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You are here: Home / News / Why Professionalising Public Relations is an Economic Necessity for South Africa | SA News

Why Professionalising Public Relations is an Economic Necessity for South Africa | SA News

17 July 2025 by Guest

Reputation is not a public relations problem. It is a business problem. In South Africa’s complex environment (marked by political uncertainty, economic challenges, social tension and media fragmentation), it’s a problem that cannot be managed casually or cheaply, says Bradly Howland, President of the Public Relations Institute of Southern Africa (PRISA).

When companies lose their social license to operate, when institutions mishandle crises and when government departments communicate poorly, the consequences are real and measurable: halted projects, lost investment, reduced consumer confidence and social unrest.

These are not communications failures in the abstract. They have real…

Poverty Rates: South Africa faces significant challenges related to poverty and
inequality, with a high percentage of the population living below the poverty line.

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Reader Interactions

Comments

  1. Ginger Chaos

    23 September 2026 at 8:57 am

    Fun South African Fact: Some countries have deserts; some have subtropical forests, right? South Africa has: deserts, wetlands, grasslands, bush, subtropical forests, mountains and escarpments.

  2. Atlantic Rim

    23 September 2026 at 12:07 am

    Is it? – Is that so? [iz-zit] A basic conversational word that can be inserted at various points in any conversation, meaning “oh, wow!” or “Is that so?” It can also be used when you don’t really feel like talking and don’t want to be rude but want to seem as if you’re listening. Example: “Last week we went on a game drive! Sho my bru! We saw loads of antelope!” “Is it, hey!”

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