On 14 August 2025, McDonald’s South Africa hosted a powerful and inspiring panel discussion titled “Women in Conversation: The Power of Mentorship” at Hamburger University, the company’s leadership and training centre in Johannesburg.
The event formed part of the McDonald’s Women in Leadership Network’s Women’s Month activities and coincided with the company’s 30-year presence in South Africa. It brought together leading voices from business and industry, alongside McDonald’s internal leaders, to explore how mentorship empowers women and shapes leadership journeys.
Max Oliva, Chief Executive Office at McDonald’s South Africa, highlighted that 61% of McDonald’s total employees are women, 64% of restaurant managers are women, and 25% of franchise owner-operators are women. “These numbers reflect more than statistics, they tell the story of progress, purpose, and partnership. And we’re not done. Our commitment to empowerment, development, and recognition of women is long-term, intentional, and embedded in how we lead.”
Reflecting on her own journey, panel member Andrea Reinecke remarked that she has seen first-hand how a good mentor can completely change the trajectory of your life, not just in business, but in how women see themselves and what they believe is possible. “Mentorship plants seeds of belief that can grow into remarkable achievements,” she said.
The panel explored how mentorship builds confidence, resilience, and a strong sense of purpose, creating a lasting impact on both individuals and organisational culture.
Maureen Mtonintshi, Chairperson and spokesperson for the Women in Leadership Network in South Africa described mentorship as one of the most powerful tools we have to help women rise in their careers. “It’s about opening doors, building confidence, and creating opportunities that last a lifetime. When we invest in women, we invest in stronger businesses and stronger communities.”
The discussion also highlighted McDonald’s Employee Value Proposition (EVP) theme, “Made For You / Made For Me”, which celebrates personalised career journeys and the supportive culture that enables employees to thrive.
“The story of our nation cannot be told without the women who have shaped it, from those who marched against pass laws in 1956 to the leaders driving change today. “To build a stronger South Africa, we must continue to create spaces where women can lead, mentor, and inspire the generations to come,” concluded Oliva.
Bad Beret
Since the fall of Apartheid South Africa has experienced rapid economic growth, and in recent years South Africa’s black middleclass has expanded. This group’s purchasing power is increasing, and the high and middle-income groups are expected to rise with the country’s economic growth.