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Senegalese Papa Chimere Diop – New APO Director of Strategic Growth & Market Development

APO Group

APO Group (www.APO-opa.com), the leading pan-African media relations and communications consultancy, is pleased to announce the promotion of Papa Chimere Diop to Director of Strategic Growth & Market Development at Group level. This appointment, effective from 1 March 2025, highlights APO Group’s commitment to strengthening its commercial leadership and driving expansion across Africa. 

Chimere, who previously served as Senior Sales Director and later Senior Growth Director, has been instrumental in shaping APO Group’s business development strategies. His transition into this role reflects the company’s dedication to empowering its top talent while reinforcing its leadership in the African communications industry. 

Bas Wijne, CEO of APO Group, said, “As a key driver of APO Group’s commercial success, Chimere has consistently secured high-impact opportunities and built strong client relationships across the continent. His promotion to a Group-level role is a natural progression in our strategy to deepen partnerships, enhance market intelligence, and accelerate sustainable growth in key regions. His leadership will be vital as we continue to expand our footprint across Africa.” 

In his new role, Chimere will focus on identifying strategic opportunities, strengthening client engagement with senior decision-makers, and driving sustainable revenue growth. He will also lead initiatives to expand APO Group’s presence in high-growth industries and regions, deepen relationships with senior executives to unlock new opportunities, and utilise market intelligence to reinforce the company’s leadership in Francophone and Lusophone Africa. Additionally, he will represent APO Group at major industry events, enhancing the company’s thought leadership and brand visibility across the African communications landscape. 

“I am honoured to take on this expanded role at APO Group, building on the momentum we have created over the years,” said Chimere. “Our team is a reflection of Africa itself—rich in cultural and geographic diversity, with deep expertise and an extensive understanding of the continent’s media and business landscape. As we continue to be the trusted communications partner for leading organisations across Africa, we also welcome fresh perspectives and creative contributions that can help drive meaningful growth and reinforce our presence in all African markets.” 

With this strategic appointment, APO Group continues to solidify its leadership in the African communications industry. Clients, partners, and industry stakeholders are encouraged to engage with APO Group to explore new collaboration opportunities. 

Distributed by APO Group on behalf of APO Group.

About APO Group:  
Founded in 2007, APO Group (www.APO-opa.com) is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally. 

Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including the PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm Africa and the Leading Pan-African Communications Consultancy Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year South Africa in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024.  

APO Group's esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa’s Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With teams on the ground in numerous African countries, we offer unmatched insights and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences. 

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APO Group, the leading pan-African media relations and communications consultancy, is pleased to announce the promotion of Papa Chimere Diop to Director of Strategic Growth & Market Development at Group level. This appointment, effective from 1 March 2025, highlights APO Group’s commitment to strengthening its commercial leadership and driving expansion across Africa.

Chimere, who previously served as Senior Sales Director and later Senior Growth Director, has been instrumental in shaping APO Group’s business development strategies. His transition into this role reflects the company’s dedication to empowering its top talent while reinforcing its leadership in the African communications industry.

Bas Wijne, CEO of APO Group, said, “As a key driver of APO Group’s commercial success, Chimere has consistently secured high-impact opportunities and built strong client relationships across the continent. His promotion to a Group-level role is a natural progression in our strategy to deepen partnerships, enhance market intelligence, and accelerate sustainable growth in key regions. His leadership will be vital as we continue to expand our footprint across Africa.”

In his new role, Chimere will focus on identifying strategic opportunities, strengthening client engagement with senior decision-makers, and driving sustainable revenue growth. He will also lead initiatives to expand APO Group’s presence in high-growth industries and regions, deepen relationships with senior executives to unlock new opportunities, and utilise market intelligence to reinforce the company’s leadership in Francophone and Lusophone Africa. Additionally, he will represent APO Group at major industry events, enhancing the company’s thought leadership and brand visibility across the African communications landscape.

“I am honoured to take on this expanded role at APO Group, building on the momentum we have created over the years,” said Chimere. “Our team is a reflection of Africa itself—rich in cultural and geographic diversity, with deep expertise and an extensive understanding of the continent’s media and business landscape. As we continue to be the trusted communications partner for leading organisations across Africa, we also welcome fresh perspectives and creative contributions that can help drive meaningful growth and reinforce our presence in all African markets.”

With this strategic appointment, APO Group continues to solidify its leadership in the African communications industry. Clients, partners, and industry stakeholders are encouraged to engage with APO Group to explore new collaboration opportunities.

Per Kind Favour of APO

Africa Fact: Most private investments in African infrastructure thus far has gone to the energy sector.

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