APO Group, the leading multi-award-winning, pan-African communications consultancy and press release distribution service, is pleased to announce the promotion of João Marques to Executive Director, Strategic Advisory. The appointment, effective 1 December 2025, reflects APO Group’s commitment to strengthening its strategic advisory capabilities for clients across Africa and around the world.
João, who previously served as Director of Strategy, brings more than 15 years of experience in international strategy, corporate positioning, and high-level advisory support. Since joining APO Group, he has led the company’s Strategy Division, advancing its narrative design frameworks, thought-leadership programmes, and executive advisory offerings for governments, global corporates, and development institutions.
A multilingual strategist fluent in English, Portuguese, French, and Spanish, João has worked across Africa, Europe, Asia, and Latin America, advising organisations such as the United Nations Global Compact, Nestlé, Emirates, Canon, NBA Africa, and Afreximbank. His expertise blends strategic consulting with creative storytelling, helping clients articulate policy and business priorities with clarity, credibility, and global resonance. João is also a published author and a recognised speaker and moderator, bringing deep expertise in geopolitical and sectoral issues to senior leaders navigating Africa’s communications landscape.
In his new role as Executive Director, Strategic Advisory, João will oversee APO Group’s strategic consulting portfolio, expand C-suite advisory services, and strengthen the company’s positioning as a trusted partner for organisations seeking to enhance reputation, influence, and impact across Africa’s key markets. He will also lead the development of strategic pathways for high-growth industries and deepen APO Group’s ability to convert advisory work into long-term commercial value.
Bas Wijne, CEO of APO Group, said, “João has been a driving force in elevating our strategic advisory practice and strengthening our value proposition to businesses across the continent and beyond. His appointment as Executive Director is a natural evolution of his contributions to APO Group’s growth, reputation, and strategic direction. I look forward to working even more closely with him as we continue to expand our advisory capabilities and deliver world-class strategic counsel to our clients.”
“Africa’s communications landscape is transforming, and organisations across the continent need partners who can help them articulate ambition, build trust, and shape narratives with long-term impact. I am proud to take on this role at a moment when APO Group is expanding its strategic advisory footprint, and I look forward to contributing to work that strengthens African institutions, industries, and ideas,” added João.
João also serves as a strategic advisor to various international initiatives that support innovation and sustainable development in emerging markets, further reinforcing APO Group’s commitment to driving positive impact across Africa.
With this appointment, APO Group continues to invest in top-tier strategic talent and strengthen its leadership in the African communications and advisory landscape.
Africa Fact: Sub-Saharan Africa has the highest rate of adult population involved in early-stage entrepreneurial activity.
Celtic Charger
South Africa is the second largest economy on the continent, only exceeded by Nigeria, which has more than three times the population size. Over the past decade, South Africa has experienced rapid change and is ranked by the World Bank as an “upper middle-income country”. Of the more than 400 companies on the continent earning more than $1bn annually, about half are in South Africa. The country is nevertheless highly divided, with a large part of the population living in poverty. The division makes South Africa an interesting economy with possibilities in many segments. The country have well-developed infrastructure and world-class financial sector to support business activities, and is one of the highest ranking African countries on the ease of doing business index.