Aleph is announcing a sales partnership that will expand Pinterest’s digital advertising solutions to 11 new markets across LATAM, Asia, the Middle East and Africa: Costa Rica, Dominican Republic, Ecuador, Guatemala, India, Israel, Morocco, Nigeria, Peru, South Africa and Turkey.
Aleph will also now serve as Pinterest’s sales partner in countries across Central and Eastern Europe, including Cyprus, Czechia, Hungary, Greece, Malta, Poland, Romania and Slovakia.
As a leading visual search and discovery platform with over half a billion global monthly active users*, Pinterest has become one of the top destinations for brands trying to reach customers looking to shop.
Matt Hogle, Vice President of Global SMB Sales at Pinterest, commented: “We’re excited to expand Pinterest’s ads business into 11 new markets via our partnership with Aleph. For the first time, brands in these markets will be able to reach millions of Pinterest users who come to the platform with a passion for discovering new ideas and the commercial intent to bring those ideas to life.”
Stephen A. Newton, Aleph – Managing Director Sub Saharan Africa said; “South Africa’s social media landscape is one of most vibrant and diverse on the continent with the estimated 26 million users gravitating to an average of eight platforms per person. The growing popularity of Pinterest among local users – nearly half of social media users turn to the platform for inspiration each month – presents a unique opportunity for brands. This partnership allows us to tap into this engaged audience and provide them with the tools to discover and connect with businesses in a meaningful way.”
Aleph first partnered with Pinterest in 2023 to help brands in select countries launch cross-border advertising campaigns on the platform. Under this new expanded partnership, Aleph will be working with Pinterest to expand into 11 new markets in LATAM, Asia, the Middle East and Africa.
“We’re delighted to expand our partnership with Pinterest to help advertisers connect with customers looking to be inspired and shop on the platform,” said Ignacio Vidaguren, Partner and COO at Aleph. “The ability to advertise on Pinterest in these markets will unlock a great opportunity for brands and retailers to reach new customers.”
*Pinterest Internal Data, Global analysis, Q2 2024
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