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The All Blacks are coming, and so are the bucks! | SA News

It’s been 30 years since the New Zealand All Blacks last toured South Africa for a traditional rugby test series, but 2026 will see the old foes meet for three tests in the Republic and one abroad.

For rugby fans at home and in the Land of the Long White Cloud, The Greatest Rivalry Tour – which includes provincial matches between the All Blacks and the Stormers, Sharks, Bulls and Lions – is the stuff dreams are made of.

They are not alone. Both the formal and informal South African tourism sectors are starry-eyed at the potential revenue The Greatest Rivalry Tour can add to their pockets.

Sport tourism is big business. However, South Africa historically underutilises sport tourism,…

Cultural Festivals: Newspapers often cover cultural festivals and events, promoting
local arts and heritage.

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  2. Fun South African Fact: It’s a holiday destination like no other! Looking for a beach holiday? South Africa has sunshine, sea and golden beaches. Seeking a safari adventure? South Africa is home to amazing wildlife and game reserves. Keen for an escape into wine country? South Africa’s Cape Winelands are waiting to be explored! On top of all of this, you can discover cosmopolitan cities and quaint seaside towns. Or, drive through breathtaking mountain passes and travel along dusty, desert roads.