”

TransUnion came to its conclusions about digital fraud and data breaches based on intelligence from its array of TransUnion fraud prevention solutions. To learn more about how TransUnion fraud prevention solutions can help businesses avoid fraud and prevent fraud losses, click here.

Specific country and regional data in the report includes South Africa, Botswana, Brazil, Canada, Chile, Colombia, Costa Rica, the Dominican Republic, El Salvador, Guatemala, Honduras, Hong Kong, India, Kenya, Mexico, Namibia, Nicaragua, the Philippines, Puerto Rico, Rwanda, Spain, the United Kingdom, the United States and Zambia. Download the TransUnion H2 2025 Update to the Top Fraud Trends Report for more information and insights about the global fraud trends.

[1]^{Suspected digital fraud attempts reflect those which TransUnion customers determined met one of the following conditions: 1) denial in real time due to fraudulent indicators, 2) denial in real time for corporate policy violations, 3) fraudulent upon customer investigation, or 4) a corporate policy violation upon customer investigation.}

[2]^{As found by TransUnion’s online business survey conducted from 29 May to 6 June 2025 in partnership with third-party research provider, Dynata. Findings were included in TransUnion’s H2 2025 Update to the Top Fraud Trends Report}