This morning I experienced the power of a press release from the point of view of a consumer.
I’ll be quick:
At around 6:00 am this morning I read a press release about Renergen’s first successful delivery of Helium
The Helium project has been on the radar for a while and is known to me.
I placed a buy order for a number of Renergen shares at 6:15 am
At 9:00 am that order was executed and at 9:17 am the profit on that buy was already at 6.84% on my original investment.
My ‘weapon of choice’ for my stocks is through Easy Equities.
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So, Why is it the Power of the Press Release?
The press release from Renergen celebrated a milestone event which was a signal to investors that Renergen’s stock was about to get more valuable – Submit YOUR milestone event press release HERE on MyPR.
Many people like me consequently did exactly what I did which poured money into the company at a rapid rate.
Caveats:
This particular share will still be volatile as the Helium Mining is still not completely in production so expect some losses to come through by the end of the day as people invest more and more.
Overall though the long term returns are looking pretty promising – with the YTD return at +17.82% starting to eat into the 5 year negative return rate of -27.05%
Whether this marks the beginning of a sustained turnaround for Renergen remains to be seen, but the company’s entrance into the commercial helium market represents a significant step forward in its evolution from explorer to producer.
About Renergen:
Renergen is South Africa’s first onshore natural gas explorer and the first integrated producer of both liquefied helium (LHe) and liquefied natural gas (LNG), both of which are produced from the natural gas found in their vast proven reserves that underpin their Virginia Gas Project, which includes:
- the liquefaction of natural gas into LNG
- the separation of helium from natural gas and
- the further liquefaction of helium into 99.999% pure liquid helium.
About The Purple Group (Easy Equities):
Through their various products and services, clients can choose everything from DIY investing, managed portfolios through to goal-based robo-advice or any combination of these, ensuring that the Purple Group is capable of catering to the changing needs of all investor types, not just locally but abroad too.
Video: The Power of a Press Release Powered by Helium
Boilerplate and Editor’s Notes.
More Info on The Power of a Press Release Powered by Helium here:
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Eclipse Communications: Midsize public relations agency Eclipse Communications, is based in Johannesburg, South Africa and
Cape Town, South Africa. Their services include Public Relations and Advertising.
Redneck Giorgio
Myth: It’s not really advertising, but it’s basically the same as marketing. Fact: Advertising, marketing, and PR often work together, but they’re all distinct fields! In the age of social media and content creation, the line between PR and marketing has been blurred – but it still exists. PR is definitely a piece of the marketing puzzle for most businesses, and confusion can sometimes arise when press releases appear alongside marketing campaigns or ads on Twitter and Facebook. The real difference is that marketing focuses on promoting a company’s products and services, with a more direct line to driving sales and revenue. PR’s impact, on the other hand, is less directly quantifiable; it primarily focuses on building a company’s profile and reputation. While they do work in conjunction with one another, it’s important to take into consideration the goals, strategies, and tactics that distinguish the two.
Lady Peach
To overcome our biological limitations as individuals, we have co-evolved collective systems and capacities – cultural, social, economic, political, scientific, media, educational, Public Relations, etc. But the flaw in all that is that we have designed them primarily for comfort, profit, power, control, and entertainment rather than for collective intelligence, sanity, and wisdom. – Tom Atlee
Lady Fantastic
“I suspect in most companies, the Public Relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.” – Richard Branson