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The Day of the Podcast – Pod Two

By Mark Botha Last year, for Podcast Day, I wrote an article (ref 1) discussing the slow uptake of podcasts in South Africa, despite their international popularity. I compared podcasts to mobile platforms, which also took time to gain widespread acceptance, and predicted that podcasts would follow a similar growth trajectory. I highlighted the qualities …

The Importance of Corporate Clothing With Company Branding in Strengthening Workplace Identity

Introduction In the modern business world, branding goes beyond logos and business cards. It extends to the people representing the…

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MyPR Case Studies: Shares successful case studies to demonstrate the effectiveness of press releases

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Comments

  1. On the aspect of PR being more effective than a front page ad, the British business magnate and author, Richard Branson quotes, “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

  2. “We do need these two words, “public” and “relations”—and, of course, those words are still extremely important. However, those 3 billion people who are social media users are all dealing with “relations,” and everything has become “public”! With social media, everything has been “public” for quite a while now; there is nothing “nonpublic” anymore.” ~ Maxim Behar, The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR

  3. \”PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats. Public Relations fails when there is no integrity. ~ #Viv Segal of Sefin Marketing