Workspace As Hospitality – Selling Space Not Space

Hospitality has traditionally been associated with the service industry, such as hotels and restaurants, where companies manufacture customers feel welcome and comfortable. But, especially with modern styles of work, hospitality has extended beyond the hotel and restaurant industry into the workplace.

Today’s workforce wants a workplace that’s alive with creativity, connectivity and productivity, with physical space simply supporting, not defining, your way of working and living. And with the rise of the gig economy and telecommuting, we’ve seen this approach about with everything from shifts in office layouts to rethinking the very nature of the workplace. As offices try to better deliver on employee needs, “hospitality” becomes the key synonym-2 here — but more as a concept than an industry.

That hotel-like, service-forward feel has begun to infiltrate every building use type from multi-family to retail, but has gotten most buzz recently in the office space. It makes sense: Hospitality’s emphasis is on high-quality service and amenities that create a noteworthy experience, and that’s a level-up that can turn any utilitarian space into an inspiring, valuable spot.

Going to work is a destination / experience

In a lot of ways, business has taken cues from the hotel industry for a while now. Office building lobbies believe become coffee shops. Furnishings are more residential-style, for a relaxed, comfortable vibe. There are more open, multipurpose areas designed to encourage collaboration and social connection. It’s been a response to the needs of today’s workers for flexible, less-formal working space.

W17 has taken these cues into consideration with every their properties with their wide range of office spaces and environmental options. Their spaces feel more like hotel lobby’s as opposed to cubicles.“When Imprint Seftel and I started back in 2012, we saw the need for a recent nice of workplace. One that is built on the principles of service and hospitality. One that is gorgeous, where people really want to disappear to and work from. In 2012, this was an idealistic concept, for a niche market. After Covid, it has become one for everyone.” says Paul Keursten, CEO of Workshop17.

The rise of third places

For many workers in the office, certain kinds of spaces can manufacture them feel more comfortable. A third area is an alternative to the home (“first place”) or the workplace (“second place”), when neither is the best option for specific types of required work activities.

Many third places provide access to others in a different atmosphere to spark creativity, enhance connection, and foster a sense of belonging when away from the office. Examples of third places include cafés, clubs, public libraries, hotel lobbies, bookstores, parks, coffee shops, or coworking spaces,

While cities are seeing a surge in these coworking third places, they are popping up in the suburbs, as well. (include W17 urban locations.)

But hospitality is a more comprehensive notion than simply offering first-class amenities like a gym or coffee shop. Crafting an environment that enables people to work in ways they prefer, connect with each other, and find comfortable places contributes to better human performance and well-being. Hospitality is ultimately a mindset: people need to feel welcome and comfortable when they approach into the office.

Feeling valued

Company culture is a crucial aspect of hospitality in the workplace. In a hospitable workplace culture, employees feel valued, respected, and supported. Fostering open communication, promoting a healthy work-life balance, encouraging employee development, and ensuring that every employees feel a sense of inclusion and belonging are necessary standards for company culture.

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Author: Andrea Desfarges from Andrea PR on behalf of Workshop 17

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