In August of 2025 MyPR began a simple programme to raise the visibility our featured press releases.
We did this by adding a Simple ‘Table of Contents’ to each paid for press release.
Table of Contents:
Essentially the Table of Contents makes use of recommended SEO/GEO techniques that make it easier for the various bots to recognise important sections of each release vis the use of Heading Tags.
There must be four or more headings in order to trigger the Table of Contents.
Now, we know that not all the increase in traffic from AI Assistants can be attributed to a relatively small number of Table of Contents in each featured release but on gut feel know that we are on the right track.
The Top Three AI Assistants ‘hitting’ MyPR are:
- ChatGPT (by a country mile)
- Copilot
- Gemini
You too can make simple changes to your content as you aim to make your content featured in AI Snippets across the search industry.
OR
Just take advantage of MyPR’s services by signing up to submit Featured Press Releases for a low monthly fee.
Images:

AI Assistants ‘using’ MyPR. Photo: MyPR
Links:
Boilerplate and Editor’s Notes.
More Info on Which AI Assistants ‘Use’ MyPR here:
X: https://twitter.com/MyPE
LinkedIn:
Facebook: https://www.facebook.com/myprcoza/
CLICK HERE to submit your press release to MyPR.co.za.
FIVESTAR PR is a Public Relations company based in Cape Town.

Don Stab
Some 88% of PR professionals say strategic planning will be one of the most important skills for success in the next five years, followed by media relations (77%) and social media (72%).
BuzzMouse
“There are three things I always come back to as an organization tries to earn awareness and credibility with its stakeholders: authenticity, transparency, and frequency.” – Steve Cody
Winded On Friday
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson