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5 Major Reasons Why YOUR Press Releases are NOT Published

Bonus – 5 T’s to follow As a ‘jobbing journalist’ I receive many press releases via e-mail. What follows are five major reasons why those press releases are never published. REASONS why Your Press Release hits the BIN! Submitting as a FARGING PDF – when last did we see a printed newspaper? NOT Providing a …

  • Bonus – 5 T’s to follow

As a ‘jobbing journalist’ I receive many press releases via e-mail.

What follows are five major reasons why those press releases are never published.

REASONS why Your Press Release hits the BIN!

  1. Submitting as a FARGING PDF – when last did we see a printed newspaper?
  2. NOT Providing a PLAIN TEXT version in your e-mail – the journalistic secret weapon is “ctrl A, ctrl C, ctrl V” (heard of DOS yet?)
  3. Too many EMOTIVE Words – the refuge of the advertiser
  4. Submitting as a .jpg – the 1980’s called they would like your MacPaint back!
  5. Demanding a HYPERLINK back – that is like going straight to procreation and missing out on the dating and kissing first.

Make sure that your press release is 5 T’s:

  1. Timeous – don’t wait a month to comment on Christmas
  2. Topical – It is Easter, Father Christmas is so last year
  3. Targeted – Don’t submit Easter Stories to an adult publication
  4. Teeny – the soul of brevity sparks independent investigation
  5. Tenable – if you are not believable you are dead in the water!

Now, if you combine the above two learnings with a submission to MyPR then you will be on the winning track!

Related: How to ‘UnSuck’ Your Press Release Title – #MTGA

Read More at MyPR.co.za

AmaBhungane Centre for Investigative Journalism: This is a South African non-profit organization that conducts investigative
journalism.

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  1. According to the Muck Rack State of PR Report 2021, 73% of Public Relations professionals don’t think the term “public relations” as it’s defined today will describe the work they’re doing in five years.

  3. Well, it was strange, because the phone rang and a teaching job turned up that sounded interesting. And I always did my own work. The Animals and a lot of Public Relations were done while I was doing commercial work. – Garry Winogran