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5 Major Reasons Why YOUR Press Releases are NOT Published

Bonus – 5 T’s to follow As a ‘jobbing journalist’ I receive many press releases via e-mail. What follows are five major reasons why those press releases are never published. REASONS why Your Press Release hits the BIN! Submitting as a FARGING PDF – when last did we see a printed newspaper? NOT Providing a …

  • Bonus – 5 T’s to follow

As a ‘jobbing journalist’ I receive many press releases via e-mail.

What follows are five major reasons why those press releases are never published.

REASONS why Your Press Release hits the BIN!

  1. Submitting as a FARGING PDF – when last did we see a printed newspaper?
  2. NOT Providing a PLAIN TEXT version in your e-mail – the journalistic secret weapon is “ctrl A, ctrl C, ctrl V” (heard of DOS yet?)
  3. Too many EMOTIVE Words – the refuge of the advertiser
  4. Submitting as a .jpg – the 1980’s called they would like your MacPaint back!
  5. Demanding a HYPERLINK back – that is like going straight to procreation and missing out on the dating and kissing first.

Make sure that your press release is 5 T’s:

  1. Timeous – don’t wait a month to comment on Christmas
  2. Topical – It is Easter, Father Christmas is so last year
  3. Targeted – Don’t submit Easter Stories to an adult publication
  4. Teeny – the soul of brevity sparks independent investigation
  5. Tenable – if you are not believable you are dead in the water!

Now, if you combine the above two learnings with a submission to MyPR then you will be on the winning track!

Related: How to ‘UnSuck’ Your Press Release Title – #MTGA

Read More at MyPR.co.za

AmaBhungane Centre for Investigative Journalism: This is a South African non-profit organization that conducts investigative
journalism.

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  1. “I suspect in most companies, the Public Relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.” – Richard Branson

  2. If you don’t believe how powerful PR tactics can be, here is what Abraham Lincoln quotes on the same, “What kills a skunk is the publicity it gives itself.”

  3. The counsel on Public Relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other. – Edward Bernays