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That Feeling When a Press Release is THE Top Snippet on Google

The attached screen shot refers: The press release titled, South African Author Steve Hegerström Brings Humour to the Unexpected, referenced in this search was submitted on 2 October 2026 by Bronwyn from Unfold Durban. What you see is the AI snippet at the top of the search term. It shows a direct link to MyPR …

The attached screen shot refers:

The press release titled, South African Author Steve Hegerström Brings Humour to the Unexpected, referenced in this search was submitted on 2 October 2026 by Bronwyn from Unfold Durban.

What you see is the AI snippet at the top of the search term.

It shows a direct link to MyPR as the first one, a summary of that release on MyPR and two more links in the RHS box – one to our friends at PressPortal and one more to MyPR.

And – the image of Steve Hegerstrom that you see was only added last night – 3 days after first posting.

All this from an initial free release which was upgraded to a featured release last night as well.

See: https://mypr.co.za/members/budget-featured-release/

Image:

That Priceless feeling when you showcase press releases as the AI Snippet on the first page of results. Photo: MyPR

Boilerplate:

Link to More Information: https://mypr.co.za/members/budget-featured-release/

Submitted by: Alan Straton

Contact Alan Straton: alan@MyPR.co.za

CLICK HERE to submit your BUDGET FEATURED Press Release to MyPR.co.za.

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Bill Corcoran: Bill Corcoran is a South African journalist who has worked for The Star and The Sunday Times. He is known for
his reporting on business and finance.

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  1. MyPR.co.za offers free to publish press releases for your news site, blog or offline publication. Use the handy REPUBLISH facility or the Full Text RSS Feeds or just copy and paste.

  2. “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson

  3. The past decade created a permanent shift in communication, adding complexity to information dissemination and audience engagement. Social media has also become a significant driver for news, business operations, sales cycles and marketing. As such, the role and value of Public Relations has grown significantly.