
Triumph for Zambian tourism sector as Zambia is named Best Leisure Destination in Africa in 2024 Global Traveller Awards
Triumph for Zambian tourism sector as Zambia is named Best Leisure Destination in Africa in 2024 Global Traveller Awards Following…

Bambi Benz
On the aspect of PR being more effective than a front page ad, the British business magnate and author, Richard Branson quotes, “Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”
Bleeker
The other thing that gives a scientific man the creeps in the world today are the methods of choosing leaders – in every nation. Today, for example, in the United States, the two political parties have decided to employ Public Relations men, that is, advertising men, who are trained in the necessary methods of telling the truth or lying in order to develop a product. – Richard P. Feynman
cereal killer
As Charles Evans Hughes rightly quotes, “Publicity is a great purifier because it sets in action the forces of public opinion, and in this country, public opinion controls the courses of the nation.”